During the review period, the constitutional court of South Africa decriminalised the private personal use of marijuana. The launch of Durban Poison from Poison City Brewing in 2018 was timed perfectly to coincide with the verdict from the constitutional court.
Beer drinkers have long felt inferior because they were only able to drink mainstream beer, but craft beer has made beer more sophisticated. As a result, this has revived interest in beer, with it helping to win back consumers from wine.
Millennial females are shaking up the status quo as society drives the emancipation of women. There is a move towards more unisex beer that targets both men and women, with women typically more adventurous to try something new.
Imported premium lager continued to witness strong growth in 2018, which was largely due to the merger of Anheuser-Busch InBev NV and SABMiller in 2016. During the review period the distribution of imported premium lager such as Stella Artois and Corona improved and became more accessible to consumers, with the popularity of these brands growing in South Africa as a result.
Millennials are driving innovation with their demand for easy drinking beer that is light in alcohol and calories. Various anti-drink driving campaigns, such as #BoozeFreeRoads and #NowhereToHide, have made consumers more aware of the consequences of drink driving and this has helped drive demand for non/low alcohol beer.
Heineken South Africa (Pty) Ltd continued to impose its presence in beer, following its split from Brandhouse Beverages in 2016. Heineken acquired the craft brewery Stellenbrau in 2017, with the evolving interest in craft beer encouraging mainstream breweries to take over and improve the distribution of these products.
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Discover the latest market trends and uncover sources of future market growth for the Beer industry in South Africa with research from Euromonitor's team of in-country analysts.
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This industry report originates from Passport, our Alcoholic Drinks market research database.