IPCA (Indice Nacional de Preços ao Consumidor Amplo) is the official inflation rate of the Brazilian government, and it ended the year at 10%. This high inflation is a reflection of COVID-19, which for the better part of two years disrupted the global supply chain, increasing commodity and freight prices.
On-trade recovery was seen in 2021, and came in advance of an auspicious year, with November 2022 set to see the first World Cup since COVID-19, which will also happen during the Brazilian summer. What this signified for the category was that the on-trade was a focus channel for both players and consumers, trying to compensate for the lost time.
The non/low alcohol beer category in Brazil has been one of the most successful since 2020, driven by consumers looking for healthier options, but also due to technological developments which allow zero alcohol beer to maintain the flavour and quality of standard beer. The search for healthier lifestyles gained special relevance during COVID-19, but interestingly, so did indulgence products, as isolation hit consumer perceptions and opportunity to have fun.
Anheuser-Busch InBev Brazil’s CEO stated during a recent interview that the company is moving towards being a solutions provider than a traditional beverage company, leveraging its logistics strength and ample penetration of the enormous Brazilian geography. This comes as no surprise, as the company has been investing heavily in its logistics, with significant investment in and the success of Zé Delivery, its e-commerce platform, which delivered 17 million orders during 2021, and Bees, its online B2B sales platform.
The five years from 2015 to 2020 were problematic due to the Brazilian economic depression, government instability and increasing unemployment rates. This scenario translated into a poor performance for alcoholic drinks, as consumers’ available income for indulgence was squeezed.
2022 saw the unfolding of a grim scenario, with COVID-19 having an impact on international pricing and logistics, creating a worldwide escalation of inflation. In addition, the invasion of Ukraine by Russia disrupted the international market even further.
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An alcoholic drink usually brewed from malt, sugar, hops and water and fermented with yeast. Some beers are made by fermenting a cereal, especially barley, and therefore not flavoured by hops. Alcohol content for beer is varied – anything up to and over 14% ABV (alcohol by volume), although 3.5% to 5% is most common. Beer is the aggregation of lager, dark beer, stout and non/low alcohol beer.See All of Our Definitions
This report originates from Passport, our Beer research and analysis database.
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