In spite of a declining population, total volume sales of beer in Romania rose at an accelerated pace during 2021. However, on-trade volume sales remained well below their pre-pandemic level.
Lager dominates sales of beer in Romania, with Asahi Group Holdings Ltd subsidiary Ursus Breweries SA and Heineken Romania SA the leading players. Between them, these two companies accounted for almost two thirds of retail volume sales of larger during 2021, with only one other player (Molson Coors Brewing Co) having a value share in excess of 10%.
Microbrewers are a growing presence in beer, with unpasteurised and unfiltered varieties of lager, ale varieties, white and dark beer increasingly available. While demand for craft beer was particularly hard hit by the pandemic, as the economic shock that it engendered made many local consumers more price conscious, it is now recovering.
Total volume sales of beer will continue to expand throughout the forecast period, but on-trade volume sales will not exceed their pre-pandemic peak until 2025. On-trade volume sales will significantly outperform off-trade ones across the forecast period, as local consumers seek to socialise out-of-home more frequently as the threat posed by the pandemic continues to diminish.
Craft beer is expected to grow in popularity in the off-trade during the forecast period. International grocery retail chains like Kaufland, Auchan and Mega Image have already organised separate spaces with refrigerators for craft beer, and other retailers are likely to follow suit.
Even as the threat posed by COVID-19 continues to diminish, health and wellness will continue to grow in importance as a factor in the consumption choices of local consumers. This will boost demand for non-alcohol beer.
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An alcoholic drink usually brewed from malt, sugar, hops and water and fermented with yeast. Some beers are made by fermenting a cereal, especially barley, and therefore not flavoured by hops. Alcohol content for beer is varied – anything up to and over 14% ABV (alcohol by volume), although 3.5% to 5% is most common. Beer is the aggregation of lager, dark beer, stout and non/low alcohol beer.See All of Our Definitions
This report originates from Passport, our Beer research and analysis database.
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