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Country Report

Beer in

Beer in Belgium

May 2021

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

2020 IMPACT

Lockdown periods and ongoing restrictions lead to a double-digit decline

On-trade volume sales of beer declined by 44% in 2020, compared to a 3% decline in 2019. This decline was the direct result of the outbreak of COVID-19, with lockdowns in Belgium having seriously impacted on-trade channels, closing bars, restaurants and clubs for months of the year.

Retail sales remain positive, however, imported and premium offerings suffer

Off-trade volume sales of beer recorded 1% volume growth in 2020, aligning to results of 2019. However, due to the outbreak of COVID-19, the move away from premium offerings impacted more expensive craft beers from smaller companies, as consumers gravitated towards mid-priced brands from larger players.

E-commerce rises as players invest in delivery services in response to COVID-19

Due to the outbreak of COVID-19 in 2020, e-commerce saw a strong increase in growth. Many consumers migrated to the platform, appreciating it for being a safer form of retail, allowing them to avoid contact with others.

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Beer Market Sample Report Beer Market Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Beer industry in Belgium with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Beer industry in Belgium, our research will save you time and money while empowering you to make informed, profitable decisions.

The Beer in Belgium market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market volume shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Beer in Belgium?
What are the major brands in Belgium?
How has premium lager performed in the wake of the global recession, has it lost out to economy lager as consumers traded down?
What are the most popular flavours within non-alcoholic beer?
What are the market opportunities for ‘healthier’ beers like low calorie and/or low abv beers?
Has the implementation of a stricter drink driving law benefited sales of low/non-alcohol beer?
Has the recession benefited domestic lager over imported lager?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Alcoholic Drinks market research database.

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Beer in Belgium - Category analysis

KEY DATA FINDINGS

2020 IMPACT

Lockdown periods and ongoing restrictions lead to a double-digit decline

Retail sales remain positive, however, imported and premium offerings suffer

E-commerce rises as players invest in delivery services in response to COVID-19

RECOVERY AND OPPORTUNITIES

Off-trade struggles as the on-trade benefits from a return to socialising

Low and no alcohol offerings increase in popularity across the forecast period

Novelty and choice drive innovation, aligning to consumers growing demands

CATEGORY BACKGROUND

Lager price band methodology

Summary 1 Lager by Price Band 2020
Table 1 Number of Breweries 2014-2020

CATEGORY DATA

Table 2 Sales of Beer by Category: Total Volume 2015-2020
Table 3 Sales of Beer by Category: Total Value 2015-2020
Table 4 Sales of Beer by Category: % Total Volume Growth 2015-2020
Table 5 Sales of Beer by Category: % Total Value Growth 2015-2020
Table 6 Sales of Beer by Off-trade vs On-trade: Volume 2015-2020
Table 7 Sales of Beer by Off-trade vs On-trade: Value 2015-2020
Table 8 Sales of Beer by Off-trade vs On-trade: % Volume Growth 2015-2020
Table 9 Sales of Beer by Off-trade vs On-trade: % Value Growth 2015-2020
Table 10 Sales of Beer by Craft vs Standard 2015-2020
Table 11 GBO Company Shares of Beer: % Total Volume 2016-2020
Table 12 NBO Company Shares of Beer: % Total Volume 2016-2020
Table 13 LBN Brand Shares of Beer: % Total Volume 2017-2020
Table 14 Forecast Sales of Beer by Category: Total Volume 2020-2025
Table 15 Forecast Sales of Beer by Category: Total Value 2020-2025
Table 16 Forecast Sales of Beer by Category: % Total Volume Growth 2020-2025
Table 17 Forecast Sales of Beer by Category: % Total Value Growth 2020-2025

Alcoholic Drinks in Belgium - Industry Overview

EXECUTIVE SUMMARY

COVID-19 impact on alcoholic drinks

COVID-19 country impact

Company response

Retailing shift

On-trade vs off-trade split

What next for alcoholic drinks?

