Competitive Landscape
The Top Players Strengthen Their Positions with Strong Portfolios and New Product Development
Beer in Greece is highly concentrated, with the leading player, Athenian Brewery, holding a 55% share of total volume sales in 2025. This marks a one percentage point rise on 2024, indicating a consolidation at the top.
Delivery:
Files are delivered directly into your account soon after payment is received and any tax is certification is verified (where applicable).
This report comes in PDF with additional info in Excel included.
Overview:
Understand the latest market trends and future growth opportunities for the Beer industry in Greece with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Beer industry in Greece, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty
The Beer in Greece report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Beer in Greece?
- Where is consumer demand for Beer focussed?
- Which is being consumed more; beer, wine or spirits?
- Where is demand growing? Stagnating?
- How is the operating environment for alcoholic drinks changing?
- Which are the leading brands in Greece?
- How are products distributed in Greece?
- What are the key trends in new product development?
- Do consumers want value for money or added value?
- How will macroeconomic context and shifting cultural values shape future growth?
- How will COVID-19 and recession impact the alcoholic drinks industry?
- Where is future growth expected to be most dynamic?
Beer in Greece - Category analysis
Key Data Insights
Beer Summary
Shift to the Off-Trade Channel in a Difficult Economic Climate
Olympic Brewery Expands Non Alcoholic Beer with Flavour Innovation
Rising Investment in Non Alcoholic Beer to Drive Volume Growth
The Top Players Strengthen Their Positions with Strong Portfolios and New Product Development
Supermarkets Capture Price-Sensitive Shoppers as Convenience Stores Expand
Grocery E-Shops Maintain a Small Role in Online Beer Sales
Alcoholic Drinks in Greece - Industry Overview
2025 Developments
Key Data Insights
Karoulias Leverages Localisation and Heritage Appeal to Push Rtds
Key Players Expand Their Offerings for Mindful Consumers
Struggles to Continue for Traditional Alcoholic Drinks Categories
Rtds to Continue to Stimulate Growth in Alcoholic Drinks
Athenian Brewery Remains the Leader Despite Growing Competition
Supermarkets Expand Shelf Space to Take Retail Volume Share From Specialist Retailers
Retail E-Commerce Remains an Underdeveloped Format in Alcoholic Drinks
Legislation
Legal Purchasing Age and Legal Drinking Age
Drink Driving
Advertising
Smoking Ban
Opening Hours
On-Trade Establishments
Taxation and Duty Levies
Contraband/Parallel Trade
Duty Free
Cross-Border/Private Imports
Country Reports Disclaimer
The following categories and subcategories are included:
Beer
-
- Ale
- Sorghum
- Weissbier/Weizen/Wheat Beer
-
- Flavoured/Mixed Lager
-
-
- Domestic Premium Lager
- Imported Premium Lager
-
- Domestic Mid-Priced Lager
- Imported Mid-Priced Lager
-
- Domestic Economy Lager
- Imported Economy Lager
-
-
-
- Domestic Premium Lager
- Domestic Mid-Priced Lager
- Domestic Economy Lager
-
- Imported Premium Lager
- Imported Mid-Priced Lager
- Imported Economy Lager
-
-
- Low Alcohol Beer
-
- Standard Non Alcoholic Beer
- Malta Style Non Alcoholic Beer
- Stout
Beer
An alcoholic drink usually brewed from malt, sugar, hops and water and fermented with yeast. Some beers are made by fermenting a cereal, especially barley, and therefore not flavoured by hops. Alcohol content for beer is varied – anything up to and over 14% ABV (alcohol by volume), although 3.5% to 5% is most common. Beer is the aggregation of lager, dark beer, stout and non/low alcohol beer.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders.
- Track key industry trends, opportunities and threats.
- Inform your marketing, brand, strategy and market development, sales and supply functions.
This report originates from Passport, our Beer research and analysis database.
NEW REPORT GUARANTEE
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extraction Free!