In 2021, voluntary home confinements continued as COVID-19 remained a significant threat to health. There were intermittent restrictions on foodservice channels (in terms of capacity and operation schedules) and students continued studying from home for most of the year.
Premium beers saw dynamic volume growth in 2021 as consumers shifted from mid-priced brands to more novel alternatives as they looked for new experiences after having been confined to their homes for so long. The premium segment was a notable beneficiary of the easing of restrictions on the operations of on-trade channels, which were a key driver of the growth of premium lager in the years before the outbreak of COVID-19.
The world’s largest brewer, AB InBev, continued to dominate the Mexican beer market in 2021 through its Modelo subsidiary. The company is expanding its presence in the market through FEMSA’s chain of convenience stores, OXXO.
In 2021, companies observed shortages in the supply of several key raw materials, including glass and cardboard for packaging. Although this had not affected the availability of products at the time of writing, it may become a more serious challenge during the forecast period if the shortages continue.
The US company, Constellation Brands, has announced plans to build a major brewery in the southern state of Veracruz. The news came after the Mexican Government controversially cancelled the construction of the company’s plant in the northern state of Mexicali.
As vaccination efforts continue, and people start going back to their out of home activities, the time spent at home is expected to continue to decrease. This will have a positive effect on sales of beer through the foodservice channel, but it is likely to adversely affect sales through retail.
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Understand the latest market trends and future growth opportunities for the Beer industry in Mexico with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Beer industry in Mexico, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty
An alcoholic drink usually brewed from malt, sugar, hops and water and fermented with yeast. Some beers are made by fermenting a cereal, especially barley, and therefore not flavoured by hops. Alcohol content for beer is varied – anything up to and over 14% ABV (alcohol by volume), although 3.5% to 5% is most common. Beer is the aggregation of lager, dark beer, stout and non/low alcohol beer.See All of Our Definitions
This report originates from Passport, our Beer research and analysis database.
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