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Country Report

Beer in

Beer in China

26 pages, Jun 2018

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Shrinking consumer base and changing demographics lead to stagnant performance

Total volume sales of beer fell in both 2016 and 2017, with 2017 being the fourth successive year of decline. This was due to a number of factors, including the dwindling population of beer drinkers and changes in consumer lifestyles such as increased consumption of alternative alcoholic drinks.

Leading brewers increase unit prices to maintain profit

Since 2015, the beer industry has struggled with overcapacity and an inability to deliver value to shareholders. The problem is likely to worsen given the declining beer volume sales in 2016 and 2017.

Weissbier/Weizen/wheat beer and stout enjoy heady growth

As total volume sales of lager continued to shrink in 2017, a range of small yet lucrative categories such as Weissbier/Weizen/wheat beer and stout blossomed. Brewed with wheat instead of barley, wheat beer offers not only a clear pale colour but also a fresher taste.

COMPETITIVE LANDSCAPE

Beer leans toward a more concentrated landscape

The five largest brewers (China Resources Holdings Co, Tsingtao Brewery Co, Beijing Yanjing Brewery Co, Harbin Brewery Group and Budweiser Wuhan International Brewing) continued to take the lion’s share of total volume sales of beer whilst increasing their share in 2017. Several factors contributed to this, including their well-established brand reputations, strong capital funding and ongoing efforts in new product development, marketing, and channel expansion.

Off-trade volume performance outstrips the on-trade

On-trade channels, such as outdoor barbecues (shao kao) and hawker stalls (dapaidong) are important distribution channels for beer manufacturers in China. Given the air pollution caused by cooking emissions and potential threats to social stability, governments in many provinces and cities implemented a ban on barbecues in outdoor spaces, which had negative effects on on-trade beer consumption.

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Beer Market Sample Report Beer Market Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Beer industry in China with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Beer industry in China, our research will save you time and money while empowering you to make informed, profitable decisions.

The Beer in China market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market volume shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Beer in China?
What are the major brands in China?
How has premium lager performed in the wake of the global recession, has it lost out to economy lager as consumers traded down?
What are the most popular flavours within non-alcoholic beer?
What are the market opportunities for ‘healthier’ beers like low calorie and/or low abv beers?
Has the implementation of a stricter drink driving law benefited sales of low/non-alcohol beer?
Has the recession benefited domestic lager over imported lager?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Alcoholic Drinks market research database.

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Beer in China - Category analysis

HEADLINES

PROSPECTS

Shrinking consumer base and changing demographics lead to stagnant performance

Leading brewers increase unit prices to maintain profit

Weissbier/Weizen/wheat beer and stout enjoy heady growth

COMPETITIVE LANDSCAPE

Beer leans toward a more concentrated landscape

Off-trade volume performance outstrips the on-trade

CATEGORY BACKGROUND

Lager price band methodology

Summary 1 Lager by Price Band 2017
Table 1 Number of Breweries 2012-2017

CATEGORY DATA

Table 2 Sales of Beer by Category: Total Volume 2012-2017
Table 3 Sales of Beer by Category: Total Value 2012-2017
Table 4 Sales of Beer by Category: % Total Volume Growth 2012-2017
Table 5 Sales of Beer by Category: % Total Value Growth 2012-2017
Table 6 Sales of Beer by Off-trade vs On-trade: Volume 2012-2017
Table 7 Sales of Beer by Off-trade vs On-trade: Value 2012-2017
Table 8 Sales of Beer by Off-trade vs On-trade: % Volume Growth 2012-2017
Table 9 Sales of Beer by Off-trade vs On-trade: % Value Growth 2012-2017
Table 10 GBO Company Shares of Beer: % Total Volume 2013-2017
Table 11 NBO Company Shares of Beer: % Total Volume 2013-2017
Table 12 LBN Brand Shares of Beer: % Total Volume 2014-2017
Table 13 Forecast Sales of Beer by Category: Total Volume 2017-2022
Table 14 Forecast Sales of Beer by Category: Total Value 2017-2022
Table 15 Forecast Sales of Beer by Category: % Total Volume Growth 2017-2022
Table 16 Forecast Sales of Beer by Category: % Total Value Growth 2017-2022

