Premiumisation was one of the main trends observed during the pandemic. As Chileans saw their incomes boosted by liquidity incentives provided by the government, they substantially increased their spending on premium products, favouring some domestic premium brands, such as Kunstmann and Kross.
After an unusually negative performance in 2021, driven by greater demand for alcoholic drinks among Chileans during home seclusion, non-alcoholic beer returned to impressive growth rates in 2022, with the category set to continue on its positive trajectory over for the forecast period. Non-alcoholic beer is becoming increasingly relevant in Chile with local consumers attracted to this option more than other non-alcoholic drinks because of the similar flavour to standard lager.
Darker beer varieties, such as ale and stout, are recognised for their strong flavour. Despite overall low penetration in Chile, they have earned their place in the local market based on a wider beer culture which has developed during the past decade, and has seen millennials and Generation X experimenting with these types of beer.
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Understand the latest market trends and future growth opportunities for the Beer industry in Chile with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Beer industry in Chile, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty
An alcoholic drink usually brewed from malt, sugar, hops and water and fermented with yeast. Some beers are made by fermenting a cereal, especially barley, and therefore not flavoured by hops. Alcohol content for beer is varied – anything up to and over 14% ABV (alcohol by volume), although 3.5% to 5% is most common. Beer is the aggregation of lager, dark beer, stout and non/low alcohol beer.See All of Our Definitions
This report originates from Passport, our Beer research and analysis database.
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