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Country Report

Beer in

Beer in Portugal

29 pages, Jun 2018

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Economic optimism and tourism evolution set to fuel beer sales

The Portuguese economy witnessed an optimistic trend characterised by general purchasing power and consumption increases. Higher purchasing power aided by manufacturers’ investments in product diversification and marketing fuelled consumption in both on-trade and off-trade channels and the tendency will be to maintain this and further develop it over the forecast period.

Premiumisation and sophistication expected to elevate beer levels

Beer producers recently highlighted a window of opportunity by following a similar strategy which has already been widely used by wine producers. By focusing on the premiumisation of beer, producers have been capable of promoting this product to restaurants and even luxury restaurants as well as other premium consumer foodservice establishments.

Increasing popularity does not hide craft beer’s insignificant penetration

Portuguese beer is witnessing significant product sophistication and the craft beer movement has been the reflection of this tendency. There were dozens of craft brewers operating and launching different craft beer products in Portugal at the end of the review period, especially through on-trade, and this tendency is set to increase over the forecast period.

COMPETITIVE LANDSCAPE

Super Bock Group and SCC dominate beer

In Portugal, beer is closely contested by two major companies: Super Bock Group, previously Unicer - Bebidas de Portugal SA and SCC - Sociedade Central de Cervejas e Bebidas SA. The combined volume share of these companies has resulted in their domination of beer and leaves no margin for other companies to gain any notable ground.

Greater demand for regional products

Despite being nationally distributed brands, Super Bock and Sagres banners witnessed a curious tendency for regionalism. While Super Bock brands have earned higher popularity and superior penetration in the north zone of Portugal, Sagres is more demanded in the centre and south of the country.

Lidl & Cia’s private label beer continues to gain ground

Economic improvement brought about reinvigorated purchasing power, which enabled consumers to acquire their preferred brands. In parallel, most retailers offered price promotions, focusing on the most popular beer labels.

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Beer Market Sample Report Beer Market Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Beer industry in Portugal with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Beer industry in Portugal, our research will save you time and money while empowering you to make informed, profitable decisions.

The Beer in Portugal market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market volume shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Beer in Portugal?
What are the major brands in Portugal?
How has premium lager performed in the wake of the global recession, has it lost out to economy lager as consumers traded down?
What are the most popular flavours within non-alcoholic beer?
What are the market opportunities for ‘healthier’ beers like low calorie and/or low abv beers?
Has the implementation of a stricter drink driving law benefited sales of low/non-alcohol beer?
Has the recession benefited domestic lager over imported lager?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Alcoholic Drinks market research database.

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Beer in Portugal - Category analysis

HEADLINES

PROSPECTS

Economic optimism and tourism evolution set to fuel beer sales

Premiumisation and sophistication expected to elevate beer levels

Increasing popularity does not hide craft beer’s insignificant penetration

COMPETITIVE LANDSCAPE

Super Bock Group and SCC dominate beer

Greater demand for regional products

Lidl & Cia’s private label beer continues to gain ground

CATEGORY BACKGROUND

Lager price band methodology

Summary 1 Lager by Price Band 2017
Table 1 Number of Breweries 2012-2017

CATEGORY DATA

Table 2 Sales of Beer by Category: Total Volume 2012-2017
Table 3 Sales of Beer by Category: Total Value 2012-2017
Table 4 Sales of Beer by Category: % Total Volume Growth 2012-2017
Table 5 Sales of Beer by Category: % Total Value Growth 2012-2017
Table 6 Sales of Beer by Off-trade vs On-trade: Volume 2012-2017
Table 7 Sales of Beer by Off-trade vs On-trade: Value 2012-2017
Table 8 Sales of Beer by Off-trade vs On-trade: % Volume Growth 2012-2017
Table 9 Sales of Beer by Off-trade vs On-trade: % Value Growth 2012-2017
Table 10 GBO Company Shares of Beer: % Total Volume 2013-2017
Table 11 NBO Company Shares of Beer: % Total Volume 2013-2017
Table 12 LBN Brand Shares of Beer: % Total Volume 2014-2017
Table 13 Forecast Sales of Beer by Category: Total Volume 2017-2022
Table 14 Forecast Sales of Beer by Category: Total Value 2017-2022
Table 15 Forecast Sales of Beer by Category: % Total Volume Growth 2017-2022
Table 16 Forecast Sales of Beer by Category: % Total Value Growth 2017-2022

