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Country Report

Beer in

Beer in North Macedonia

May 2021

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

2020 IMPACT

Shift to off-trade unable to offset steep decline in on-trade sales as foodservice establishments close

On-trade volume sales dropped steeply in 2020 in North Macedonia due to the outbreak of Coronavirus (COVID-19) and the measures introduced by the government to stem the spread of the virus, especially lockdowns and social distancing and the closure of foodservice outlets. While off-trade volume sales grew faster than in 2019, this was insufficient to overcome the decline in the on-trade channel; therefore, total volume sales fell significantly in 2020.

Preference to lower-priced lager for economic reasons stems trend for upmarket options

The measures to limit the spread of COVID-19 had a major negative impact on the review period trend towards higher-end products. Premium lager and craft beer both rely most on on-trade sales, as fashionable young adults of legal drinking age opt for such products in social situations.

Leading player invests in fight against COVID-19 to remain top-of-mind

Pivara Skopje remained the key player in beer, accounting for over one half of total volume and value sales in 2020. While the company could not avoid the downturn in total volume and value sales in the category, it remained top-of-mind in terms of brands and due to its support for the efforts against COVID-19.

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Beer Market Sample Report Beer Market Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Beer industry in North Macedonia with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Beer industry in North Macedonia, our research will save you time and money while empowering you to make informed, profitable decisions.

The Beer in North Macedonia market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market volume shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Beer in North Macedonia?
What are the major brands in North Macedonia?
How has premium lager performed in the wake of the global recession, has it lost out to economy lager as consumers traded down?
What are the most popular flavours within non-alcoholic beer?
What are the market opportunities for ‘healthier’ beers like low calorie and/or low abv beers?
Has the implementation of a stricter drink driving law benefited sales of low/non-alcohol beer?
Has the recession benefited domestic lager over imported lager?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Alcoholic Drinks market research database.

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Beer in North Macedonia - Category analysis

KEY DATA FINDINGS

2020 IMPACT

Shift to off-trade unable to offset steep decline in on-trade sales as foodservice establishments close

Preference to lower-priced lager for economic reasons stems trend for upmarket options

Leading player invests in fight against COVID-19 to remain top-of-mind

RECOVERY AND OPPORTUNITIES

Faster on-trade than off-trade volume growth projected as consumers return to foodservice establishments

Strong growth potential for ale as global craft beer trend piques the interest of young adults

Retailing development offers potential for private label emergence

CATEGORY BACKGROUND

Summary 1 Lager by Price Band 2020
Table 1 Number of Breweries 2015-2020

CATEGORY DATA

Table 2 Sales of Beer by Category: Total Volume 2015-2020
Table 3 Sales of Beer by Category: Total Value 2015-2020
Table 4 Sales of Beer by Category: % Total Volume Growth 2015-2020
Table 5 Sales of Beer by Category: % Total Value Growth 2015-2020
Table 6 Sales of Beer by Off-trade vs On-trade: Volume 2015-2020
Table 7 Sales of Beer by Off-trade vs On-trade: Value 2015-2020
Table 8 Sales of Beer by Off-trade vs On-trade: % Volume Growth 2015-2020
Table 9 Sales of Beer by Off-trade vs On-trade: % Value Growth 2015-2020
Table 10 GBO Company Shares of Beer: % Total Volume 2016-2020
Table 11 NBO Company Shares of Beer: % Total Volume 2016-2020
Table 12 LBN Brand Shares of Beer: % Total Volume 2017-2020
Table 13 Forecast Sales of Beer by Category: Total Volume 2020-2025
Table 14 Forecast Sales of Beer by Category: Total Value 2020-2025
Table 15 Forecast Sales of Beer by Category: % Total Volume Growth 2020-2025
Table 16 Forecast Sales of Beer by Category: % Total Value Growth 2020-2025

Alcoholic Drinks in North Macedonia - Industry Overview

EXECUTIVE SUMMARY

COVID-19 impact on alcoholic drinks

COVID-19 country impact

Company response

Retailing shift

On-trade vs off-trade split

What next for alcoholic drinks?

MARKET BACKGROUND

Legislation

Legal purchasing age and legal drinking age
Drink driving
Advertising
Smoking ban
Opening hours
On-trade establishments
Table 17 Number of On-trade Establishments by Type 2015-2020

TAXATION AND DUTY LEVIES

Table 18 Taxation and Duty Levies on Alcoholic Drinks 2020

OPERATING ENVIRONMENT

Contraband/parallel trade

Duty free

Cross-border/private imports

KEY NEW PRODUCT LAUNCHES

Outlook

MARKET INDICATORS

Table 19 Retail Consumer Expenditure on Alcoholic Drinks 2015-2020

MARKET DATA

Table 20 Sales of Alcoholic Drinks by Category: Total Volume 2015-2020
Table 21 Sales of Alcoholic Drinks by Category: Total Value 2015-2020
Table 22 Sales of Alcoholic Drinks by Category: % Total Volume Growth 2015-2020
Table 23 Sales of Alcoholic Drinks by Category: % Total Value Growth 2015-2020
Table 24 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Volume 2020
Table 25 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Value 2020
Table 26 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Volume 2020
Table 27 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Value 2020
Table 28 GBO Company Shares of Alcoholic Drinks: % Total Volume 2016-2020
Table 29 Distribution of Alcoholic Drinks by Format: % Off-trade Value 2015-2020
Table 30 Distribution of Alcoholic Drinks by Format and by Category: % Off-trade Volume 2019
Table 31 Forecast Sales of Alcoholic Drinks by Category: Total Volume 2020-2025
Table 32 Forecast Sales of Alcoholic Drinks by Category: Total Value 2020-2025
Table 33 Forecast Sales of Alcoholic Drinks by Category: % Total Volume Growth 2020-2025
Table 34 Forecast Sales of Alcoholic Drinks by Category: % Total Value Growth 2020-2025

Megatrends

Country Report

Beer in North Macedonia

New Report Guarantee

Executive Summary

New Report Guarantee

2020 IMPACT

Shift to off-trade unable to offset steep decline in on-trade sales as foodservice establishments close

Preference to lower-priced lager for economic reasons stems trend for upmarket options

Leading player invests in fight against COVID-19 to remain top-of-mind

Samples

Overview

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Table of Contents

Beer in North Macedonia - Category analysis

KEY DATA FINDINGS

2020 IMPACT

Shift to off-trade unable to offset steep decline in on-trade sales as foodservice establishments close

Preference to lower-priced lager for economic reasons stems trend for upmarket options

Leading player invests in fight against COVID-19 to remain top-of-mind

RECOVERY AND OPPORTUNITIES

Faster on-trade than off-trade volume growth projected as consumers return to foodservice establishments

Strong growth potential for ale as global craft beer trend piques the interest of young adults

Retailing development offers potential for private label emergence

CATEGORY BACKGROUND

CATEGORY DATA

Alcoholic Drinks in North Macedonia - Industry Overview

EXECUTIVE SUMMARY

COVID-19 impact on alcoholic drinks

COVID-19 country impact

Company response

Retailing shift

On-trade vs off-trade split

What next for alcoholic drinks?

MARKET BACKGROUND

Legislation

TAXATION AND DUTY LEVIES

OPERATING ENVIRONMENT

Contraband/parallel trade

Duty free

Cross-border/private imports

KEY NEW PRODUCT LAUNCHES

Outlook

MARKET INDICATORS

MARKET DATA

DISCLAIMER

SOURCES

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