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Country Report

Beer in

Beer in the Czech Republic

28 pages, Jun 2018

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Decline in on-trade sales and increase in off-trade sales

The total volume consumption of beer dropped in 2017. Consumption continued to shift away from the on-trade towards the off-trade in 2017.

Rising demand for non alcoholic beer and non alcoholic beer mixes

Over 2016-2017 there was a vivid preference for flavoured non alcoholic beer while the consumption of flavoured/mixed lager continued to fall. However, the drop in flavoured/mixed lager was milder than in 2016 due to the trend towards non-alcoholic variants of flavoured/mixed lager catching the attention of consumers.

Cans gain a wider consumer base

Glass remained the leading packaging type for beer in the country in 2017 but metal beverage cans saw increasing popularity among Czech consumers, due to their convenience. Beer in PET bottles and small kegs were sold the most strongly in the season of summer barbecues and garden parties in 2017.

COMPETITIVE LANDSCAPE

Big breweries maintain stable shares

The top four companies – Plzenský Prazdroj as, Pivovary Staropramen sro, Heineken Ceská Republika as and Budejovicky Budvar np – retained a similar total volume share in 2017 and continued to be very successful with their exports.

Small local breweries see good results

Small domestic breweries gained more consumers in 2017 by emphasising their traditional brewing methods and offering new speciality beer. Among the biggest are Pivovar Svijany as and Rodinny pivovar Bernard as.

Private label sees limited consumption

Private label continued to have a marginal presence in beer in the Czech Republic in 2017. The most successful private label products in 2017 were those offered by discounter chain, Lidl.

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Samples

Beer Market Sample Report Beer Market Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Beer industry in Czech Republic with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Beer industry in Czech Republic, our research will save you time and money while empowering you to make informed, profitable decisions.

The Beer in Czech Republic market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market volume shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Beer in Czech Republic?
What are the major brands in Czech Republic?
How has premium lager performed in the wake of the global recession, has it lost out to economy lager as consumers traded down?
What are the most popular flavours within non-alcoholic beer?
What are the market opportunities for ‘healthier’ beers like low calorie and/or low abv beers?
Has the implementation of a stricter drink driving law benefited sales of low/non-alcohol beer?
Has the recession benefited domestic lager over imported lager?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Alcoholic Drinks market research database.

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Beer in the Czech Republic - Category analysis

HEADLINES

PROSPECTS

Decline in on-trade sales and increase in off-trade sales

Rising demand for non alcoholic beer and non alcoholic beer mixes

Cans gain a wider consumer base

COMPETITIVE LANDSCAPE

Big breweries maintain stable shares

Small local breweries see good results

Private label sees limited consumption

CATEGORY BACKGROUND

Lager price band methodology

Summary 1 Lager by Price Band 2017
Table 1 Number of Breweries 2012-2017

CATEGORY DATA

Table 2 Sales of Beer by Category: Total Volume 2012-2017
Table 3 Sales of Beer by Category: Total Value 2012-2017
Table 4 Sales of Beer by Category: % Total Volume Growth 2012-2017
Table 5 Sales of Beer by Category: % Total Value Growth 2012-2017
Table 6 Sales of Beer by Off-trade vs On-trade: Volume 2012-2017
Table 7 Sales of Beer by Off-trade vs On-trade: Value 2012-2017
Table 8 Sales of Beer by Off-trade vs On-trade: % Volume Growth 2012-2017
Table 9 Sales of Beer by Off-trade vs On-trade: % Value Growth 2012-2017
Table 10 GBO Company Shares of Beer: % Total Volume 2013-2017
Table 11 NBO Company Shares of Beer: % Total Volume 2013-2017
Table 12 LBN Brand Shares of Beer: % Total Volume 2014-2017
Table 13 Forecast Sales of Beer by Category: Total Volume 2017-2022
Table 14 Forecast Sales of Beer by Category: Total Value 2017-2022
Table 15 Forecast Sales of Beer by Category: % Total Volume Growth 2017-2022
Table 16 Forecast Sales of Beer by Category: % Total Value Growth 2017-2022

