Competitive Landscape
Plzenský Prazdroj Strengthens Leadership through Broad Portfolio and Innovation
Beer remains highly concentrated, with the top three companies—Plzenský Prazdroj, Heineken Ceská republika, and Pivovary Staropramen—accounting for a combined volume share of 70% in 2025. Plzenský Prazdroj leads with a 44% share, followed by Heineken Ceská Republika at 13% and Pivovary Staropramen at 13%.
Delivery:
Files are delivered directly into your account soon after payment is received and any tax is certification is verified (where applicable).
This report comes in PDF with additional info in Excel included.
Overview:
Understand the latest market trends and future growth opportunities for the Beer industry in Czech Republic with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Beer industry in Czech Republic, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty
The Beer in Czech Republic report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Beer in Czech Republic?
- Where is consumer demand for Beer focussed?
- Which is being consumed more; beer, wine or spirits?
- Where is demand growing? Stagnating?
- How is the operating environment for alcoholic drinks changing?
- Which are the leading brands in Czech Republic?
- How are products distributed in Czech Republic?
- What are the key trends in new product development?
- Do consumers want value for money or added value?
- How will macroeconomic context and shifting cultural values shape future growth?
- How will COVID-19 and recession impact the alcoholic drinks industry?
- Where is future growth expected to be most dynamic?
Beer in the Czech Republic - Category analysis
Key Data Insights
Beer Summary
Shifts in Alcohol Consumption and Market Saturation Force Contraction in Beer Volumes
Lager Remains Dominant as Non-Alcoholic Beer Delivers Standout Growth
Birell Active and Staropramen Cool+ Capture Consumers Seeking Moderation
Retailers Expand Private Label and Discounts as Home Drinking Rises
Brewers Accelerate Sustainability and Innovation to Sustain Demand
Plzenský Prazdroj Strengthens Leadership through Broad Portfolio and Innovation
Discounters and Supermarkets Gain Ground as Shoppers Seek Convenience
Rohlik.Cz and Kosik.Cz Drive E-Commerce Sales Even as Offline Remains Dominant
Alcoholic Drinks in the Czech Republic - Industry Overview
2025 Developments
Key Data Insights
Flavour Experimentation Drives Innovation to Reshape Consumer Demand
Staropramen and Plzenský Prazdroj Drive Nolo Innovation Trend
Rtds Capture Younger Drinkers as Reinvention Takes Hold
Flavour Innovation and Nolo Product Launches Attract Young Adults to Rtds
Plzenský Prazdroj Expands Non-Alcoholic Beer and Cider to Strengthen Leadership
Discounters Win Value-Conscious Shoppers as Hypermarkets Lose Ground
Cost-Driven Drinking at Home Boosts Off-Trade as On-Trade Declines
Rohlik and Kosik Expand E-Commerce with Premium and Convenience Focus
Legislation
Legal Purchasing Age and Legal Drinking Age
Drink Driving
Advertising
Smoking Ban
Opening Hours
On-Trade Establishments
Taxation and Duty Levies
Contraband/Parallel Trade
Duty Free
Cross-Border/Private Imports
Country Reports Disclaimer
The following categories and subcategories are included:
Beer
-
- Ale
- Sorghum
- Weissbier/Weizen/Wheat Beer
-
- Flavoured/Mixed Lager
-
-
- Domestic Premium Lager
- Imported Premium Lager
-
- Domestic Mid-Priced Lager
- Imported Mid-Priced Lager
-
- Domestic Economy Lager
- Imported Economy Lager
-
-
-
- Domestic Premium Lager
- Domestic Mid-Priced Lager
- Domestic Economy Lager
-
- Imported Premium Lager
- Imported Mid-Priced Lager
- Imported Economy Lager
-
-
- Low Alcohol Beer
-
- Standard Non Alcoholic Beer
- Malta Style Non Alcoholic Beer
- Stout
Beer
An alcoholic drink usually brewed from malt, sugar, hops and water and fermented with yeast. Some beers are made by fermenting a cereal, especially barley, and therefore not flavoured by hops. Alcohol content for beer is varied – anything up to and over 14% ABV (alcohol by volume), although 3.5% to 5% is most common. Beer is the aggregation of lager, dark beer, stout and non/low alcohol beer.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders.
- Track key industry trends, opportunities and threats.
- Inform your marketing, brand, strategy and market development, sales and supply functions.
This report originates from Passport, our Beer research and analysis database.
NEW REPORT GUARANTEE
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extraction Free!