Beer registered a decline in volume sales for the second year running. This was mainly due to increased smuggling activity, mainly from Argentina and Brazil.
Cervecería Boliviana Nacional, which is owned by Anheuser-Busch InBev, continued to dominate beer in total volume terms in 2021. It is especially strong in domestic mid-priced lager and domestic premium lager, offering the Paceña and Huari brands, respectively.
With the economic situation still uncertain in 2021 and many people having lost jobs during the pandemic, there was increased price sensitivity, which led many consumers to trade down to economy-priced brands from medium-priced. However, premium beers were not as affected by the economic uncertainty, as higher-income consumers in general survived the pandemic unscathed, with little economic consequences, and were not price sensitive.
Beer will register limited volume growth in what is a mature alcoholic drink that has little room for further growth. While beer will continue to be the most popular alcoholic drink, other alcoholic drinks will register higher growth, as Bolivian consumers become more adventurous.
The pandemic accelerated the shift to the online space and this healthy growth continued into 2021 and will continue to gain value share over the forecast period. Many players are partnering with online delivery platforms such as PedidosYa in order to get product efficiently to consumers.
In general, new product launches will focus on economy brands, as smuggling and also the possibility of rising inflation, due to factors such as continuing global supply constraints, will lead to increased price sensitivity. However, there will still be space for premium beers and beer festivals and other innovative promotional activities will encourage value sales.
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An alcoholic drink usually brewed from malt, sugar, hops and water and fermented with yeast. Some beers are made by fermenting a cereal, especially barley, and therefore not flavoured by hops. Alcohol content for beer is varied – anything up to and over 14% ABV (alcohol by volume), although 3.5% to 5% is most common. Beer is the aggregation of lager, dark beer, stout and non/low alcohol beer.See All of Our Definitions
This report originates from Passport, our Beer research and analysis database.
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