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Country Report

Beer in

Beer in Sweden

27 pages, Jun 2018

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Beer witnessing a clear premiumisation trend

Sweden’s economy performed well in 2016 and 2017, enabling consumers to try more expensive, local and specialised products. Average unit price increased due to growing sales of ale, mainly IPAs (Indian Pale Ale) and domestic premium lager.

Volume growth of organic beer expected to slow

As part of the premiumisation, health and wellness and growing social responsibility trends, sales of organic foods and beverages remained strong in Sweden. Systembolaget, the retail monopoly for alcoholic beverages, reported a dramatic increase in sales of organic beer with an ABV of over 3.

Non alcoholic beer remains the best performing category

An increasing number of Swedes are paying greater attention to what they eat and drink, with many opting for less harmful products, such as non alcoholic beer. This greater focus on health has been recognised by manufacturers, which are increasingly focusing on marketing non alcoholic beers.

COMPETITIVE LANDSCAPE

Carlsberg remains the leading player

Carlsberg remained the leading player in beer in 2017, largely thanks to its longstanding presence in Sweden and the fact that it is considered a regional brewer, with its headquarters being in Copenhagen. The company’s strong position can also be attributed to heavy investment in marketing and new product development as well as strong distribution.

Number of micro-breweries increases despite challenges in a heavily regulated market

As interest in craft and speciality beers has surged, so has the number of microbreweries in Sweden. According to the Swedish Beer Consumers Association, there were only 32 breweries, mostly with their own premises, in 2009, while this number surged to 188 in 2017.

Category dominated by local and regional players

Beer in Sweden continued to be dominated by local and regional players in 2017, led by the Danish brewer Carlsberg. It was followed by five Swedish breweries or importers, namely Spendrups Bryggeri, Åbro Bryggeri, Kopparbergs Bryggeri, Galatea Spirits and Krönleins Bryggeri.

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Samples

Beer Market Sample Report Beer Market Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Beer industry in Sweden with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Beer industry in Sweden, our research will save you time and money while empowering you to make informed, profitable decisions.

The Beer in Sweden market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market volume shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Beer in Sweden?
What are the major brands in Sweden?
How has premium lager performed in the wake of the global recession, has it lost out to economy lager as consumers traded down?
What are the most popular flavours within non-alcoholic beer?
What are the market opportunities for ‘healthier’ beers like low calorie and/or low abv beers?
Has the implementation of a stricter drink driving law benefited sales of low/non-alcohol beer?
Has the recession benefited domestic lager over imported lager?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Alcoholic Drinks market research database.

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Beer in Sweden - Category analysis

HEADLINES

PROSPECTS

Beer witnessing a clear premiumisation trend

Volume growth of organic beer expected to slow

Non alcoholic beer remains the best performing category

COMPETITIVE LANDSCAPE

Carlsberg remains the leading player

Number of micro-breweries increases despite challenges in a heavily regulated market

Category dominated by local and regional players

CATEGORY BACKGROUND

Lager price band methodology

Summary 1 Lager by Price Band 2017
Summary 2 Number of Breweries 2009-2017

CATEGORY DATA

Table 1 Sales of Beer by Category: Total Volume 2012-2017
Table 2 Sales of Beer by Category: Total Value 2012-2017
Table 3 Sales of Beer by Category: % Total Volume Growth 2012-2017
Table 4 Sales of Beer by Category: % Total Value Growth 2012-2017
Table 5 Sales of Beer by Off-trade vs On-trade: Volume 2012-2017
Table 6 Sales of Beer by Off-trade vs On-trade: Value 2012-2017
Table 7 Sales of Beer by Off-trade vs On-trade: % Volume Growth 2012-2017
Table 8 Sales of Beer by Off-trade vs On-trade: % Value Growth 2012-2017
Table 9 GBO Company Shares of Beer: % Total Volume 2013-2017
Table 10 NBO Company Shares of Beer: % Total Volume 2013-2017
Table 11 LBN Brand Shares of Beer: % Total Volume 2014-2017
Table 12 Forecast Sales of Beer by Category: Total Volume 2017-2022
Table 13 Forecast Sales of Beer by Category: Total Value 2017-2022
Table 14 Forecast Sales of Beer by Category: % Total Volume Growth 2017-2022
Table 15 Forecast Sales of Beer by Category: % Total Value Growth 2017-2022

