Euromonitor International
- Item successfully added to cart!
  
  Your cart is empty
  
  View Cart Check Out

Country Report

Beer in

Beer in China

Aug 2020

US$990

Add to cart Pay by invoice

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PRE-COVID-19 PERFORMANCE

Premiumisation is reshaping the beer industry

Although the total sales volume of beer was stagnating in 2018 and 2019, the beer industry was recording significant current value growth in these two years, driven by the premiumisation of the beer industry. Both local and international beer manufacturers continue upgrading their product portfolios, as they all look to expand their mid-priced and premium lager product lines.

Weissbier/Weizen/Wheat beer and stout record dynamic growth

Weissbier/Weizen/Wheat beer and stout, which are relatively new products to the Chinese market, continued to record dynamic volume growth in 2019. Being different from standard lager, weissbier uses wheat as the raw material when brewing, which leads to a greater richness in aroma and head and a more refreshing feeling than standard lager, giving consumers a better sense of visual and taste enjoyment.

China Resources Beer continues to lead in beer against a backdrop of declining brewery numbers

China Resources Beer (Holdings) Co Ltd continue to lead beer in China in 2019, based on its strategy of product innovation and acquisitions. From the perspective of product innovation, China Resources launched a new premium lager called Craftmanship, which is a high-quality beer to pair with flavoured food.

2020 AND BEYOND

COVID-19 impact

On-trade volume sales of beer are expected to fall by 16% in 2020 in light of the impact of COVID-19. This compares to an expected marginal decline forecast for 2020 during research conducted in May 2019, ie before the spread of COVID-19.

Affected products within beer

With the government ordering the cancellation of social and festival gatherings, the demand for beer shifted from bars and restaurants into the home. Volume sales in the off-trade channel were less impacted than those in the on-trade channel, considering the stay-at-home orders.

Recovery and opportunities

Beer will record a strong rebound in 2021 in both volume and value terms, although sales will then be a little slower over the rest of the forecast period in value terms (at constant 2019 prices) and will slip into negative territory in volume terms. Weissbier will continue to be the most dynamic product type over the forecast period, with stout and imported premium lager also performing well.

Files are delivered directly into your account within a few minutes of purchase.

Samples

Beer Market Sample Report Beer Market Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

Samples (FAQs about samples):

Delivery: Files are delivered directly into your account within a few minutes of purchase.

Overview

Discover the latest market trends and uncover sources of future market growth for the Beer industry in China with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Beer industry in China, our research will save you time and money while empowering you to make informed, profitable decisions.

The Beer in China market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market volume shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Beer in China?
What are the major brands in China?
How has premium lager performed in the wake of the global recession, has it lost out to economy lager as consumers traded down?
What are the most popular flavours within non-alcoholic beer?
What are the market opportunities for ‘healthier’ beers like low calorie and/or low abv beers?
Has the implementation of a stricter drink driving law benefited sales of low/non-alcohol beer?
Has the recession benefited domestic lager over imported lager?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Alcoholic Drinks market research database.

Want to find out more about this report?

Request more information

Beer in China - Category analysis

HEADLINES

PRE-COVID-19 PERFORMANCE

Premiumisation is reshaping the beer industry

Weissbier/Weizen/Wheat beer and stout record dynamic growth

China Resources Beer continues to lead in beer against a backdrop of declining brewery numbers

2020 AND BEYOND

COVID-19 impact

Affected products within beer

Recovery and opportunities

CATEGORY BACKGROUND

Lager price band methodology

Summary 1 Lager by Price Band 2019
Table 1 Number of Breweries 2014-2019

CATEGORY DATA

Table 2 Sales of Beer by Category: Total Volume 2014-2019
Table 3 Sales of Beer by Category: Total Value 2014-2019
Table 4 Sales of Beer by Category: % Total Volume Growth 2014-2019
Table 5 Sales of Beer by Category: % Total Value Growth 2014-2019
Table 6 Sales of Beer by Off-trade vs On-trade: Volume 2014-2019
Table 7 Sales of Beer by Off-trade vs On-trade: Value 2014-2019
Table 8 Sales of Beer by Off-trade vs On-trade: % Volume Growth 2014-2019
Table 9 Sales of Beer by Off-trade vs On-trade: % Value Growth 2014-2019
Table 10 GBO Company Shares of Beer: % Total Volume 2015-2019
Table 11 NBO Company Shares of Beer: % Total Volume 2015-2019
Table 12 LBN Brand Shares of Beer: % Total Volume 2016-2019
Table 13 Forecast Sales of Beer by Category: Total Volume 2019-2024
Table 14 Forecast Sales of Beer by Category: Total Value 2019-2024
Table 15 Forecast Sales of Beer by Category: % Total Volume Growth 2019-2024
Table 16 Forecast Sales of Beer by Category: % Total Value Growth 2019-2024

