The beer category has undergone significant evolution in recent times, particularly in a country where consumption volumes are high, and are dominated by three major companies. Differentiating within this landscape may seem challenging, but craft beer brands have successfully carved out a niche by investing in targeted marketing strategies to appeal to specific consumer segments.
The current focus on investing in sustainability in beer is driving the creation and expansion of returnable packaging solutions, primarily within the on-trade. While this strategy and culture had been present in Brazil for several years prior to the COVID-19 pandemic, they have now gained significant momentum, serving not only as a means to increase profit margins, but also to establish sustainability claims.
In 2022, Cia Brasileira de Bebidas (Anheuser-Busch InBev) introduced Bud Zero as a direct competitor to Heineken 0.0, and the product quickly garnered interest and gained volumes within the category.
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Understand the latest market trends and future growth opportunities for the Beer industry in Brazil with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
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An alcoholic drink usually brewed from malt, sugar, hops and water and fermented with yeast. Some beers are made by fermenting a cereal, especially barley, and therefore not flavoured by hops. Alcohol content for beer is varied – anything up to and over 14% ABV (alcohol by volume), although 3.5% to 5% is most common. Beer is the aggregation of lager, dark beer, stout and non/low alcohol beer.See All of Our Definitions
This report originates from Passport, our Beer research and analysis database.
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