Alcoholic Drinks in the Czech Republic - Industry Overview

EXECUTIVE SUMMARY

Consumption of alcoholic drinks drops marginally during 2017

Beer specialities, non alcoholic beer and premium spirits are in demand

Stock Plzen - Božkov gains share with the acquisition of three spirits brands from Bohemia Sekt

On-trade sales affected negatively by legislative changes

No positive expectations for alcoholic drinks

MARKET BACKGROUND

Legislation

Legal purchasing age and legal drinking age
Drink driving
Advertising
Smoking ban
Opening hours
On-trade establishments
Table 17 Number of On-trade Establishments by Type 2012-2017

TAXATION AND DUTY LEVIES

Table 18 Taxation and Duty Levies on Alcoholic Drinks 2017

OPERATING ENVIRONMENT

Contraband/parallel trade

Duty free

Cross-border/private imports

KEY NEW PRODUCT LAUNCHES

Outlook

Summary 2 Key New Product Developments 2017

MARKET INDICATORS

Table 19 Retail Consumer Expenditure on Alcoholic Drinks 2012-2017

MARKET DATA

Table 20 Sales of Alcoholic Drinks by Category: Total Volume 2012-2017
Table 21 Sales of Alcoholic Drinks by Category: Total Value 2012-2017
Table 22 Sales of Alcoholic Drinks by Category: % Total Volume Growth 2012-2017
Table 23 Sales of Alcoholic Drinks by Category: % Total Value Growth 2012-2017
Table 24 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Volume 2017
Table 25 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Value 2017
Table 26 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Volume 2017
Table 27 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Value 2017
Table 28 GBO Company Shares of Alcoholic Drinks: % Total Volume 2013-2017
Table 29 Distribution of Alcoholic Drinks by Format: % Off-trade Value 2012-2017
Table 30 Distribution of Alcoholic Drinks by Format and Category: % Off-trade Volume 2017
Table 31 Forecast Sales of Alcoholic Drinks by Category: Total Volume 2017-2022
Table 32 Forecast Sales of Alcoholic Drinks by Category: Total Value 2017-2022
Table 33 Forecast Sales of Alcoholic Drinks by Category: % Total Volume Growth 2017-2022
Table 34 Forecast Sales of Alcoholic Drinks by Category: % Total Value Growth 2017-2022

Megatrends

Country Report

Beer in the Czech Republic

New Report Guarantee

Executive Summary

New Report Guarantee

PROSPECTS

Decline in on-trade sales and increase in off-trade sales

Rising demand for non alcoholic beer and non alcoholic beer mixes

Cans gain a wider consumer base

COMPETITIVE LANDSCAPE

Big breweries maintain stable shares

Small local breweries see good results

Private label sees limited consumption

Samples

Overview

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Table of Contents

Beer in the Czech Republic - Category analysis

HEADLINES

PROSPECTS

Decline in on-trade sales and increase in off-trade sales

Rising demand for non alcoholic beer and non alcoholic beer mixes

Cans gain a wider consumer base

COMPETITIVE LANDSCAPE

Big breweries maintain stable shares

Small local breweries see good results

Private label sees limited consumption

CATEGORY BACKGROUND

Lager price band methodology

CATEGORY DATA

Alcoholic Drinks in the Czech Republic - Industry Overview

EXECUTIVE SUMMARY

Consumption of alcoholic drinks drops marginally during 2017

Beer specialities, non alcoholic beer and premium spirits are in demand

Stock Plzen - Božkov gains share with the acquisition of three spirits brands from Bohemia Sekt

On-trade sales affected negatively by legislative changes

No positive expectations for alcoholic drinks

MARKET BACKGROUND

Legislation

TAXATION AND DUTY LEVIES

OPERATING ENVIRONMENT

Contraband/parallel trade

Duty free

Cross-border/private imports

KEY NEW PRODUCT LAUNCHES

Outlook

MARKET INDICATORS

MARKET DATA

DEFINITIONS

SOURCES

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