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Country Report

Beer in

Beer in Sweden

May 2021

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

2020 IMPACT

Despite upturn in demand for a number of different beer types through off-trade, sales are unable to offset weak performance of on-trade during pandemic

Total volume sales of beer experienced decline in 2020 as a result of the pandemic. While horeca outlets were allowed to remain open in Sweden, they had to implement strict social distancing measures to prevent crowded areas in the premises and to keep to table service only in the case of dining.

Independent breweries, significantly impacted by loss of on-trade sales attempt to expand distribution

A high number of breweries in Sweden are independently owned and many rely on the on-trade channel, with some local beer producers claiming that up to 70% of their sales are via bars, festivals, and public events. When concerts and public events were stopped as a result of the pandemic and bars were forced to observe social distancing measures, small breweries reviewed their strategies and product portfolios in an attempt to survive the hostile environment.

Spendrups Bryggeri strengthens leadership in consolidated competitive landscape

The competitive landscape of beer in Sweden is fairly consolidated amongst the leading players, with Swedish family-owned Spendrups Bryggeri AB retaining its leadership in 2020 and gaining further total volume share from its closest rival Carlsberg Sverige AB. Spendrups Bryggeri continued to increase its sales through Systembolaget while recording a marginal decline in total volume sales due to its strength in the on-trade channel, with the latter experiencing significant drops in demand during the pandemic.

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Beer Market Sample Report Beer Market Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Beer industry in Sweden with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Beer industry in Sweden, our research will save you time and money while empowering you to make informed, profitable decisions.

The Beer in Sweden market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market volume shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Beer in Sweden?
What are the major brands in Sweden?
How has premium lager performed in the wake of the global recession, has it lost out to economy lager as consumers traded down?
What are the most popular flavours within non-alcoholic beer?
What are the market opportunities for ‘healthier’ beers like low calorie and/or low abv beers?
Has the implementation of a stricter drink driving law benefited sales of low/non-alcohol beer?
Has the recession benefited domestic lager over imported lager?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Alcoholic Drinks market research database.

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Beer in Sweden - Category analysis

KEY DATA FINDINGS

2020 IMPACT

Despite upturn in demand for a number of different beer types through off-trade, sales are unable to offset weak performance of on-trade during pandemic

Independent breweries, significantly impacted by loss of on-trade sales attempt to expand distribution

Spendrups Bryggeri strengthens leadership in consolidated competitive landscape

RECOVERY AND OPPORTUNITIES

Despite ongoing restrictions in early 2021, on-trade sales of beer set to strongly bounce back

Strengthening consumer confidence will boost interest in craft beers and more expensive niche areas

Health-conscious consumers set to return to non alcoholic beer

CATEGORY BACKGROUND

Lager price band methodology

Summary 1 Lager by Price Band 2020
Table 1 Number of Breweries 2015-2020

CATEGORY DATA

Table 2 Sales of Beer by Category: Total Volume 2015-2020
Table 3 Sales of Beer by Category: Total Value 2015-2020
Table 4 Sales of Beer by Category: % Total Volume Growth 2015-2020
Table 5 Sales of Beer by Category: % Total Value Growth 2015-2020
Table 6 Sales of Beer by Off-trade vs On-trade: Volume 2015-2020
Table 7 Sales of Beer by Off-trade vs On-trade: Value 2015-2020
Table 8 Sales of Beer by Off-trade vs On-trade: % Volume Growth 2015-2020
Table 9 Sales of Beer by Off-trade vs On-trade: % Value Growth 2015-2020
Table 10 Sales of Beer by Craft vs Standard 2015-2020
Table 11 GBO Company Shares of Beer: % Total Volume 2016-2020
Table 12 NBO Company Shares of Beer: % Total Volume 2016-2020
Table 13 LBN Brand Shares of Beer: % Total Volume 2017-2020
Table 14 Forecast Sales of Beer by Category: Total Volume 2020-2025
Table 15 Forecast Sales of Beer by Category: Total Value 2020-2025
Table 16 Forecast Sales of Beer by Category: % Total Volume Growth 2020-2025
Table 17 Forecast Sales of Beer by Category: % Total Value Growth 2020-2025

Alcoholic Drinks in Sweden - Industry Overview

EXECUTIVE SUMMARY

COVID-19 impact on alcoholic drinks

COVID-19 country impact

Company response

Retailing shift

On-trade vs off-trade split

What next for alcoholic drinks?

