Beer was heavily impacted by the COVID-19 pandemic and continued to struggle due to lockdown measures in 2021. In the second year of the pandemic, the on-trade was forced to close down for long periods of time with volume sales recording some recovery, but overall levels remained well below pre-pandemic levels.
Dark beer continued to perform well in the off-trade as consumers enjoyed more time at home. Increasingly, Dutch consumers are choosing quality over quantity, opting for one or two high quality dark beers instead of multiple lagers.
Consumer attitudes towards alcohol consumption is changing with non-alcoholic beers achieving greater appeal. In 2021, InBev Nederland NV entered this high growth category with its Bud lager brand, aiming to take on Heineken’s 0.
The outlook for beer is broadly positive with full recovery of the on-trade expected in the forthcoming years before pre-pandemic volume sales return in 2022. Thereafter, growth will slow down as demand normalises.
The outlook for lager is restricted as there is limited scope for development over the forecast period. Younger consumers are less interested in drinking lager in bars all night, instead seeking out lighter options with a more positive image as part of a healthy active lifestyle.
Major brewers are moving in new directions to counter the impact of falling lager consumption. InBev Nederland’s mid-priced lager Jupiler is dominant in mid-priced lager but has been losing volume share and is likely to see a further decline in volume sales.
Files are delivered directly into your account soon after payment is received and any tax is certification is verified (where applicable).
This report comes in PDF with additional info in Excel included.
Understand the latest market trends and future growth opportunities for the Beer industry in Netherlands with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Beer industry in Netherlands, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty
An alcoholic drink usually brewed from malt, sugar, hops and water and fermented with yeast. Some beers are made by fermenting a cereal, especially barley, and therefore not flavoured by hops. Alcohol content for beer is varied – anything up to and over 14% ABV (alcohol by volume), although 3.5% to 5% is most common. Beer is the aggregation of lager, dark beer, stout and non/low alcohol beer.See All of Our Definitions
This report originates from Passport, our Beer research and analysis database.
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extraction Free!