Due to the outbreak of COVID-19 in Argentina, a lockdown was introduced by the Argentinian government at the end of March 2020, while Buenos Aires undertook a full quarantine, with all establishments closed. Consumers were encouraged to work and stay at home, and all events were cancelled, including religious and sporting events, while other forms of entertainment, including cinemas and theatres, were closed.
Most of the leading beer manufacturers in Argentina’s portfolios, namely Cervecería y Maltería Quilmes SA (Anheuser-Busch InBev NV) and Cía Cervecerías Unidas SA, improved their volume share during 2020 mainly through the modern grocery retailers’ channel, in addition to increasing sales through e-commerce. Beer players launched online platforms such as Cervecería y Maltería Quilmes’ www.
The beer industry lost important income at the end of the review period due to the economic crisis in Argentina, which forced companies to adjust prices to well below inflation. Furthermore, craft beer volume sales reached three per cent of the total beer industry as consumers reduced their spending on dining out in bars and restaurants in 2019 following the recession and consumers’ increased price sensitivity.
Total volume sales of beer is expected to increase during the forecast period although the forecast CAGR is likely to be lower than that of the review period. Despite the COVID-19 pandemic and the shift in consumer behaviour, the premiumisation trend is predicted to continue expanding over the forecast period as Argentinian consumers are prone to high-quality tastes and new consumption occasions.
Following the health and wellness trend of the review period and especially as a consequence of the pandemic, Argentinians are becoming more aware of their health and taking steps to ensure that they are living a healthy lifestyle. An aging population combined with the health-forward attitudes of Millennials and Gen Zs, will help to reduce the harmful use of alcohol.
Since the beginning of the quarantine in Argentina, the consumption of beer in aluminium cans exploded and emerged as a key strategic packaging type in beer during 2020. Naturally, the growth of aluminium cans also goes hand in hand with other factors such as the recycling boom, the perception that aluminium cools beer much faster, the convenience of not having to take a glass bottle to the supermarket for recycling and to reclaim the deposit, the increase in consumption of beer due to price considerations, as well as the attractive appearance of craft beers which uses this packaging type.
Files are delivered directly into your account soon after payment is received and any tax is certification is verified (where applicable).
Understand the latest market trends and future growth opportunities for the Beer industry in Argentina with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Beer industry in Argentina, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty
This report originates from Passport, our Beer research and analysis database.
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE! Home Page