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Country Report

Beer in

Beer in Brazil

Jun 2021

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

2020 IMPACT

From zero to “beer-o”

After a rough start in 2020 with significant decreases in volume and the closure of on-trade outlets, beer sales saw an unexpected rebound in consumption starting from Q2. As the dust settled and the population grew accustomed to COVID-19, even though the country saw increasing number of cases and deaths, the consumer decidedly looked for indulgence opportunities and opportunities to meet their friends and family.

Ambev surfs the COVID-19 waves

Q1 2020 was not easy for Ambev, the biggest beer player in Brazil, but it was not easy for anyone else either. What made Ambev go from certain loss to ending the last quarter with growth in volumes was a variety of strategies and playing to its strengths.

Lack of glass breaks the market for smaller and premium brands

Although bigger companies were able to continue performing well in Q2 2020 due to their already strong position, share of mind and logistics, the same did not apply for what was the growing premium and specialty beer market which suffered heavy losses in volume in 2020 from a more rational consumer who prioritised cheaper brands, and a lack of glass bottles in the market.

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Samples

Beer Market Sample Report Beer Market Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Delivery: Files are delivered directly into your account within a few minutes of purchase.

Overview

Discover the latest market trends and uncover sources of future market growth for the Beer industry in Brazil with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Beer industry in Brazil, our research will save you time and money while empowering you to make informed, profitable decisions.

The Beer in Brazil market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market volume shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Beer in Brazil?
What are the major brands in Brazil?
How has premium lager performed in the wake of the global recession, has it lost out to economy lager as consumers traded down?
What are the most popular flavours within non-alcoholic beer?
What are the market opportunities for ‘healthier’ beers like low calorie and/or low abv beers?
Has the implementation of a stricter drink driving law benefited sales of low/non-alcohol beer?
Has the recession benefited domestic lager over imported lager?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Alcoholic Drinks market research database.

Want to find out more about this report?

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Beer in Brazil - Category analysis

KEY DATA FINDINGS

2020 IMPACT

From zero to “beer-o”

Ambev surfs the COVID-19 waves

Lack of glass breaks the market for smaller and premium brands

RECOVERY AND OPPORTUNITIES

Continued investment in logistics will make beer brands more accessible

Premiumisation is not dead: it will continue to shape the future of the industry.

Zero alcohol beer kills two birds with one stone: quality and occasions.

CATEGORY BACKGROUND

Lager price band methodology

Summary 1 Lager by Price Band 2020

CATEGORY DATA

Table 1 Sales of Beer by Category: Total Volume 2015-2020
Table 2 Sales of Beer by Category: Total Value 2015-2020
Table 3 Sales of Beer by Category: % Total Volume Growth 2015-2020
Table 4 Sales of Beer by Category: % Total Value Growth 2015-2020
Table 5 Sales of Beer by Off-trade vs On-trade: Volume 2015-2020
Table 6 Sales of Beer by Off-trade vs On-trade: Value 2015-2020
Table 7 Sales of Beer by Off-trade vs On-trade: % Volume Growth 2015-2020
Table 8 Sales of Beer by Off-trade vs On-trade: % Value Growth 2015-2020
Table 9 Sales of Beer by Craft vs Standard 2015-2020
Table 10 GBO Company Shares of Beer: % Total Volume 2016-2020
Table 11 NBO Company Shares of Beer: % Total Volume 2016-2020
Table 12 LBN Brand Shares of Beer: % Total Volume 2017-2020
Table 13 Forecast Sales of Beer by Category: Total Volume 2020-2025
Table 14 Forecast Sales of Beer by Category: Total Value 2020-2025
Table 15 Forecast Sales of Beer by Category: % Total Volume Growth 2020-2025
Table 16 Forecast Sales of Beer by Category: % Total Value Growth 2020-2025

Alcoholic Drinks in Brazil - Industry Overview

EXECUTIVE SUMMARY

COVID-19 impact on alcoholic drinks

COVID-19 country impact

Company response

Retailing shift

On-trade vs off-trade split

What next for alcoholic drinks?

