Beer saw a recovery in volume sales in 2021 as on-trade restrictions subsided in the second half of the year. The rebound in tourism and a long, hot summer saw more people socialising, travelling and doing outdoor activities away from the home supporting on-trade establishments.
The beer category is highly dependent on the on-trade volume sales, but the switch in consumption to the off-trade during 2020-2021 yielded some positive results. Consumers were exposed to a wider choice of premium brands on retailers’ shelves, driving value growth and broadening knowledge of the category.
Low and non-alcoholic beer witnessed relatively slow volume growth in 2021, despite the re-opening of the on-trade. Following strong growth in 2019, due to Heineken’s investment in Sagres 0.
The beer category is expected to see a strong recovery in the forthcoming years as Portugal sees inbound tourism flows rise and consumers return to the on-trade. The two main players Super Bock group and SCC with brands Super Bock and Sagres are expected to continue to lead the market.
Average beer prices will inevitably grow over the next few years due to rising costs rise in transport (fuel), production and raw materials which are rising on a global level. Rising inflation will impact disposable income, reducing demand among low and middle-income consumers and pushing beer drinkers to trade down.
The online channel has made strong progress since the start of the pandemic and is expected to see strong future growth. Major players developed online shops and established agreements with third parties in 2020 to meet consumer demand.
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Understand the latest market trends and future growth opportunities for the Beer industry in Portugal with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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An alcoholic drink usually brewed from malt, sugar, hops and water and fermented with yeast. Some beers are made by fermenting a cereal, especially barley, and therefore not flavoured by hops. Alcohol content for beer is varied – anything up to and over 14% ABV (alcohol by volume), although 3.5% to 5% is most common. Beer is the aggregation of lager, dark beer, stout and non/low alcohol beer.See All of Our Definitions
This report originates from Passport, our Beer research and analysis database.
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