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Country Report

Beer in

Beer in Brazil

24 pages, Jun 2018

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

FIFA World Cup not expected to be a catalyst for beer sales in 2018

While beer sales peaked in 2014 due to Brazil’s hosting of the FIFA World Cup, no such impact is expected in 2018, when the competition will be held in Russia. Significant drivers like constrained budgets, conservative spending habits and uncertainty are expected to have a negative impact on demand for beer.

Premium brands show steady growth, despite economic uncertainty

While the economy shows timid signs of recovery, consumers are still adopting conservative attitudes towards discretionary spending. The global trend towards “drinking less, but drinking better” reflects recent developments within beer in Brazil.

At-home consumption set to recover faster than on-trade channel

As many consumers are still struggling to save money, eating-out remains a rare treat for many Brazilians. Consequently, many consumers are opting to drink beer at home.

COMPETITIVE LANDSCAPE

Heineken and Brasil Kirin merger to face challenges over coming years

Since Brasil Kirin’s purchase by Heineken in the first semester of 2017, there has been much speculation regarding the continuity of each company’s brand portfolio, how to merge their distribution capabilities and the harmonisation of consumer management strategies. On the one hand, the deal increases Heineken’s production capacity and allows the company to increase penetration within non-alcoholic drinks.

Cia Brasileira de Bebidas investing in premium brands

Cia Brasileira de Bebidas remains reliant on the performance of its mid-priced lager range, including brands like Skol, Brahma and Antarctica. However, recently the company has started to strongly invest in its premium portfolio, especially brands like Budweiser and Stella Artois.

Grupo Petrópolis expands production and recovers second position in beer

In 2017, Grupo Petrópolis was overtaken by Heineken, which now owns Brasil Kirin brands. After falling to third position, the group decided to expand production capacity, especially for existing beer brands, and to launch new ranges.

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Samples

Beer Market Sample Report Beer Market Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Beer industry in Brazil with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Beer industry in Brazil, our research will save you time and money while empowering you to make informed, profitable decisions.

The Beer in Brazil market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market volume shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Beer in Brazil?
What are the major brands in Brazil?
How has premium lager performed in the wake of the global recession, has it lost out to economy lager as consumers traded down?
What are the most popular flavours within non-alcoholic beer?
What are the market opportunities for ‘healthier’ beers like low calorie and/or low abv beers?
Has the implementation of a stricter drink driving law benefited sales of low/non-alcohol beer?
Has the recession benefited domestic lager over imported lager?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Alcoholic Drinks market research database.

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Beer in Brazil - Category analysis

HEADLINES

PROSPECTS

FIFA World Cup not expected to be a catalyst for beer sales in 2018

Premium brands show steady growth, despite economic uncertainty

At-home consumption set to recover faster than on-trade channel

COMPETITIVE LANDSCAPE

Heineken and Brasil Kirin merger to face challenges over coming years

Cia Brasileira de Bebidas investing in premium brands

Grupo Petrópolis expands production and recovers second position in beer

CATEGORY BACKGROUND

Lager price band methodology

Summary 1 Lager by Price Band 2017
Table 1 Number of Breweries 2012-2017

CATEGORY DATA

Table 2 Sales of Beer by Category: Total Volume 2012-2017
Table 3 Sales of Beer by Category: Total Value 2012-2017
Table 4 Sales of Beer by Category: % Total Volume Growth 2012-2017
Table 5 Sales of Beer by Category: % Total Value Growth 2012-2017
Table 6 Sales of Beer by Off-trade vs On-trade: Volume 2012-2017
Table 7 Sales of Beer by Off-trade vs On-trade: Value 2012-2017
Table 8 Sales of Beer by Off-trade vs On-trade: % Volume Growth 2012-2017
Table 9 Sales of Beer by Off-trade vs On-trade: % Value Growth 2012-2017
Table 10 GBO Company Shares of Beer: % Total Volume 2013-2017
Table 11 NBO Company Shares of Beer: % Total Volume 2013-2017
Table 12 LBN Brand Shares of Beer: % Total Volume 2014-2017
Table 13 Forecast Sales of Beer by Category: Total Volume 2017-2022
Table 14 Forecast Sales of Beer by Category: Total Value 2017-2022
Table 15 Forecast Sales of Beer by Category: % Total Volume Growth 2017-2022
Table 16 Forecast Sales of Beer by Category: % Total Value Growth 2017-2022