Alcoholic Drinks in China - Industry Overview

EXECUTIVE SUMMARY

Signs of recovery

Off-trade unit prices continue to rise

Market concentration continues to intensify

Off-trade volume growth surpasses that of on-trade channels

Stagnant outlook for alcoholic drinks over the forecast period

MARKET BACKGROUND

Legislation

Legal purchasing age and legal drinking age
Drink driving
Advertising
Smoking ban
Opening hours
On-trade establishments
Table 17 Number of On-trade Establishments by Type 2012-2017

TAXATION AND DUTY LEVIES

Summary 2 Taxation and Duty Levies on Alcoholic Drinks 2017

OPERATING ENVIRONMENT

Contraband/parallel trade

Duty free

Cross-border/private imports

KEY NEW PRODUCT LAUNCHES

Outlook

Summary 3 Key New Product Developments 2017

MARKET INDICATORS

Table 18 Retail Consumer Expenditure on Alcoholic Drinks 2012-2017

MARKET DATA

Table 19 Sales of Alcoholic Drinks by Category: Total Volume 2012-2017
Table 20 Sales of Alcoholic Drinks by Category: Total Value 2012-2017
Table 21 Sales of Alcoholic Drinks by Category: % Total Volume Growth 2012-2017
Table 22 Sales of Alcoholic Drinks by Category: % Total Value Growth 2012-2017
Table 23 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Volume 2017
Table 24 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Value 2017
Table 25 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Volume 2017
Table 26 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Value 2017
Table 27 GBO Company Shares of Alcoholic Drinks: % Total Volume 2013-2017
Table 28 Distribution of Alcoholic Drinks by Format: % Off-trade Value 2012-2017
Table 29 Distribution of Alcoholic Drinks by Format and Category: % Off-trade Volume 2017
Table 30 Forecast Sales of Alcoholic Drinks by Category: Total Volume 2017-2022
Table 31 Forecast Sales of Alcoholic Drinks by Category: Total Value 2017-2022
Table 32 Forecast Sales of Alcoholic Drinks by Category: % Total Volume Growth 2017-2022
Table 33 Forecast Sales of Alcoholic Drinks by Category: % Total Value Growth 2017-2022

Megatrends

Country Report

Beer in China

New Report Guarantee

Executive Summary

New Report Guarantee

PROSPECTS

Shrinking consumer base and changing demographics lead to stagnant performance

Leading brewers increase unit prices to maintain profit

Weissbier/Weizen/wheat beer and stout enjoy heady growth

COMPETITIVE LANDSCAPE

Beer leans toward a more concentrated landscape

Off-trade volume performance outstrips the on-trade

Samples

Overview

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Table of Contents

Beer in China - Category analysis

HEADLINES

PROSPECTS

Shrinking consumer base and changing demographics lead to stagnant performance

Leading brewers increase unit prices to maintain profit

Weissbier/Weizen/wheat beer and stout enjoy heady growth

COMPETITIVE LANDSCAPE

Beer leans toward a more concentrated landscape

Off-trade volume performance outstrips the on-trade

CATEGORY BACKGROUND

Lager price band methodology

CATEGORY DATA

Alcoholic Drinks in China - Industry Overview

EXECUTIVE SUMMARY

Signs of recovery

Off-trade unit prices continue to rise

Market concentration continues to intensify

Off-trade volume growth surpasses that of on-trade channels

Stagnant outlook for alcoholic drinks over the forecast period

MARKET BACKGROUND

Legislation

TAXATION AND DUTY LEVIES

OPERATING ENVIRONMENT

Contraband/parallel trade

Duty free

Cross-border/private imports

KEY NEW PRODUCT LAUNCHES

Outlook

MARKET INDICATORS

MARKET DATA

DEFINITIONS

SOURCES

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