Despite ongoing demographic challenges in North Macedonia, beer is set to maintain moderately healthy growth over the forecast period due to its high popularity and consumer demand for domestic lager brands Skopsko and Zlaten Dab, as well as leading international brands such as Heineken, Tuborg and Carlsberg.
Volume and current value growth in beer will rely heavily on innovation and new product development over the forecast period. Craft breweries will lead the way as their beer brands increasingly shape the local beer industry and culture.
Stout, dark beer and ale have low sales bases in North Macedonia, offering scope for growth in the coming years. Younger generations of local consumers are increasingly interested in these niche beer ranges, enjoying them in both off and on-trade channels.
Files are delivered directly into your account soon after payment is received and any tax is certification is verified (where applicable).
This report comes in PDF with additional info in Excel included.
Understand the latest market trends and future growth opportunities for the Beer industry in North Macedonia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Beer industry in North Macedonia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty
An alcoholic drink usually brewed from malt, sugar, hops and water and fermented with yeast. Some beers are made by fermenting a cereal, especially barley, and therefore not flavoured by hops. Alcohol content for beer is varied – anything up to and over 14% ABV (alcohol by volume), although 3.5% to 5% is most common. Beer is the aggregation of lager, dark beer, stout and non/low alcohol beer.See All of Our Definitions
This report originates from Passport, our Beer research and analysis database.
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extraction Free!