Beer in Singapore

June 2023
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USD 1,195
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Overview:

Understand the latest market trends and future growth opportunities for the Beer industry in Singapore with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.

Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.

If you're in the Beer industry in Singapore, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty

The Beer in Singapore report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volume and value sizes, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent research methodology, conducted in-country

This report answers:

  • What is the market size of Beer in Singapore?
  • Where is consumer demand for Beer focussed?
  • Which is being consumed more; beer, wine or spirits?
  • Where is demand growing? Stagnating?
  • How is the operating environment for alcoholic drinks changing?
  • Which are the leading brands in Singapore?
  • How are products distributed in Singapore?
  • What are the key trends in new product development?
  • Do consumers want value for money or added value?
  • How will macroeconomic context and shifting cultural values shape future growth?
  • How will COVID-19 and recession impact the alcoholic drinks industry?
  • Where is future growth expected to be most dynamic?
Download Table of Contents

Beer in Singapore - Category analysis

KEY DATA FINDINGS

Full return of dining-in and removal of capacity restrictions on large-scale events bolster on-trade growth
Interest in “experience-driven” products and quality ingredients continues to drive the premiumisation trend in beer
Supply chain disruptions continue to affect beer imports and production, driving up costs
Beers to become lighter as consumers prioritise moderate alcohol consumption
Sales of beer through e-commerce positioned to grow as consumers become more digitally-savvy post-pandemic
Producers turn to sustainability and functional ingredients to differentiate in an increasingly competitive market
Lager price band methodology
Summary 1 Lager by Price Band 2022
Table 1 Sales of Beer by Category: Total Volume 2017-2022
Table 2 Sales of Beer by Category: Total Value 2017-2022
Table 3 Sales of Beer by Category: % Total Volume Growth 2017-2022
Table 4 Sales of Beer by Category: % Total Value Growth 2017-2022
Table 5 Sales of Beer by Off-trade vs On-trade: Volume 2017-2022
Table 6 Sales of Beer by Off-trade vs On-trade: Value 2017-2022
Table 7 Sales of Beer by Off-trade vs On-trade: % Volume Growth 2017-2022
Table 8 Sales of Beer by Off-trade vs On-trade: % Value Growth 2017-2022
Table 9 Sales of Beer by Craft vs Standard 2017-2022
Table 10 GBO Company Shares of Beer: % Total Volume 2018-2022
Table 11 NBO Company Shares of Beer: % Total Volume 2018-2022
Table 12 LBN Brand Shares of Beer: % Total Volume 2019-2022
Table 13 Forecast Sales of Beer by Category: Total Volume 2022-2027
Table 14 Forecast Sales of Beer by Category: Total Value 2022-2027
Table 15 Forecast Sales of Beer by Category: % Total Volume Growth 2022-2027
Table 16 Forecast Sales of Beer by Category: % Total Value Growth 2022-2027

Alcoholic Drinks in Singapore - Industry Overview

Alcoholic drinks in 2022: The big picture
2022 key trends
Competitive landscape
Retailing developments
On-trade vs off-trade split
What next for alcoholic drinks?
Legislation
Legal purchasing age and legal drinking age
Drink driving
Advertising
Smoking ban
Opening hours
On-trade establishments
Table 17 Number of On-trade Establishments by Type 2016-2022
Summary 2 Taxation and Duty Levies on Alcoholic Drinks 2022
Contraband/parallel trade
Duty free
Cross-border/private imports
Outlook
Table 18 Retail Consumer Expenditure on Alcoholic Drinks 2017-2022
Table 19 Sales of Alcoholic Drinks by Category: Total Volume 2017-2022
Table 20 Sales of Alcoholic Drinks by Category: Total Value 2017-2022
Table 21 Sales of Alcoholic Drinks by Category: % Total Volume Growth 2017-2022
Table 22 Sales of Alcoholic Drinks by Category: % Total Value Growth 2017-2022
Table 23 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Volume 2022
Table 24 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Value 2022
Table 25 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Volume 2022
Table 26 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Value 2022
Table 27 GBO Company Shares of Alcoholic Drinks: % Total Volume 2018-2022
Table 28 Distribution of Alcoholic Drinks by Format: % Off-trade Value 2017-2022
Table 29 Distribution of Alcoholic Drinks by Format and by Category: % Off-trade Volume 2022
Table 30 Forecast Sales of Alcoholic Drinks by Category: Total Volume 2022-2027
Table 31 Forecast Sales of Alcoholic Drinks by Category: Total Value 2022-2027
Table 32 Forecast Sales of Alcoholic Drinks by Category: % Total Volume Growth 2022-2027
Table 33 Forecast Sales of Alcoholic Drinks by Category: % Total Value Growth 2022-2027

DISCLAIMER

Summary 3 Research Sources
The following categories and subcategories are included:

Beer

    • Ale
    • Sorghum
    • Weissbier/Weizen/Wheat Beer
    • Flavoured/Mixed Lager
        • Domestic Premium Lager
        • Imported Premium Lager
        • Domestic Mid-Priced Lager
        • Imported Mid-Priced Lager
        • Domestic Economy Lager
        • Imported Economy Lager
        • Domestic Premium Lager
        • Domestic Mid-Priced Lager
        • Domestic Economy Lager
        • Imported Premium Lager
        • Imported Mid-Priced Lager
        • Imported Economy Lager
    • Low Alcohol Beer
    • Non Alcoholic Beer
  • Stout

Beer

An alcoholic drink usually brewed from malt, sugar, hops and water and fermented with yeast. Some beers are made by fermenting a cereal, especially barley, and therefore not flavoured by hops. Alcohol content for beer is varied – anything up to and over 14% ABV (alcohol by volume), although 3.5% to 5% is most common. Beer is the aggregation of lager, dark beer, stout and non/low alcohol beer.

See All of Our Definitions
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This report originates from Passport, our Beer research and analysis database.

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