With Chile being one of the countries with the highest vaccination rates, the reopening of society during 2021 continued, despite intermittent quarantines that were still in effect depending on the number of reported cases of COVID-19. This scenario turned into a catalyst for multiple consumption occasions for beer that resulted in on-trade receiving a boost to sales due to the reopening of horeca establishments each time quarantines were eased due to pent-up demand.
In addition to beer recording a positive performance in 2021, due to cash injections and the activation of the local economy, Chileans were able to upgrade their consumption to more premium segments, increasing volume and value for mid-priced and premium lager. Greater access to funds was also a strong driver of smaller segments such as craft beer, enabling curious Chileans to try new flavours and types of beer, at a time when consumption occasions were becoming increasingly diversified, with some remaining in the home.
Global brand owner Anheuser-Busch InBev NV (locally represented by Cervecería Chile SA) continues to work towards its goal of gaining ground from dominant player Cía Cervecerías Unidas SA. To accomplish this, the player inaugurated the third stage of its local production plant, with a new fourth stage already approved, which will bring its production capacity total to four million hectolitres annually, increasing from one million hectolitres.
As beer consumption has been consistently growing over the years in Chile, the explosive growth witnessed in 2020 and 2021 will support further demand. However, 2022 is expected to see a marginal drop in volume sales as consumers adjust to economic constraints linked to high inflation rates, and the reduction of unemployment social aid as Chileans return to work.
2021 was proof that in a year of crisis, growth was still possible. Players should attempt to leverage the experience to maintain and drive consumption occasions, in addition to channel migration in their favour.
2021 was a challenging year for both large and small companies as they faced supply issues, which are still materialising in 2022. These challenges have forced players to adapt quickly to leverage the high demand that beer has experienced at the same time.
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An alcoholic drink usually brewed from malt, sugar, hops and water and fermented with yeast. Some beers are made by fermenting a cereal, especially barley, and therefore not flavoured by hops. Alcohol content for beer is varied – anything up to and over 14% ABV (alcohol by volume), although 3.5% to 5% is most common. Beer is the aggregation of lager, dark beer, stout and non/low alcohol beer.See All of Our Definitions
This report originates from Passport, our Beer research and analysis database.
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