Alcoholic Drinks in Portugal - Industry Overview

EXECUTIVE SUMMARY

A year of growth and prospects for further positive performance

Tourism and macroeconomic indicators set the ground for good growth

Super Bock Group leads alcoholic drinks

Mixology to set the pace of alcoholic drinks

Premiumisation and niche drinks

Alcoholic drinks expected to excel

MARKET BACKGROUND

Legislation

Legal purchasing age and legal drinking age
Drink driving
Advertising
Smoking ban
Opening hours
On-trade establishments
Table 17 Number of On-trade Establishments by Type 2012-2017

TAXATION AND DUTY LEVIES

Table 18 Taxation and Duty Levies on Alcoholic Drinks

OPERATING ENVIRONMENT

Contraband/parallel trade

Duty free

Cross-border/private imports

NEW PRODUCT DEVELOPMENTS

Summary 2 Key New Product Developments 2017

MARKET INDICATORS

Table 19 Retail Consumer Expenditure on Alcoholic Drinks 2012-2017

MARKET DATA

Table 20 Sales of Alcoholic Drinks by Category: Total Volume 2012-2017
Table 21 Sales of Alcoholic Drinks by Category: Total Value 2012-2017
Table 22 Sales of Alcoholic Drinks by Category: % Total Volume Growth 2012-2017
Table 23 Sales of Alcoholic Drinks by Category: % Total Value Growth 2012-2017
Table 24 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Volume 2017
Table 25 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Value 2017
Table 26 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Volume 2017
Table 27 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Value 2017
Table 28 GBO Company Shares of Alcoholic Drinks: % Total Volume 2013-2017
Table 29 Distribution of Alcoholic Drinks by Format: % Off-trade Value 2012-2017
Table 30 Distribution of Alcoholic Drinks by Format and Category: % Off-trade Volume 2017
Table 31 Forecast Sales of Alcoholic Drinks by Category: Total Volume 2017-2022
Table 32 Forecast Sales of Alcoholic Drinks by Category: Total Value 2017-2022
Table 33 Forecast Sales of Alcoholic Drinks by Category: % Total Volume Growth 2017-2022
Table 34 Forecast Sales of Alcoholic Drinks by Category: % Total Value Growth 2017-2022

Megatrends

Country Report

Beer in Portugal

New Report Guarantee

Executive Summary

New Report Guarantee

PROSPECTS

Economic optimism and tourism evolution set to fuel beer sales

Premiumisation and sophistication expected to elevate beer levels

Increasing popularity does not hide craft beer’s insignificant penetration

COMPETITIVE LANDSCAPE

Super Bock Group and SCC dominate beer

Greater demand for regional products

Lidl & Cia’s private label beer continues to gain ground

Samples

Overview

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Table of Contents

Beer in Portugal - Category analysis

HEADLINES

PROSPECTS

Economic optimism and tourism evolution set to fuel beer sales

Premiumisation and sophistication expected to elevate beer levels

Increasing popularity does not hide craft beer’s insignificant penetration

COMPETITIVE LANDSCAPE

Super Bock Group and SCC dominate beer

Greater demand for regional products

Lidl & Cia’s private label beer continues to gain ground

CATEGORY BACKGROUND

Lager price band methodology

CATEGORY DATA

Alcoholic Drinks in Portugal - Industry Overview

EXECUTIVE SUMMARY

A year of growth and prospects for further positive performance

Tourism and macroeconomic indicators set the ground for good growth

Super Bock Group leads alcoholic drinks

Mixology to set the pace of alcoholic drinks

Premiumisation and niche drinks

Alcoholic drinks expected to excel

MARKET BACKGROUND

Legislation

TAXATION AND DUTY LEVIES

OPERATING ENVIRONMENT

Contraband/parallel trade

Duty free

Cross-border/private imports

NEW PRODUCT DEVELOPMENTS

MARKET INDICATORS

MARKET DATA

DEFINITIONS

SOURCES

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