On-trade sales of beer should continue to recover over the forecast period, although volumes are not expected to return to return to pre-pandemic levels until 2026. Despite the ending of COVID-19 related restrictions, growth will continue to be impacted by inflationary pressures, exacerbated by the ongoing war in Ukraine, which will place a squeeze on household budgets.
The burgeoning health and wellness trend, combined with shifting attitudes towards alcohol consumption among young consumers, will continue to drive demand for non-alcoholic and low alcohol variants of beer in both on-trade and off-trade channels over the forecast period. The relatively low retail price of such products, due to the absence of excise duties, will also appeal to consumers, who will likely remain price-sensitive heading into the forecast period, due to the aforementioned threat of inflation.
During the forecast period, there will likely also be a growing focus on environmentally-friendly practices, with players likely to place greater efforts into introducing more sustainable packaging, as well as deploying more sustainable production practices, such as using renewable energy sources. There will also be a growing focus on beer which is seen to be purer and which uses local, organic and natural ingredients.
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Understand the latest market trends and future growth opportunities for the Beer industry in Sweden with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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An alcoholic drink usually brewed from malt, sugar, hops and water and fermented with yeast. Some beers are made by fermenting a cereal, especially barley, and therefore not flavoured by hops. Alcohol content for beer is varied – anything up to and over 14% ABV (alcohol by volume), although 3.5% to 5% is most common. Beer is the aggregation of lager, dark beer, stout and non/low alcohol beer.See All of Our Definitions
This report originates from Passport, our Beer research and analysis database.
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