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Beer in Portugal
May 2021
2020 IMPACT
Steep slowdown for beer due to the closure of the off-trade during the height of the pandemic
The on-trade is generally a very important channel for beer and one which offers the most added value. It was also the channel to have suffered the most from the global pandemic witnessing a steep contraction in volume sales.
Uplift for private label due to growth in grocery retailing and as consumers tighten their belts
Private label represents a high share of off-trade sales, therefore growth in this channel in 2020 stimulated in part by the closure of the on-trade was highly positive for the performance of economy lager. Following overall category trends, private label evolved over the years not only in line with consumer demand for cheaper products but also because the private label offering continued to expand.
Super Bock Group and SCC - Sociedade Central de Cervejas e Bebidas SA retain their duopoly while craft beer boosts penetration via the off-trade and new products are launched
The category maintains a duopoly characterised by Super Bock Group and SCC - Sociedade Central de Cervejas e Bebidas SA. These companies present relatively similar strategies, with Super Bock maintaining the lead in 2020, thanks to its greater dynamism in the off-trade channel.
RECOVERY AND OPPORTUNITIES
Steady growth for beer after rebound in 2021 providing the virus comes under control and restrictions ease
After an initial rebound in 2021, recovery is expected to be more gradual, with sustained growth over the forecast period, following the expected reduction in confinement measures and recovery of the tourism industry. Providing the virus recedes, imported premium lager is anticipated to produce the highest growth in the forecast period in volume terms driven by the recovery projected for the on-trade channel after the large decline experienced in 2020.
The reopening of society boosts innovation leading to greater diversity in beer
Innovation will continue to be an important trend over the forecast period which will add value to the category. This will lead to the launch of a greater diversity of beer styles and brands.
Growth in non/low alcohol beer in line with global trends
Consumers will increasingly seek different offers depending on the consumption occasion and their current needs. Despite the lower popularity of alcohol-free alternatives compared to other European countries, they will nonetheless represent a valued alternative.
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Overview:
Understand the latest market trends and future growth opportunities for the Beer industry in Portugal with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Beer industry in Portugal, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty
The Beer in Portugal report includes:
Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volume and value sizes, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent research methodology, conducted in-country
This report answers:
What is the market size of Beer in Portugal?
Where is consumer demand for Beer focussed?
Which is being consumed more; beer, wine or spirits?
Where is demand growing? Stagnating?
How is the operating environment for alcoholic drinks changing?
Which are the leading brands in Portugal?
How are products distributed in Portugal?
What are the key trends in new product development?
Do consumers want value for money or added value?
How will macroeconomic context and shifting cultural values shape future growth?
How will COVID-19 and recession impact the alcoholic drinks industry?
Where is future growth expected to be most dynamic?
Beer in Portugal - Category analysis
KEY DATA FINDINGS
2020 IMPACT
Steep slowdown for beer due to the closure of the off-trade during the height of the pandemic
Uplift for private label due to growth in grocery retailing and as consumers tighten their belts
Super Bock Group and SCC - Sociedade Central de Cervejas e Bebidas SA retain their duopoly while craft beer boosts penetration via the off-trade and new products are launched
RECOVERY AND OPPORTUNITIES
Steady growth for beer after rebound in 2021 providing the virus comes under control and restrictions ease
The reopening of society boosts innovation leading to greater diversity in beer
Growth in non/low alcohol beer in line with global trends
CATEGORY BACKGROUND
Lager price band methodology
Summary 1 Lager by Price Band 2020Table 1 Number of Breweries 2015-2020
CATEGORY DATA
Table 2 Sales of Beer by Category: Total Volume 2015-2020Table 3 Sales of Beer by Category: Total Value 2015-2020Table 4 Sales of Beer by Category: % Total Volume Growth 2015-2020Table 5 Sales of Beer by Category: % Total Value Growth 2015-2020Table 6 Sales of Beer by Off-trade vs On-trade: Volume 2015-2020Table 7 Sales of Beer by Off-trade vs On-trade: Value 2015-2020Table 8 Sales of Beer by Off-trade vs On-trade: % Volume Growth 2015-2020Table 9 Sales of Beer by Off-trade vs On-trade: % Value Growth 2015-2020Table 10 Sales of Beer by Craft vs Standard 2015-2020Table 11 GBO Company Shares of Beer: % Total Volume 2016-2020Table 12 NBO Company Shares of Beer: % Total Volume 2016-2020Table 13 LBN Brand Shares of Beer: % Total Volume 2017-2020Table 14 Forecast Sales of Beer by Category: Total Volume 2020-2025Table 15 Forecast Sales of Beer by Category: Total Value 2020-2025Table 16 Forecast Sales of Beer by Category: % Total Volume Growth 2020-2025Table 17 Forecast Sales of Beer by Category: % Total Value Growth 2020-2025
Legal purchasing age and legal drinking ageDrink drivingAdvertisingSmoking banOpening hoursOn-trade establishmentsTable 18 Number of On-trade Establishments by Type 2015-2020
TAXATION AND DUTY LEVIES
Summary 2 Taxation and Duty Levies on Alcoholic Drinks 2020
OPERATING ENVIRONMENT
Contraband/parallel trade
Duty free
Cross-border/private imports
KEY NEW PRODUCT LAUNCHES
Outlook
MARKET INDICATORS
Table 19 Retail Consumer Expenditure on Alcoholic Drinks 2015-2020
MARKET DATA
Table 20 Sales of Alcoholic Drinks by Category: Total Volume 2015-2020Table 21 Sales of Alcoholic Drinks by Category: Total Value 2015-2020Table 22 Sales of Alcoholic Drinks by Category: % Total Volume Growth 2015-2020Table 23 Sales of Alcoholic Drinks by Category: % Total Value Growth 2015-2020Table 24 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Volume 2020Table 25 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Value 2020Table 26 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Volume 2020Table 27 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Value 2020Table 28 GBO Company Shares of Alcoholic Drinks: % Total Volume 2016-2020Table 29 Distribution of Alcoholic Drinks by Format: % Off-trade Value 2015-2020Table 30 Distribution of Alcoholic Drinks by Format and by Category: % Off-trade Volume 2020Table 31 Forecast Sales of Alcoholic Drinks by Category: Total Volume 2020-2025Table 32 Forecast Sales of Alcoholic Drinks by Category: Total Value 2020-2025Table 33 Forecast Sales of Alcoholic Drinks by Category: % Total Volume Growth 2020-2025Table 34 Forecast Sales of Alcoholic Drinks by Category: % Total Value Growth 2020-2025
DISCLAIMER
SOURCES
Summary 3 Research Sources
The following categories and subcategories are included:
Beer
Ale
Sorghum
Weissbier/Weizen/Wheat Beer
Flavoured/Mixed Lager
Domestic Premium Lager
Imported Premium Lager
Domestic Mid-Priced Lager
Imported Mid-Priced Lager
Domestic Economy Lager
Imported Economy Lager
Domestic Premium Lager
Domestic Mid-Priced Lager
Domestic Economy Lager
Imported Premium Lager
Imported Mid-Priced Lager
Imported Economy Lager
Low Alcohol Beer
Non Alcoholic Beer
Stout
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This report originates from Passport, our Beer research and analysis database.
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