2021 was a challenging year for beer sales. The category continued to suffer from the effects of pandemic-related restrictions.
Despite the decline in beer sales overall, non-alcoholic beer maintained double-digit total volume sales growth in 2021, and saw the launch of new products. Consumers are more likely to choose non-alcoholic beer because of lifestyle choices, i.
During 2021, leading beer brewing companies focused their product development efforts on the fastest growing product areas, i.e.
Beer is set to return to total volume growth in 2022, although sales are then expected to stagnate from 2023. As the impact of COVID-19 fades, consumers will return to purchasing both on-trade and off-trade, although as the forecast period progresses, off-trade sales are set to fall, with on-trade sales continuing to rise to offset some of the decline seen in 2020 and 2021.
Over the forecast period, beer brewing companies are expected to face unprecedented challenges. On the one hand, the rise in operating costs – from raw materials, electricity, gas, packaging to labour costs – will affect prices and product accessibility.
Poles are more interested in premium domestic and imported lager, at the expense of domestic mid-priced and economy lager, which are set to decline. However, non-alcoholic beer is expected to continue to see the strongest growth, with a double-digit total volume increase, as this is in line with the health trend, which rose due to COVID-19.
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Understand the latest market trends and future growth opportunities for the Beer industry in Poland with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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An alcoholic drink usually brewed from malt, sugar, hops and water and fermented with yeast. Some beers are made by fermenting a cereal, especially barley, and therefore not flavoured by hops. Alcohol content for beer is varied – anything up to and over 14% ABV (alcohol by volume), although 3.5% to 5% is most common. Beer is the aggregation of lager, dark beer, stout and non/low alcohol beer.See All of Our Definitions
This report originates from Passport, our Beer research and analysis database.
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