The anticipated ongoing strong pressure on disposable incomes, due to inflation and the energy crisis, is set to be a key factor shaping trends and consumption patterns in beer, at least in the short term. Volume sales of beer are set to register a decline in 2023, in both the off- and on-trade channels, in line with consumer purchasing power limitations.
The localisation/provenance trend is expected to continue to shape brand performances over the forecast period, with domestic brands gaining total volume share from imported brands across price bands. In the premium segment, the share of craft beer sales is set to increase, while sales of imported brands are expected to decline faster than the category-average in 2023.
Coca-Cola Hellenic Bottling Co SA entered beer in Greece in 2023, following the acquisition of the distribution of Anheuser-Busch InBev’s portfolio. Coca-Cola Hellenic Bottling Co has very strong retail distribution, which could help Anheuser-Busch InBev to gain sales and shares in the off-trade channel.
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Understand the latest market trends and future growth opportunities for the Beer industry in Greece with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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Beer
An alcoholic drink usually brewed from malt, sugar, hops and water and fermented with yeast. Some beers are made by fermenting a cereal, especially barley, and therefore not flavoured by hops. Alcohol content for beer is varied – anything up to and over 14% ABV (alcohol by volume), although 3.5% to 5% is most common. Beer is the aggregation of lager, dark beer, stout and non/low alcohol beer.
See All of Our DefinitionsThis report originates from Passport, our Beer research and analysis database.
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