Alcoholic Drinks in China - Industry Overview

EXECUTIVE SUMMARY

COVID-19 impact on alcoholic drinks

COVID-19 country impact

Premiumisation continues to be seen in alcoholic drinks

Alcoholic drinks players taking action to enhance competitiveness

Stronger value than volume performance for alcoholic drinks over the forecast period thanks to premiumisation

Chart 1 Alcoholic Drinks Off-Trade Volume Sales Growth Scenarios: 2017-2024
Chart 2 Alcoholic Drinks On-Trade Volume Sales Growth Scenarios: 2017-2024
Chart 3 Alcoholic Drinks Impact of Soft Drivers on Off-Trade Volume Sales: 2016-2024
Chart 4 Alcoholic Drinks Impact of Soft Drivers on On-Trade Volume Sales: 2016-2024

MARKET BACKGROUND

Legislation

Legal purchasing age and legal drinking age
Drink driving
Advertising
Smoking ban
Opening hours
On-trade establishments
Table 17 Number of On-trade Establishments by Type 2014-2019

TAXATION AND DUTY LEVIES

Summary 2 Taxation and Duty Levies on Alcoholic Drinks 2019

OPERATING ENVIRONMENT

Contraband/parallel trade

Duty free

Cross-border/private imports

KEY NEW PRODUCT LAUNCHES

Outlook

MARKET INDICATORS

Table 18 Retail Consumer Expenditure on Alcoholic Drinks 2014-2019

MARKET DATA

Table 19 Sales of Alcoholic Drinks by Category: Total Volume 2014-2019
Table 20 Sales of Alcoholic Drinks by Category: Total Value 2014-2019
Table 21 Sales of Alcoholic Drinks by Category: % Total Volume Growth 2014-2019
Table 22 Sales of Alcoholic Drinks by Category: % Total Value Growth 2014-2019
Table 23 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Volume 2019
Table 24 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Value 2019
Table 25 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Volume 2019
Table 26 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Value 2019
Table 27 GBO Company Shares of Alcoholic Drinks: % Total Volume 2015-2019
Table 28 Distribution of Alcoholic Drinks by Format: % Off-trade Value 2014-2019
Table 29 Distribution of Alcoholic Drinks by Format and by Category: % Off-trade Volume 2019
Table 30 Forecast Sales of Alcoholic Drinks by Category: Total Volume 2019-2024
Table 31 Forecast Sales of Alcoholic Drinks by Category: Total Value 2019-2024
Table 32 Forecast Sales of Alcoholic Drinks by Category: % Total Volume Growth 2019-2024
Table 33 Forecast Sales of Alcoholic Drinks by Category: % Total Value Growth 2019-2024

GLOBAL MACROECONOMIC ENVIRONMENT

GLOBAL INDUSTRY ENVIRONMENT

DISCLAIMER

DEFINITIONS

SOURCES

Summary 3 Research Sources

Alcoholic Drinks in China - Industry Overview

HEADLINES

PRE-COVID-19 PERFORMANCE

Low-alcohol nature and easy consumption boost RTDs growth

RTDs group standard comes into force

Rio strengthens its dominance with a light version; Horoyoi enters RTDs in China

2020 AND BEYOND

COVID-19 impact

Affected products within RTDs

Recovery and opportunities

CATEGORY DATA

Table 34 Sales of RTDs by Category: Total Volume 2014-2019
Table 35 Sales of RTDs by Category: Total Value 2014-2019
Table 36 Sales of RTDs by Category: % Total Volume Growth 2014-2019
Table 37 Sales of RTDs by Category: % Total Value Growth 2014-2019
Table 38 Sales of RTDs by Off-trade vs On-trade: Volume 2014-2019
Table 39 Sales of RTDs by Off-trade vs On-trade: Value 2014-2019
Table 40 Sales of RTDs by Off-trade vs On-trade: % Volume Growth 2014-2019
Table 41 Sales of RTDs by Off-trade vs On-trade: % Value Growth 2014-2019
Table 42 GBO Company Shares of RTDs: % Total Volume 2015-2019
Table 43 NBO Company Shares of RTDs: % Total Volume 2015-2019
Table 44 LBN Brand Shares of RTDs: % Total Volume 2016-2019
Table 45 Forecast Sales of RTDs by Category: Total Volume 2019-2024
Table 46 Forecast Sales of RTDs by Category: Total Value 2019-2024
Table 47 Forecast Sales of RTDs by Category: % Total Volume Growth 2019-2024
Table 48 Forecast Sales of RTDs by Category: % Total Value Growth 2019-2024

Alcoholic Drinks in China - Industry Overview

EXECUTIVE SUMMARY

COVID-19 impact on alcoholic drinks

COVID-19 country impact

Premiumisation continues to be seen in alcoholic drinks

Alcoholic drinks players taking action to enhance competitiveness

Stronger value than volume performance for alcoholic drinks over the forecast period thanks to premiumisation