Chart 1 Alcoholic Drinks Off-Trade Volume Sales Growth Scenarios: 2018-2025
Chart 2 Alcoholic Drinks On-Trade Volume Sales Growth Scenarios: 2018-2025
Chart 3 Alcoholic Drinks Impact of Soft Drivers on Off-Trade Volume Sales: 2018-2025
Chart 4 Alcoholic Drinks Impact of Soft Drivers on On-Trade Volume Sales: 2018-2025

MARKET BACKGROUND

Legislation

Legal purchasing age and legal drinking age
Drink driving
Advertising
Smoking ban
Opening hours
On-trade establishments
Table 17 Number of On-trade Establishments by Type 2015-2020

TAXATION AND DUTY LEVIES

Summary 2 Taxation and Duty Levies on Alcoholic Drinks 2020

OPERATING ENVIRONMENT

Contraband/parallel trade

Duty free

Cross-border/private imports

KEY NEW PRODUCT LAUNCHES

Outlook

MARKET INDICATORS

Table 18 Retail Consumer Expenditure on Alcoholic Drinks 2015-2020

MARKET DATA

Table 19 Sales of Alcoholic Drinks by Category: Total Volume 2015-2020
Table 20 Sales of Alcoholic Drinks by Category: Total Value 2015-2020
Table 21 Sales of Alcoholic Drinks by Category: % Total Volume Growth 2015-2020
Table 22 Sales of Alcoholic Drinks by Category: % Total Value Growth 2015-2020
Table 23 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Volume 2020
Table 24 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Value 2020
Table 25 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Volume 2020
Table 26 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Value 2020
Table 27 GBO Company Shares of Alcoholic Drinks: % Total Volume 2016-2020
Table 28 Distribution of Alcoholic Drinks by Format: % Off-trade Value 2015-2020
Table 29 Distribution of Alcoholic Drinks by Format and by Category: % Off-trade Volume 2020
Table 30 Forecast Sales of Alcoholic Drinks by Category: Total Volume 2020-2025
Table 31 Forecast Sales of Alcoholic Drinks by Category: Total Value 2020-2025
Table 32 Forecast Sales of Alcoholic Drinks by Category: % Total Volume Growth 2020-2025
Table 33 Forecast Sales of Alcoholic Drinks by Category: % Total Value Growth 2020-2025

Megatrends

Country Report

Beer in Brazil

New Report Guarantee

Executive Summary

New Report Guarantee

2020 IMPACT

From zero to “beer-o”

Ambev surfs the COVID-19 waves

Lack of glass breaks the market for smaller and premium brands

Samples

Overview

Why buy this report?

Samples (FAQs about samples):

Want to find out more about this report?

Table of Contents

Beer in Brazil - Category analysis

KEY DATA FINDINGS

2020 IMPACT

From zero to “beer-o”

Ambev surfs the COVID-19 waves

Lack of glass breaks the market for smaller and premium brands

RECOVERY AND OPPORTUNITIES

Continued investment in logistics will make beer brands more accessible

Premiumisation is not dead: it will continue to shape the future of the industry.

Zero alcohol beer kills two birds with one stone: quality and occasions.

CATEGORY BACKGROUND

Lager price band methodology

CATEGORY DATA

Alcoholic Drinks in Brazil - Industry Overview

EXECUTIVE SUMMARY

COVID-19 impact on alcoholic drinks

COVID-19 country impact

Company response

Retailing shift

On-trade vs off-trade split

What next for alcoholic drinks?

MARKET BACKGROUND

Legislation

TAXATION AND DUTY LEVIES

OPERATING ENVIRONMENT

Contraband/parallel trade

Duty free

Cross-border/private imports

KEY NEW PRODUCT LAUNCHES

Outlook

MARKET INDICATORS

MARKET DATA

DISCLAIMER

SOURCES

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