The presence of Barbarian (AB InBev), which dominates craft beer, acts as a higher barrier to growth for local, small craft breweries, which have seen their profit margins reduced. This makes the craft landscape unsustainable for these smaller players to compete on price.
In a post-pandemic era, the resurgence of the on-trade channel presents a great opportunity for beer companies to allocate more resources to promote this channel. This will lead to significant growth in the single-serve format, especially in draft beer, which will lead to lower expenses in the medium and long term in terms of packaging and storage costs.
Due to the outbreak of COVID-19, delivery distribution experienced exponential growth, with the closure of non-essential stores and reduced hours for restaurants boosting demand for deliveries. In response, many companies maximised their sales by adding delivery systems as part of their business strategy.
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Understand the latest market trends and future growth opportunities for the Beer industry in Peru with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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An alcoholic drink usually brewed from malt, sugar, hops and water and fermented with yeast. Some beers are made by fermenting a cereal, especially barley, and therefore not flavoured by hops. Alcohol content for beer is varied – anything up to and over 14% ABV (alcohol by volume), although 3.5% to 5% is most common. Beer is the aggregation of lager, dark beer, stout and non/low alcohol beer.See All of Our Definitions
This report originates from Passport, our Beer research and analysis database.
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