In 2021, beer witnessed a slight recovery in volume sales after a sharp decline in both the on-trade and off-trade in 2020. Peru’s ongoing restrictions and curfews hampered recovery and limited consumption, however, even before the pandemic, beer volumes had been under pressure.
Beer brands such as Stella Artois and Heineken have launched smaller beer formats in 250ml and 269ml sizes, as opposed to the standard sizes of 330ml and 350ml. Smaller formats have already been embraced by brands such as Peruvian Cusqueña and Barbarian, as well as Corona, whose 210ml Coronita version is one of the most popular in the beer category.
Unión de Cervecerías Peruanas Backus y Johnston continued to dominate the beer landscape in Peru in 2021 with a near monopoly. Owned by Anheuser-Busch InBev NV, one of the company's challenges in the review period was accommodating the increase in tax which, in turn, boosted beer prices, affecting in particular mid-priced and premium domestic beers such as Cristal, Pilsen and Cusqueña.
Economy lager has emerged as a new beer category since the pandemic as price sensitive consumers sought out cheaper options for home consumption. Although growing from a low base, economy lagers are expected to grow dramatically over the forecast period aided by rising inflation and new product development.
Craft beers will continue to expand in retail outlets over the forecast period bringing different brands to consumers. Craft beers have already made strong progress through wider distribution in modern grocery outlets such as supermarkets and convenience stores.
E-commerce has helped producers and distributors replace some of the lost volume sales from the on-trade, which was left crippled by the pandemic. Leading beer brands, industrial and craft producers, as well as importers and distributors have developed their own virtual stores and started selling through mobile delivery applications such as Rappi and PedidosYa.
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Understand the latest market trends and future growth opportunities for the Beer industry in Peru with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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Beer
An alcoholic drink usually brewed from malt, sugar, hops and water and fermented with yeast. Some beers are made by fermenting a cereal, especially barley, and therefore not flavoured by hops. Alcohol content for beer is varied – anything up to and over 14% ABV (alcohol by volume), although 3.5% to 5% is most common. Beer is the aggregation of lager, dark beer, stout and non/low alcohol beer.
See All of Our DefinitionsThis report originates from Passport, our Beer research and analysis database.
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