Alcoholic Drinks in Brazil - Industry Overview

EXECUTIVE SUMMARY

Alcoholic drinks sales show slight signs of recovery in 2018

Heineken ranks second in alcoholic drinks

Signs of consolidation and fierce competition, depending on area

Internet retailing leads distribution growth

Return to pre-crisis volume sales only expected by 2022

MARKET BACKGROUND

Legislation

Legal purchasing age and legal drinking age
Drink driving
Advertising
Smoking ban
Opening hours
On-trade establishments
Table 17 Number of On-trade Establishments by Type 2012-2017

TAXATION AND DUTY LEVIES

Summary 2 Taxation and Duty Levies on Alcoholic Drinks 2017

OPERATING ENVIRONMENT

Contraband/parallel trade

Duty free

Cross-border/private imports

KEY NEW PRODUCT LAUNCHES

Outlook

Summary 3 Key New Product Developments 2017

MARKET INDICATORS

Table 18 Retail Consumer Expenditure on Alcoholic Drinks 2012-2017

MARKET DATA

Table 19 Sales of Alcoholic Drinks by Category: Total Volume 2012-2017
Table 20 Sales of Alcoholic Drinks by Category: Total Value 2012-2017
Table 21 Sales of Alcoholic Drinks by Category: % Total Volume Growth 2012-2017
Table 22 Sales of Alcoholic Drinks by Category: % Total Value Growth 2012-2017
Table 23 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Volume 2017
Table 24 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Value 2017
Table 25 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Volume 2017
Table 26 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Value 2017
Table 27 GBO Company Shares of Alcoholic Drinks: % Total Volume 2013-2017
Table 28 Distribution of Alcoholic Drinks by Format: % Off-trade Value 2012-2017
Table 29 Distribution of Alcoholic Drinks by Format and Category: % Off-trade Volume 2017
Table 30 Forecast Sales of Alcoholic Drinks by Category: Total Volume 2017-2022
Table 31 Forecast Sales of Alcoholic Drinks by Category: Total Value 2017-2022
Table 32 Forecast Sales of Alcoholic Drinks by Category: % Total Volume Growth 2017-2022
Table 33 Forecast Sales of Alcoholic Drinks by Category: % Total Value Growth 2017-2022

Megatrends

Country Report

Beer in Brazil

New Report Guarantee

Executive Summary

New Report Guarantee

PROSPECTS

FIFA World Cup not expected to be a catalyst for beer sales in 2018

Premium brands show steady growth, despite economic uncertainty

At-home consumption set to recover faster than on-trade channel

COMPETITIVE LANDSCAPE

Heineken and Brasil Kirin merger to face challenges over coming years

Cia Brasileira de Bebidas investing in premium brands

Grupo Petrópolis expands production and recovers second position in beer

Samples

Overview

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Samples (FAQs about samples):

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Table of Contents

Beer in Brazil - Category analysis

HEADLINES

PROSPECTS

FIFA World Cup not expected to be a catalyst for beer sales in 2018

Premium brands show steady growth, despite economic uncertainty

At-home consumption set to recover faster than on-trade channel

COMPETITIVE LANDSCAPE

Heineken and Brasil Kirin merger to face challenges over coming years

Cia Brasileira de Bebidas investing in premium brands

Grupo Petrópolis expands production and recovers second position in beer

CATEGORY BACKGROUND

Lager price band methodology

CATEGORY DATA

Alcoholic Drinks in Brazil - Industry Overview

EXECUTIVE SUMMARY

Alcoholic drinks sales show slight signs of recovery in 2018

Heineken ranks second in alcoholic drinks

Signs of consolidation and fierce competition, depending on area

Internet retailing leads distribution growth

Return to pre-crisis volume sales only expected by 2022

MARKET BACKGROUND

Legislation

TAXATION AND DUTY LEVIES

OPERATING ENVIRONMENT

Contraband/parallel trade

Duty free

Cross-border/private imports

KEY NEW PRODUCT LAUNCHES

Outlook

MARKET INDICATORS

MARKET DATA

DEFINITIONS

SOURCES

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