Over the forecast period, an improvement in the economy, resulting in an increase in consumers’ spending power, is expected to help drive strong total volume demand for beer. Beer still has low per-capita sales in Nigeria, therefore there is scope for further growth.
Having seen a decline in 2022, as consumers switched to cheaper alcoholic drinks options such as cheap spirits, economy lager is expected to return to good growth, and due to its large size will drive total volume growth of beer over the forecast period. However, the fastest growth within beer is expected to continue to be seen by flavoured/mixed lager.
In the off-trade, while food/drink/tobacco specialists still dominated distribution in 2022, retail e-commerce is expected to grow well in the forecast period. With rising urbanisation, there is a desire for convenience that can be met through this distribution channel.
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Understand the latest market trends and future growth opportunities for the Beer industry in Nigeria with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Beer industry in Nigeria, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty
An alcoholic drink usually brewed from malt, sugar, hops and water and fermented with yeast. Some beers are made by fermenting a cereal, especially barley, and therefore not flavoured by hops. Alcohol content for beer is varied – anything up to and over 14% ABV (alcohol by volume), although 3.5% to 5% is most common. Beer is the aggregation of lager, dark beer, stout and non/low alcohol beer.See All of Our Definitions
This report originates from Passport, our Beer research and analysis database.
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