Executive Summary

Jul 2019
PROSPECTS
Durban Poison is South Africa’s first cannabis beer

During the review period, the constitutional court of South Africa decriminalised the private personal use of marijuana. The launch of Durban Poison from Poison City Brewing in 2018 was timed perfectly to coincide with the verdict from the constitutional court.

Craft beer revives interest in beer

Beer drinkers have long felt inferior because they were only able to drink mainstream beer, but craft beer has made beer more sophisticated. As a result, this has revived interest in beer, with it helping to win back consumers from wine.

Millennial females are driving demand for unisex beer

Millennial females are shaking up the status quo as society drives the emancipation of women. There is a move towards more unisex beer that targets both men and women, with women typically more adventurous to try something new.

COMPETITIVE LANDSCAPE
Anheuser-Busch InBev NV driving growth in imported premium lager

Imported premium lager continued to witness strong growth in 2018, which was largely due to the merger of Anheuser-Busch InBev NV and SABMiller in 2016. During the review period the distribution of imported premium lager such as Stella Artois and Corona improved and became more accessible to consumers, with the popularity of these brands growing in South Africa as a result.

Health and wellness concerns drive product innovation

Millennials are driving innovation with their demand for easy drinking beer that is light in alcohol and calories. Various anti-drink driving campaigns, such as #BoozeFreeRoads and #NowhereToHide, have made consumers more aware of the consequences of drink driving and this has helped drive demand for non/low alcohol beer.

Accelerated growth for Heineken continues

Heineken South Africa (Pty) Ltd continued to impose its presence in beer, following its split from Brandhouse Beverages in 2016. Heineken acquired the craft brewery Stellenbrau in 2017, with the evolving interest in craft beer encouraging mainstream breweries to take over and improve the distribution of these products.

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Beer in South Africa

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Overview

Discover the latest market trends and uncover sources of future market growth for the Beer industry in South Africa with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Beer industry in South Africa, our research will save you time and money while empowering you to make informed, profitable decisions.

The Beer in South Africa market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market volume shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Beer in South Africa?
  • What are the major brands in South Africa?
  • How has premium lager performed in the wake of the global recession, has it lost out to economy lager as consumers traded down?
  • What are the most popular flavours within non-alcoholic beer?
  • What are the market opportunities for ‘healthier’ beers like low calorie and/or low abv beers?
  • Has the implementation of a stricter drink driving law benefited sales of low/non-alcohol beer?
  • Has the recession benefited domestic lager over imported lager?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Alcoholic Drinks market research database.

Beer in South Africa - Category analysis

HEADLINES

PROSPECTS

Durban Poison is South Africa’s first cannabis beer
Craft beer revives interest in beer
Millennial females are driving demand for unisex beer

COMPETITIVE LANDSCAPE

Anheuser-Busch InBev NV driving growth in imported premium lager
Health and wellness concerns drive product innovation
Accelerated growth for Heineken continues

CATEGORY BACKGROUND

Lager price band methodology
Summary 1 Lager by Price Band 2018

CATEGORY DATA

Table 1 Sales of Beer by Category: Total Volume 2013-2018
Table 2 Sales of Beer by Category: Total Value 2013-2018
Table 3 Sales of Beer by Category: % Total Volume Growth 2013-2018
Table 4 Sales of Beer by Category: % Total Value Growth 2013-2018
Table 5 Sales of Beer by Off-trade vs On-trade: Volume 2013-2018
Table 6 Sales of Beer by Off-trade vs On-trade: Value 2013-2018
Table 7 Sales of Beer by Off-trade vs On-trade: % Volume Growth 2013-2018
Table 8 Sales of Beer by Off-trade vs On-trade: % Value Growth 2013-2018
Table 9 GBO Company Shares of Beer: % Total Volume 2014-2018
Table 10 NBO Company Shares of Beer: % Total Volume 2014-2018
Table 11 LBN Brand Shares of Beer: % Total Volume 2015-2018
Table 12 Forecast Sales of Beer by Category: Total Volume 2018-2023
Table 13 Forecast Sales of Beer by Category: Total Value 2018-2023
Table 14 Forecast Sales of Beer by Category: % Total Volume Growth 2018-2023
Table 15 Forecast Sales of Beer by Category: % Total Value Growth 2018-2023

Alcoholic Drinks in South Africa - Industry Overview

EXECUTIVE SUMMARY

Tough economic conditions persist
Craft products edging their way into the market
Top three players control the market
Food/drink/tobacco specialists dominates
Improved performance expected despite challenging market conditions

MARKET BACKGROUND

Legislation
Legal purchasing age and legal drinking age
Drink driving
Advertising
Smoking ban
Opening hours
On-trade establishments
Table 16 Number of On-trade Establishments by Type 2013-2018

TAXATION AND DUTY LEVIES

Summary 2 Taxation and Duty Levies on Alcoholic Drinks 2018

OPERATING ENVIRONMENT

Contraband/parallel trade
Duty free
Cross-border/private imports

KEY NEW PRODUCT LAUNCHES

MARKET INDICATORS

Table 17 Retail Consumer Expenditure on Alcoholic Drinks 2013-2018

MARKET DATA

Table 18 Sales of Alcoholic Drinks by Category: Total Volume 2013-2018
Table 19 Sales of Alcoholic Drinks by Category: Total Value 2013-2018
Table 20 Sales of Alcoholic Drinks by Category: % Total Volume Growth 2013-2018
Table 21 Sales of Alcoholic Drinks by Category: % Total Value Growth 2013-2018
Table 22 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Volume 2018
Table 23 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Value 2018
Table 24 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Volume 2018
Table 25 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Value 2018
Table 26 GBO Company Shares of Alcoholic Drinks: % Total Volume 2014-2018
Table 27 Distribution of Alcoholic Drinks by Format: % Off-trade Value 2013-2018
Table 28 Distribution of Alcoholic Drinks by Format and by Category: % Off-trade Volume 2018
Table 29 Forecast Sales of Alcoholic Drinks by Category: Total Volume 2018-2023
Table 30 Forecast Sales of Alcoholic Drinks by Category: Total Value 2018-2023
Table 31 Forecast Sales of Alcoholic Drinks by Category: % Total Volume Growth 2018-2023
Table 32 Forecast Sales of Alcoholic Drinks by Category: % Total Value Growth 2018-2023

DEFINITIONS

SOURCES

Summary 3 Research Sources