The number of international tourists is predicted to gradually return to pre-pandemic levels which should provide a big boost to beer sales over the forecast period. Beer is one of the most popular alcoholic drinks for tourists as it is cheaper than spirits and wine and is also often more readily available.
It is unlikely that the dominance of Carlsberg Brewery Malaysia Bhd and Heineken Malaysia Bhd will be seriously challenged over the forecast period. Nonetheless, both players are predicted to focus on expanding their lines of non/low alcohol beer through new brand introductions in order to offer more variety and to target more health conscious consumers.
Carlsberg Brewery Malaysia Bhd and Heineken Malaysia Bhd are anticipated to continue investing in ongoing marketing campaigns, especially for their widely popular Carlsberg and Tiger brands. They will likely look to engage frequently with consumers to retain brand loyalty and encourage more sales, as well as to attract new consumers, especially younger drinks (of a legal age).
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Understand the latest market trends and future growth opportunities for the Beer industry in Malaysia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Beer industry in Malaysia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty
An alcoholic drink usually brewed from malt, sugar, hops and water and fermented with yeast. Some beers are made by fermenting a cereal, especially barley, and therefore not flavoured by hops. Alcohol content for beer is varied – anything up to and over 14% ABV (alcohol by volume), although 3.5% to 5% is most common. Beer is the aggregation of lager, dark beer, stout and non/low alcohol beer.See All of Our Definitions
This report originates from Passport, our Beer research and analysis database.
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