The Czech beer market started to gradually stabilise from June 2021 when foodservice establishments were fully reopened. The EURO Football Championship also helped to revive on-trade consumption in June and July.
The low and no alcohol trend continued in 2021, with the rising consumption of flavoured/mixed lager and non alcoholic beer. This is attributed to the health and wellness trend in the Czech Republic, with a rising number of people taking up active sports and following healthier lifestyles.
Another ongoing trend is the rising consumption of beer in a can and small kegs at retail. Convenience beer in a can continued to see great demand together with kegs consumed during summer garden parties.
On-trade volume sales were not projected to grow over the forecast period even before COVID-19 (due to a prolonged trend that has developed across all alcoholic drinks categories, namely a shift from on-trade to off-trade, reflecting lifestyle changes) and breweries do not expect on-trade consumption to return to its pre-COVID level. Nevertheless, breweries believe that Czech consumers will not give up on quality draught beer and the culture environment of Czech pubs, and that on-trade consumption will gradually recover.
Czech consumers have become increasingly price-sensitive with the worsening economic situation in the country. The price of beer in both retail and on-trade increased in 2021 as breweries were forced to pass on the rising cost of energy, raw materials and transport.
In 2021, consumers opted more for lower grade beer, contrary to the development before the COVID-19 pandemic. Some customers were returning to weaker draft beers either because of their lower prices or simply due to a preference of lighter beer.
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Understand the latest market trends and future growth opportunities for the Beer industry in Czech Republic with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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Beer
An alcoholic drink usually brewed from malt, sugar, hops and water and fermented with yeast. Some beers are made by fermenting a cereal, especially barley, and therefore not flavoured by hops. Alcohol content for beer is varied – anything up to and over 14% ABV (alcohol by volume), although 3.5% to 5% is most common. Beer is the aggregation of lager, dark beer, stout and non/low alcohol beer.
See All of Our DefinitionsThis report originates from Passport, our Beer research and analysis database.
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