Competitive Landscape
Turkish Brands Boost Bottle Sizes to Protect Share as Quality Rises in Importance
Beer in Iraq is characterised by a concentrated structure at both the premium and mass-market ends, with a clear division in brand leadership. Premium offerings such as Heineken and Corona dominate the upper tier, while Turkish-oriented brands like Efes and Tuborg control the broader, price-sensitive segment.
Delivery:
Files are delivered directly into your account soon after payment is received and any tax is certification is verified (where applicable).
This report comes in PDF with additional info in Excel included.
Overview:
Understand the latest market trends and future growth opportunities for the Beer industry in Iraq with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Beer industry in Iraq, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty
The Beer in Iraq report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Beer in Iraq?
- Where is consumer demand for Beer focussed?
- Which is being consumed more; beer, wine or spirits?
- Where is demand growing? Stagnating?
- How is the operating environment for alcoholic drinks changing?
- Which are the leading brands in Iraq?
- How are products distributed in Iraq?
- What are the key trends in new product development?
- Do consumers want value for money or added value?
- How will macroeconomic context and shifting cultural values shape future growth?
- How will COVID-19 and recession impact the alcoholic drinks industry?
- Where is future growth expected to be most dynamic?
Beer in Iraq - Category analysis
Key Data Insights
Beer Summary
2025 Rebound Constrained by Economic and Regulatory Issues
Consumers Prefer Lager While Non/Low Alcohol Beer Gains Momentum
Demand Receives a Boost as Digital Delivery Bridges Regulatory Divide
Distribution Bottlenecks Limit Volume Growth Despite Rising Demand
Lager Maintains Leadership as Non/Low Alcohol Beer Remains on a Robust Upward Trajectory
Turkish Brands Boost Bottle Sizes to Protect Share as Quality Rises in Importance
Licensed Alcohol Stores Maintain Dominance While Yana Venues and Bars Expand
Social Media Delivery Disrupts the Environment as Payment on Delivery Grows
Alcoholic Drinks in Iraq - Industry Overview
2025 Developments
Key Data Insights
The Market Sees a Slow Recovery Amidst Economic and Regulatory Pressures
Buzz Expands Flavour Range to Capture New Drinkers’ Preferences
Consumers Shift to Quality and Prestige as Budgets Tighten
Urbanisation and Policy Shifts Unlock New Consumption Patterns
Beer’S Dominance Is Set to Persist as Rtds Deliver Dynamic Growth
Small Suppliers Expand Presence as Fragmentation Intensifies
Specialist Shops Retain Dominance as E-Commerce Adapts to Regulatory Pressure
Legislation
Legal Purchasing Age and Legal Drinking Age
Drink Driving
Advertising
Smoking Ban
Opening Hours
On-Trade Establishments
Taxation and Duty Levies
Contraband/Parallel Trade
Duty Free
Cross-Border/Private Imports
Country Reports Disclaimer
The following categories and subcategories are included:
Beer
-
- Ale
- Sorghum
- Weissbier/Weizen/Wheat Beer
-
- Flavoured/Mixed Lager
-
-
- Domestic Premium Lager
- Imported Premium Lager
-
- Domestic Mid-Priced Lager
- Imported Mid-Priced Lager
-
- Domestic Economy Lager
- Imported Economy Lager
-
-
-
- Domestic Premium Lager
- Domestic Mid-Priced Lager
- Domestic Economy Lager
-
- Imported Premium Lager
- Imported Mid-Priced Lager
- Imported Economy Lager
-
-
- Low Alcohol Beer
-
- Standard Non Alcoholic Beer
- Malta Style Non Alcoholic Beer
- Stout
Beer
An alcoholic drink usually brewed from malt, sugar, hops and water and fermented with yeast. Some beers are made by fermenting a cereal, especially barley, and therefore not flavoured by hops. Alcohol content for beer is varied – anything up to and over 14% ABV (alcohol by volume), although 3.5% to 5% is most common. Beer is the aggregation of lager, dark beer, stout and non/low alcohol beer.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders.
- Track key industry trends, opportunities and threats.
- Inform your marketing, brand, strategy and market development, sales and supply functions.
This report originates from Passport, our Beer research and analysis database.
NEW REPORT GUARANTEE
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extraction Free!