Competitive Landscape
Efes Georgia Intensifies Premium Push and Sustainability Gains to Defend Leadership
Beer in Georgia remained highly concentrated in 2025, with the top three companies—Lomisi JSC, Kartuli Ludis KO, and Global Beer Georgia Ltd—collectively holding over 72% of volume share. Lomisi JSC leads with a 32% share, followed by Kartuli Ludis KO at 21% and Global Beer Georgia Ltd at 19%.
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Overview:
Understand the latest market trends and future growth opportunities for the Beer industry in Georgia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Beer industry in Georgia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty
The Beer in Georgia report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Beer in Georgia?
- Where is consumer demand for Beer focussed?
- Which is being consumed more; beer, wine or spirits?
- Where is demand growing? Stagnating?
- How is the operating environment for alcoholic drinks changing?
- Which are the leading brands in Georgia?
- How are products distributed in Georgia?
- What are the key trends in new product development?
- Do consumers want value for money or added value?
- How will macroeconomic context and shifting cultural values shape future growth?
- Where is future growth expected to be most dynamic?
Beer in Georgia - Category analysis
Key Data Insights
Beer Summary
Ragnar Captures Both Health-Focused and High-Intensity Drinkers with Dual Innovation
Argo Introduces Premium Ale to Meet Rising Demand for Affordable Luxury
Natakhtari Leverages Heritage Brewing to Defend against Rising Imports
Efes Expands Licensed Brands to Capture Premium Spenders
Local Heritage Launches Defend Share against Rising Imports
Efes Georgia Intensifies Premium Push and Sustainability Gains to Defend Leadership
Convenience Stores Accelerate Growth by Meeting Daily Shopping Habits
Glovo and Wolt Drive E-Commerce Gains through Rapid Delivery Partnerships
Alcoholic Drinks in Georgia - Industry Overview
2025 Developments
Key Data Insights
Consumers Gravitate Towards Premium Wine Experiences as Tastes Evolve
Puerto De Indias Expands Appeal among Young Mindful Drinkers
Spirits Drive Volume Growth as Economic Uncertainty Tempers Spending
Local Producers Embrace Premiumisation as Mindful Drinking Grows
Heritage Brands Innovate as Health and Competition Reshape Choices
Lomisi Jsc Drives Premiumisation and Sustainability to Reinforce Leadership
Convenience Stores Expand Branded Spirits Access and Fuel Outlet Growth
Delivery Platforms Accelerate E-Commerce Sales with Rapid Fulfilment
Legislation
Legal Purchasing Age and Legal Drinking Age
Drink Driving
Advertising
Smoking Ban
Opening Hours
On-Trade Establishments
Taxation and Duty Levies
Contraband/Parallel Trade
Duty Free
Cross-Border/Private Imports
Country Reports Disclaimer
The following categories and subcategories are included:
Beer
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- Ale
- Sorghum
- Weissbier/Weizen/Wheat Beer
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- Flavoured/Mixed Lager
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- Domestic Premium Lager
- Imported Premium Lager
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- Domestic Mid-Priced Lager
- Imported Mid-Priced Lager
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- Domestic Economy Lager
- Imported Economy Lager
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- Domestic Premium Lager
- Domestic Mid-Priced Lager
- Domestic Economy Lager
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- Imported Premium Lager
- Imported Mid-Priced Lager
- Imported Economy Lager
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- Low Alcohol Beer
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- Standard Non Alcoholic Beer
- Malta Style Non Alcoholic Beer
- Stout
Beer
An alcoholic drink usually brewed from malt, sugar, hops and water and fermented with yeast. Some beers are made by fermenting a cereal, especially barley, and therefore not flavoured by hops. Alcohol content for beer is varied – anything up to and over 14% ABV (alcohol by volume), although 3.5% to 5% is most common. Beer is the aggregation of lager, dark beer, stout and non/low alcohol beer.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders.
- Track key industry trends, opportunities and threats.
- Inform your marketing, brand, strategy and market development, sales and supply functions.
This report originates from Passport, our Beer research and analysis database.
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