Competitive Landscape
Cervecería Y Maltería Quilmes and Cía Cervecerías Unidas Sa Defend Share with Promotional and Innovation Focus
Beer in Argentina is highly concentrated, with Cervecería y Maltería Quilmes SA holding 60% and Cía Cervecerías Unidas SA (CCU) holding 29% of off-trade volume share in 2025. The combined share of these two companies amounts to nearly 89%, leaving only marginal room for minor participants such as Sudamericana de Bebidas SRL (0.
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Overview:
Understand the latest market trends and future growth opportunities for the Beer industry in Argentina with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Beer industry in Argentina, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty
The Beer in Argentina report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Beer in Argentina?
- Where is consumer demand for Beer focussed?
- Which is being consumed more; beer, wine or spirits?
- Where is demand growing? Stagnating?
- How is the operating environment for alcoholic drinks changing?
- Which are the leading brands in Argentina?
- How are products distributed in Argentina?
- What are the key trends in new product development?
- Do consumers want value for money or added value?
- How will macroeconomic context and shifting cultural values shape future growth?
- How will COVID-19 and recession impact the alcoholic drinks industry?
- Where is future growth expected to be most dynamic?
Beer in Argentina - Category analysis
Key Data Insights
Beer Summary
Leading Brewers Drive Value Focus as Household Budgets Contract
Carrefour and Heineken 0.0 Broaden Drinking Occasions with Non-Alcoholic Launches
Cervecería Y Maltería Quilmes and Cía Cervecerías Unidas Fuel E-Commerce Expansion with Direct-To-Consumer Platforms
Leading Players Drive Innovation as Lager Retains Dominance
Premiumisation Supported by Economic Recovery and Liberalised Import Policies
Cervecería Y Maltería Quilmes and Cía Cervecerías Unidas Sa Defend Share with Promotional and Innovation Focus
Small Local Grocers Regain Share as Consumers Seek Affordability
Alcoholic Drinks in Argentina - Industry Overview
2025 Developments
Key Data Insights
Price-Sensitive Consumers Switch to Value-For-Money and Low-Alcohol Options
Economic and Health Factors Shape Consumption Patterns
Leading and Emerging Players Unlock New Drinking Occasions with Non-Alcoholic Launches
Consumers Embrace Affordable Beer and Premium Rtds as Incomes Rise
Non-Alcoholic Launches and Health Trends Reshape Product Innovation
Wineries Lose Ground to Beer as Price and Climate Pressures Mount
Cervecería Y Maltería Quilmes and Cía Cervecerías Unidas Lose Share as Imports Rise
Campari Argentina Gains Ground with New Route to Market and Portfolio Focus
Traditional Stores Capture Shoppers as Modern Retail Loses Ground
Manufacturers Respond to Channel Shifts with Affordable Formats and Digital Innovation
Wine Producers Drive E-Commerce Growth with Premium Portfolios
Legislation
Legal Purchasing Age and Legal Drinking Age
Drink Driving
Advertising
Smoking Ban
Opening Hours
Taxation and Duty Levies
Contraband/Parallel Trade
Duty Free
Cross-Border/Private Imports
Country Reports Disclaimer
The following categories and subcategories are included:
Beer
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- Ale
- Sorghum
- Weissbier/Weizen/Wheat Beer
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- Flavoured/Mixed Lager
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- Domestic Premium Lager
- Imported Premium Lager
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- Domestic Mid-Priced Lager
- Imported Mid-Priced Lager
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- Domestic Economy Lager
- Imported Economy Lager
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- Domestic Premium Lager
- Domestic Mid-Priced Lager
- Domestic Economy Lager
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- Imported Premium Lager
- Imported Mid-Priced Lager
- Imported Economy Lager
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- Low Alcohol Beer
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- Standard Non Alcoholic Beer
- Malta Style Non Alcoholic Beer
- Stout
Beer
An alcoholic drink usually brewed from malt, sugar, hops and water and fermented with yeast. Some beers are made by fermenting a cereal, especially barley, and therefore not flavoured by hops. Alcohol content for beer is varied – anything up to and over 14% ABV (alcohol by volume), although 3.5% to 5% is most common. Beer is the aggregation of lager, dark beer, stout and non/low alcohol beer.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders.
- Track key industry trends, opportunities and threats.
- Inform your marketing, brand, strategy and market development, sales and supply functions.
This report originates from Passport, our Beer research and analysis database.
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