Chart 1 Alcoholic Drinks Off-Trade Volume Sales Growth Scenarios: 2018-2025
Chart 2 Alcoholic Drinks On-Trade Volume Sales Growth Scenarios: 2018-2025
Chart 3 Alcoholic Drinks Impact of Soft Drivers on Off-Trade Volume Sales: 2018-2025
Chart 4 Alcoholic Drinks Impact of Soft Drivers on On-Trade Volume Sales: 2018-2025

MARKET BACKGROUND

Legislation

Legal purchasing age and legal drinking age
Drink driving
Advertising
Smoking ban
Opening hours
On-trade establishments
Table 18 Number of On-trade Establishments by Type 2015-2020

TAXATION AND DUTY LEVIES

Summary 2 Taxation and Duty Levies on Alcoholic Drinks 2020

OPERATING ENVIRONMENT

Contraband/parallel trade

Duty free

Cross-border/private imports

KEY NEW PRODUCT LAUNCHES

Outlook

MARKET INDICATORS

Table 19 Retail Consumer Expenditure on Alcoholic Drinks 2015-2020

MARKET DATA

Table 20 Sales of Alcoholic Drinks by Category: Total Volume 2015-2020
Table 21 Sales of Alcoholic Drinks by Category: Total Value 2015-2020
Table 22 Sales of Alcoholic Drinks by Category: % Total Volume Growth 2015-2020
Table 23 Sales of Alcoholic Drinks by Category: % Total Value Growth 2015-2020
Table 24 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Volume 2020
Table 25 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Value 2020
Table 26 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Volume 2020
Table 27 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Value 2020
Table 28 GBO Company Shares of Alcoholic Drinks: % Total Volume 2016-2020
Table 29 Distribution of Alcoholic Drinks by Format: % Off-trade Value 2015-2020
Table 30 Distribution of Alcoholic Drinks by Format and by Category: % Off-trade Volume 2020
Table 31 Forecast Sales of Alcoholic Drinks by Category: Total Volume 2020-2025
Table 32 Forecast Sales of Alcoholic Drinks by Category: Total Value 2020-2025
Table 33 Forecast Sales of Alcoholic Drinks by Category: % Total Volume Growth 2020-2025
Table 34 Forecast Sales of Alcoholic Drinks by Category: % Total Value Growth 2020-2025

Megatrends

Country Report

Beer in Sweden

New Report Guarantee

Executive Summary

New Report Guarantee

2020 IMPACT

Despite upturn in demand for a number of different beer types through off-trade, sales are unable to offset weak performance of on-trade during pandemic

Independent breweries, significantly impacted by loss of on-trade sales attempt to expand distribution

Spendrups Bryggeri strengthens leadership in consolidated competitive landscape

Samples

Overview

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Table of Contents

Beer in Sweden - Category analysis

KEY DATA FINDINGS

2020 IMPACT

Despite upturn in demand for a number of different beer types through off-trade, sales are unable to offset weak performance of on-trade during pandemic

Independent breweries, significantly impacted by loss of on-trade sales attempt to expand distribution

Spendrups Bryggeri strengthens leadership in consolidated competitive landscape

RECOVERY AND OPPORTUNITIES

Despite ongoing restrictions in early 2021, on-trade sales of beer set to strongly bounce back

Strengthening consumer confidence will boost interest in craft beers and more expensive niche areas

Health-conscious consumers set to return to non alcoholic beer

CATEGORY BACKGROUND

Lager price band methodology

CATEGORY DATA

Alcoholic Drinks in Sweden - Industry Overview

EXECUTIVE SUMMARY

COVID-19 impact on alcoholic drinks

COVID-19 country impact

Company response

Retailing shift

On-trade vs off-trade split

What next for alcoholic drinks?

MARKET BACKGROUND

Legislation

TAXATION AND DUTY LEVIES

OPERATING ENVIRONMENT

Contraband/parallel trade

Duty free

Cross-border/private imports

KEY NEW PRODUCT LAUNCHES

Outlook

MARKET INDICATORS

MARKET DATA

DISCLAIMER

SOURCES

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