Chart 1 Alcoholic Drinks Off-Trade Volume Sales Growth Scenarios: 2018-2025
Chart 2 Alcoholic Drinks On-Trade Volume Sales Growth Scenarios: 2018-2025
Chart 3 Alcoholic Drinks Impact of Soft Drivers on Off-Trade Volume Sales: 2018-2025
Chart 4 Alcoholic Drinks Impact of Soft Drivers on On-Trade Volume Sales: 2018-2025

MARKET BACKGROUND

Legislation

Legal purchasing age and legal drinking age
Drink driving
Advertising
Smoking ban
Opening hours
On-trade establishments
Table 18 Number of On-trade Establishments by Type 2017-2020

TAXATION AND DUTY LEVIES

Summary 2 Taxation and Duty Levies on Alcoholic Drinks 2020

OPERATING ENVIRONMENT

Contraband/parallel trade

Duty free

Cross-border/private imports

KEY NEW PRODUCT LAUNCHES

Outlook

MARKET INDICATORS

Table 19 Retail Consumer Expenditure on Alcoholic Drinks 2015-2020

MARKET DATA

Table 20 Sales of Alcoholic Drinks by Category: Total Volume 2015-2020
Table 21 Sales of Alcoholic Drinks by Category: Total Value 2015-2020
Table 22 Sales of Alcoholic Drinks by Category: % Total Volume Growth 2015-2020
Table 23 Sales of Alcoholic Drinks by Category: % Total Value Growth 2015-2020
Table 24 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Volume 2020
Table 25 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Value 2020
Table 26 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Volume 2020
Table 27 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Value 2020
Table 28 GBO Company Shares of Alcoholic Drinks: % Total Volume 2016-2020
Table 29 Distribution of Alcoholic Drinks by Format: % Off-trade Value 2015-2020
Table 30 Distribution of Alcoholic Drinks by Format and by Category: % Off-trade Volume 2020
Table 31 Forecast Sales of Alcoholic Drinks by Category: Total Volume 2020-2025
Table 32 Forecast Sales of Alcoholic Drinks by Category: Total Value 2020-2025
Table 33 Forecast Sales of Alcoholic Drinks by Category: % Total Volume Growth 2020-2025
Table 34 Forecast Sales of Alcoholic Drinks by Category: % Total Value Growth 2020-2025

Megatrends

Country Report

Beer in Belgium

New Report Guarantee

Executive Summary

New Report Guarantee

2020 IMPACT

Lockdown periods and ongoing restrictions lead to a double-digit decline

Retail sales remain positive, however, imported and premium offerings suffer

E-commerce rises as players invest in delivery services in response to COVID-19

Samples

Overview

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Samples (FAQs about samples):

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Table of Contents

Beer in Belgium - Category analysis

KEY DATA FINDINGS

2020 IMPACT

Lockdown periods and ongoing restrictions lead to a double-digit decline

Retail sales remain positive, however, imported and premium offerings suffer

E-commerce rises as players invest in delivery services in response to COVID-19

RECOVERY AND OPPORTUNITIES

Off-trade struggles as the on-trade benefits from a return to socialising

Low and no alcohol offerings increase in popularity across the forecast period

Novelty and choice drive innovation, aligning to consumers growing demands

CATEGORY BACKGROUND

Lager price band methodology

CATEGORY DATA

Alcoholic Drinks in Belgium - Industry Overview

EXECUTIVE SUMMARY

COVID-19 impact on alcoholic drinks

COVID-19 country impact

Company response

Retailing shift

On-trade vs off-trade split

What next for alcoholic drinks?

MARKET BACKGROUND

Legislation

TAXATION AND DUTY LEVIES

OPERATING ENVIRONMENT

Contraband/parallel trade

Duty free

Cross-border/private imports

KEY NEW PRODUCT LAUNCHES

Outlook

MARKET INDICATORS

MARKET DATA

DISCLAIMER

SOURCES

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