Chart 5 Alcoholic Drinks Off-Trade Volume Sales Growth Scenarios: 2017-2024
Chart 6 Alcoholic Drinks On-Trade Volume Sales Growth Scenarios: 2017-2024
Chart 7 Alcoholic Drinks Impact of Soft Drivers on Off-Trade Volume Sales: 2016-2024
Chart 8 Alcoholic Drinks Impact of Soft Drivers on On-Trade Volume Sales: 2016-2024

MARKET BACKGROUND

Legislation

Legal purchasing age and legal drinking age
Drink driving
Advertising
Smoking ban
Opening hours
On-trade establishments
Table 49 Number of On-trade Establishments by Type 2014-2019

TAXATION AND DUTY LEVIES

Summary 4 Taxation and Duty Levies on Alcoholic Drinks 2019

OPERATING ENVIRONMENT

Contraband/parallel trade

Duty free

Cross-border/private imports

KEY NEW PRODUCT LAUNCHES

Outlook

MARKET INDICATORS

Table 50 Retail Consumer Expenditure on Alcoholic Drinks 2014-2019

MARKET DATA

Table 51 Sales of Alcoholic Drinks by Category: Total Volume 2014-2019
Table 52 Sales of Alcoholic Drinks by Category: Total Value 2014-2019
Table 53 Sales of Alcoholic Drinks by Category: % Total Volume Growth 2014-2019
Table 54 Sales of Alcoholic Drinks by Category: % Total Value Growth 2014-2019
Table 55 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Volume 2019
Table 56 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Value 2019
Table 57 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Volume 2019
Table 58 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Value 2019
Table 59 GBO Company Shares of Alcoholic Drinks: % Total Volume 2015-2019
Table 60 Distribution of Alcoholic Drinks by Format: % Off-trade Value 2014-2019
Table 61 Distribution of Alcoholic Drinks by Format and by Category: % Off-trade Volume 2019
Table 62 Forecast Sales of Alcoholic Drinks by Category: Total Volume 2019-2024
Table 63 Forecast Sales of Alcoholic Drinks by Category: Total Value 2019-2024
Table 64 Forecast Sales of Alcoholic Drinks by Category: % Total Volume Growth 2019-2024
Table 65 Forecast Sales of Alcoholic Drinks by Category: % Total Value Growth 2019-2024

Megatrends

Country Report

Beer in China

New Report Guarantee

Executive Summary

New Report Guarantee

PRE-COVID-19 PERFORMANCE

Premiumisation is reshaping the beer industry

Weissbier/Weizen/Wheat beer and stout record dynamic growth

China Resources Beer continues to lead in beer against a backdrop of declining brewery numbers

2020 AND BEYOND

COVID-19 impact

Affected products within beer

Recovery and opportunities

Samples

Overview

Why buy this report?

Samples (FAQs about samples):

Want to find out more about this report?

Table of Contents

Beer in China - Category analysis

HEADLINES

PRE-COVID-19 PERFORMANCE

Premiumisation is reshaping the beer industry

Weissbier/Weizen/Wheat beer and stout record dynamic growth

China Resources Beer continues to lead in beer against a backdrop of declining brewery numbers

2020 AND BEYOND

COVID-19 impact

Affected products within beer

Recovery and opportunities

CATEGORY BACKGROUND

Lager price band methodology

CATEGORY DATA

Alcoholic Drinks in China - Industry Overview

EXECUTIVE SUMMARY

COVID-19 impact on alcoholic drinks

COVID-19 country impact

Premiumisation continues to be seen in alcoholic drinks

Alcoholic drinks players taking action to enhance competitiveness

Stronger value than volume performance for alcoholic drinks over the forecast period thanks to premiumisation

MARKET BACKGROUND

Legislation

TAXATION AND DUTY LEVIES

OPERATING ENVIRONMENT

Contraband/parallel trade

Duty free

Cross-border/private imports

KEY NEW PRODUCT LAUNCHES

Outlook

MARKET INDICATORS

MARKET DATA

GLOBAL MACROECONOMIC ENVIRONMENT

GLOBAL INDUSTRY ENVIRONMENT

DISCLAIMER

DEFINITIONS

SOURCES

Alcoholic Drinks in China - Industry Overview

HEADLINES

PRE-COVID-19 PERFORMANCE

Low-alcohol nature and easy consumption boost RTDs growth

RTDs group standard comes into force

Rio strengthens its dominance with a light version; Horoyoi enters RTDs in China

2020 AND BEYOND

COVID-19 impact

Affected products within RTDs

Recovery and opportunities

CATEGORY DATA

Alcoholic Drinks in China - Industry Overview

EXECUTIVE SUMMARY

COVID-19 impact on alcoholic drinks

COVID-19 country impact

Premiumisation continues to be seen in alcoholic drinks

Alcoholic drinks players taking action to enhance competitiveness

Stronger value than volume performance for alcoholic drinks over the forecast period thanks to premiumisation

MARKET BACKGROUND

Legislation

TAXATION AND DUTY LEVIES

OPERATING ENVIRONMENT

Contraband/parallel trade

Duty free