Beer in Romania is projected to remain under the influence of rising manufacturing inputs such as raw ingredients, energy, and transportation costs during the forecast period. The increasing cost of living and the resulting decline in purchasing power among significant segments of the population will further exacerbate this trend.
Stout and non alcoholic beer are expected to maintain their positive trajectories over the forecast period. Stout's small market size offers significant growth potential, augmented by an expanding selection of brands beyond the category's primary driver, Guinness.
International players are set to continue dominating the Romanian beer landscape. With expansive manufacturing facilities already established in Romania and a wide array of local and international brands under their umbrella, these global players will likely maintain their top-tier positions.
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Understand the latest market trends and future growth opportunities for the Beer industry in Romania with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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An alcoholic drink usually brewed from malt, sugar, hops and water and fermented with yeast. Some beers are made by fermenting a cereal, especially barley, and therefore not flavoured by hops. Alcohol content for beer is varied – anything up to and over 14% ABV (alcohol by volume), although 3.5% to 5% is most common. Beer is the aggregation of lager, dark beer, stout and non/low alcohol beer.See All of Our Definitions
This report originates from Passport, our Beer research and analysis database.
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