Alcoholic Drinks in Sweden - Industry Overview

EXECUTIVE SUMMARY

Speciality products and drinks with a lower alcohol content drive sales

Per capita consumption continues to fall while consumers also switch to organic variants

Carlsberg and Spendrups Bryggeri remain the market leaders but the number of micro-breweries and distilleries continues to rise

Systembolaget remains in control of the off-trade channel

Composition of Sweden’s population and economic outlook to shape future sales

MARKET BACKGROUND

Legislation

Legal purchasing age and legal drinking age
Drink driving
Advertising
Smoking ban
Opening hours
On-trade establishments
Table 16 Number of On-trade Establishments by Type 2012-2017

TAXATION AND DUTY LEVIES

Table 17 Taxation and Duty Levies on Alcoholic Drinks 2017

OPERATING ENVIRONMENT

Contraband/parallel trade

Duty free

Cross-border/private imports

New Product Developments

Summary 3 Key New Product Developments 2016-2017

MARKET INDICATORS

Table 18 Retail Consumer Expenditure on Alcoholic Drinks 2012-2017

MARKET DATA

Table 19 Sales of Alcoholic Drinks by Category: Total Volume 2012-2017
Table 20 Sales of Alcoholic Drinks by Category: Total Value 2012-2017
Table 21 Sales of Alcoholic Drinks by Category: % Total Volume Growth 2012-2017
Table 22 Sales of Alcoholic Drinks by Category: % Total Value Growth 2012-2017
Table 23 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Volume 2017
Table 24 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Value 2017
Table 25 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Volume 2017
Table 26 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Value 2017
Table 27 GBO Company Shares of Alcoholic Drinks: % Total Volume 2013-2017
Table 28 Distribution of Alcoholic Drinks by Format: % Off-trade Value 2012-2017
Table 29 Distribution of Alcoholic Drinks by Format and Category: % Off-trade Volume 2017
Table 30 Forecast Sales of Alcoholic Drinks by Category: Total Volume 2017-2022
Table 31 Forecast Sales of Alcoholic Drinks by Category: Total Value 2017-2022
Table 32 Forecast Sales of Alcoholic Drinks by Category: % Total Volume Growth 2017-2022
Table 33 Forecast Sales of Alcoholic Drinks by Category: % Total Value Growth 2017-2022

Megatrends

Country Report

Beer in Sweden

New Report Guarantee

Executive Summary

New Report Guarantee

PROSPECTS

Beer witnessing a clear premiumisation trend

Volume growth of organic beer expected to slow

Non alcoholic beer remains the best performing category

COMPETITIVE LANDSCAPE

Carlsberg remains the leading player

Number of micro-breweries increases despite challenges in a heavily regulated market

Category dominated by local and regional players

Samples

Overview

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Samples (FAQs about samples):

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Table of Contents

Beer in Sweden - Category analysis

HEADLINES

PROSPECTS

Beer witnessing a clear premiumisation trend

Volume growth of organic beer expected to slow

Non alcoholic beer remains the best performing category

COMPETITIVE LANDSCAPE

Carlsberg remains the leading player

Number of micro-breweries increases despite challenges in a heavily regulated market

Category dominated by local and regional players

CATEGORY BACKGROUND

Lager price band methodology

CATEGORY DATA

Alcoholic Drinks in Sweden - Industry Overview

EXECUTIVE SUMMARY

Speciality products and drinks with a lower alcohol content drive sales

Per capita consumption continues to fall while consumers also switch to organic variants

Carlsberg and Spendrups Bryggeri remain the market leaders but the number of micro-breweries and distilleries continues to rise

Systembolaget remains in control of the off-trade channel

Composition of Sweden’s population and economic outlook to shape future sales

MARKET BACKGROUND

Legislation

TAXATION AND DUTY LEVIES

OPERATING ENVIRONMENT

Contraband/parallel trade

Duty free

Cross-border/private imports

New Product Developments

MARKET INDICATORS

MARKET DATA

DEFINITIONS

SOURCES

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