Competitive Landscape
Barbican and Amstel Maintain Dominance
Beer in Jordan is highly concentrated, with Barbican and Amstel maintaining a clear lead as the dominant brands in 2025. Amstel’s status is in part due to it being the first market entrant, which established a foundation of loyalty and recognition that newer competitors have not matched.
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Overview:
Understand the latest market trends and future growth opportunities for the Beer industry in Jordan with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Beer industry in Jordan, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty
The Beer in Jordan report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Beer in Jordan?
- Where is consumer demand for Beer focussed?
- Which is being consumed more; beer, wine or spirits?
- Where is demand growing? Stagnating?
- How is the operating environment for alcoholic drinks changing?
- Which are the leading brands in Jordan?
- How are products distributed in Jordan?
- What are the key trends in new product development?
- Do consumers want value for money or added value?
- How will macroeconomic context and shifting cultural values shape future growth?
- How will COVID-19 and recession impact the alcoholic drinks industry?
- Where is future growth expected to be most dynamic?
Beer in Jordan - Category analysis
Key Data Insights
Beer Summary
Shift Away From Non Alcoholic Beer Impacts Overall Sales
Amstel Maintains Lead as Carakale Drives Premium Interest
Hotels and Bars Shape Demand as Urban and Tourist Hubs Lead Consumption
Mainstream Lager to Retain Dominance as Value and Tradition Appeal Endures
Craft Brewers and Value Brands Navigate Polarisation
Barbican and Amstel Maintain Dominance
Liquor Stores Secure Exclusivity through Regulatory Restrictions
Alcoholic Drinks in Jordan - Industry Overview
2025 Developments
Key Data Insights
Carakale Leverages Local Heritage to Build Premium Appeal
E-Commerce Transforms Access and Discretion for Alcohol Buyers
Young Consumers of Legal Drinking Age and Tourists Fuel Long-Term Sales Recovery
Beer to Retain Dominance as Spirits Accelerate through Premiumisation
E-Commerce Transforming Access as Social Sensitivities Persist
Eagle Distilleries Expands Reach through Acquisition and Brand Strength
Licensing Restrictions Keep Liquor Stores at the Forefront of Sales
Legislation
Legal Purchasing Age and Legal Drinking Age
Drink Driving
Advertising
Smoking Ban
Opening Hours
On-Trade Establishments
Taxation and Duty Levies
Operating Environment
Country Reports Disclaimer
The following categories and subcategories are included:
Beer
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- Ale
- Sorghum
- Weissbier/Weizen/Wheat Beer
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- Flavoured/Mixed Lager
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- Domestic Premium Lager
- Imported Premium Lager
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- Domestic Mid-Priced Lager
- Imported Mid-Priced Lager
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- Domestic Economy Lager
- Imported Economy Lager
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- Domestic Premium Lager
- Domestic Mid-Priced Lager
- Domestic Economy Lager
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- Imported Premium Lager
- Imported Mid-Priced Lager
- Imported Economy Lager
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- Low Alcohol Beer
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- Standard Non Alcoholic Beer
- Malta Style Non Alcoholic Beer
- Stout
Beer
An alcoholic drink usually brewed from malt, sugar, hops and water and fermented with yeast. Some beers are made by fermenting a cereal, especially barley, and therefore not flavoured by hops. Alcohol content for beer is varied – anything up to and over 14% ABV (alcohol by volume), although 3.5% to 5% is most common. Beer is the aggregation of lager, dark beer, stout and non/low alcohol beer.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders.
- Track key industry trends, opportunities and threats.
- Inform your marketing, brand, strategy and market development, sales and supply functions.
This report originates from Passport, our Beer research and analysis database.
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