Over the forecast period, it is expected that there will be a gradual recovery in beer consumption within the on-trade, which is set to have a positive influence on overall category growth. A key contributing factor to this recovery could be the resolution of geopolitical tensions, such as the cessation of the war in Ukraine, coupled with measures to curb inflation.
Despite wider economic pressures, there remains significant room for growth for craft and premium beers at higher price points. Polish consumers have developed a taste for these superior quality beers and are not expected to switch in large numbers to cheaper economy and mid-priced alternatives, even in the face of rising costs.
Spurred by ongoing health and wellness trends, non alcoholic beer and non/low alcohol beer are predicted to experience the fastest growth over the forecast period. The demand for these low- and no-alcohol options will be fuelled by the introduction of a broader range of new flavoured non-alcoholic products that not only align with health considerations but also satisfy consumers' expectations for tasty beverages.
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Understand the latest market trends and future growth opportunities for the Beer industry in Poland with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
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Beer
An alcoholic drink usually brewed from malt, sugar, hops and water and fermented with yeast. Some beers are made by fermenting a cereal, especially barley, and therefore not flavoured by hops. Alcohol content for beer is varied – anything up to and over 14% ABV (alcohol by volume), although 3.5% to 5% is most common. Beer is the aggregation of lager, dark beer, stout and non/low alcohol beer.
See All of Our DefinitionsThis report originates from Passport, our Beer research and analysis database.
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