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While beer producers in Brazil were initially optimistic about their prospects in 2018, especially considering it was a World Cup year, the expected recovery in demand failed to materialise. The category’s performance was further undermined by a 10-day truckers’ strike in May, which severely disrupted beer production and distribution.
Bottlenecks in packaging production also posed challenges for beer producers in 2018. The Brazilian glass industry struggled to meet demand, forcing beer manufacturers to leverage returnable systems or increase their use of metal beverage cans.
During the recent economic crisis, many Brazilians sought to save money by drinking at home instead of going out to bars and other on-trade establishments. However, with economic conditions projected to improve from 2019, over the forecast period consumers should gradually increase spending on out-of-home leisure activities.
Cia Brasileira de Bebidas is still heavily dependent on the mid-priced lager segment, where it offers brands like Skol, Brahma and Antarctica. However, with mid-priced brands being among the worst affected during the economic crisis, in recent years the company has worked to diversify its portfolio.
Since acquiring Brasil Kirin, Heineken has faced challenges in formalising a new distribution structure in Brazil. This is partly due to a legal dispute arising from its decision to exit a contract with Coca-Cola bottlers responsible for distributing the company’s beer products.
After investing heavily in the premium version of its mid-priced lager brand Itaipava during the review period, Grupo Petrópolis is now focusing on new products to strengthen its presence in the premium segment. For example, in early 2018 it launched a number of added-value variants under its Black Princess brand.
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Overview
Discover the latest market trends and uncover sources of future market growth for the Beer industry in Brazil with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
If you're in the Beer industry in Brazil, our research will save you time and money while empowering you to make informed, profitable decisions.
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Why buy this report?
This industry report originates from Passport, our Alcoholic Drinks market research database.
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.