With society opening up again in 2021, and people socialising more, volume sales of beer increased. While growth was lower through retail channels than the previous year, it was still positive.
Local player Cervecería Centroamericana remained by far the leading beer producer in Guatemala, with the company having been operating in the country since 1886 and celebrating its 125th anniversary in 2021. The company offers a wide product portfolio of different beers to target different tastes and price levels.
While the demand for craft beers before the pandemic was mostly led by a niche hipster movement, craft beer is becoming more popular. While craft beer is mainly sold through the off-trade channel, there are now increased value sales through e-commerce channels as well, as the players have looked to benefit from the accelerated shift to e-commerce brought on by COVID-9 restrictions.
Beer will continue to be Guatemala’s most popular alcoholic drink by far and will register healthy volume growth over the forecast period, supported by an increasing population. Craft beer will also gain value share and there will be numerous launches of different flavour combinations over the forecast period.
Low calorie beer is a recent entry on the beer landscape. Guatemala’s largest alcohol player, Cervecería Centroamericana, launched an ultra-light beer in 2021.
Globally, there is a growing preference among the younger generation for lower alcoholic drinks, including beer, and this is also expected to influence product development in Guatemala over the forecast period. There is a move towards easy-drinking beers that deliver on flavour without overloading on alcohol, where ingredients with added-value benefits are often promoted.
Delivery:
Files are delivered directly into your account soon after payment is received and any tax is certification is verified (where applicable).
This report comes in PDF with additional info in Excel included.
Understand the latest market trends and future growth opportunities for the Beer industry in Guatemala with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Beer industry in Guatemala, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty
Beer
An alcoholic drink usually brewed from malt, sugar, hops and water and fermented with yeast. Some beers are made by fermenting a cereal, especially barley, and therefore not flavoured by hops. Alcohol content for beer is varied – anything up to and over 14% ABV (alcohol by volume), although 3.5% to 5% is most common. Beer is the aggregation of lager, dark beer, stout and non/low alcohol beer.
See All of Our DefinitionsThis report originates from Passport, our Beer research and analysis database.
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extraction Free!