Quantitatively, beer is the most consumed alcoholic drink in Romania. In 2018, Romanians purchased more beer than in 2017, with factors such as the good weather and the Football World Cup positively influencing sales.
As premiumisation is also affecting the beer category, consumers have been quick to embrace craft products. Romanian consumers have become more open-minded and willing to try new products.
Even though various types of beer are now available in Romania, standard lager still accounted for almost all volume sales in 2018. These products are widely found, affordable, and numerous brands are available.
Even though there are hundreds of beer makers in Romania, the vast majority of sales of beer are concentrated in the hands of three companies, all of which are foreign-owned (which also produce domestic brands locally). Ursus Breweries consolidated its lead in 2018, due to the strong popularity of its brands (Timisoreana, Ursus, Grolsch, Peroni Nastro Azzurro, Pilsner Urquell, Ciucas, Stejar, Azuga) and extensive presence through both on-trade and off-trade channels.
Even though there are increasing numbers of craft beer brands in Romania, Zaganu remains the most popular. Launched in 2013, Zaganu is one of the most famous craft beer brands in Romania.
Most manufacturers are focusing on becoming more efficient. Indeed, in both 2017 and 2018, Romanian beer makers registered increases in their profit margins and employee productivity.
You have no recently viewed reports.
Why not browse through our Featured or Trending Reports to see what we have to offer?
Delivery: Files are delivered directly into your account within a few minutes of purchase.
Discover the latest market trends and uncover sources of future market growth for the Beer industry in Romania with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
If you're in the Beer industry in Romania, our research will save you time and money while empowering you to make informed, profitable decisions.
The Beer in Romania market research report includes:
Our market research reports answer questions such as:
Why buy this report?
This industry report originates from Passport, our Alcoholic Drinks market research database.