Beer in South Africa

June 2022
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Overview:

Understand the latest market trends and future growth opportunities for the Beer industry in South Africa with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.

Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.

If you're in the Beer industry in South Africa, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty

The Beer in South Africa report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volume and value sizes, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent research methodology, conducted in-country

This report answers:

  • What is the market size of Beer in South Africa?
  • Where is consumer demand for Beer focussed?
  • Which is being consumed more; beer, wine or spirits?
  • Where is demand growing? Stagnating?
  • How is the operating environment for alcoholic drinks changing?
  • Which are the leading brands in South Africa?
  • How are products distributed in South Africa?
  • What are the key trends in new product development?
  • Do consumers want value for money or added value?
  • How will macroeconomic context and shifting cultural values shape future growth?
  • How will COVID-19 and recession impact the alcoholic drinks industry?
  • Where is future growth expected to be most dynamic?

Beer in South Africa - Category analysis

KEY DATA FINDINGS

2021 DEVELOPMENTS

Strong beer volume recovery, despite restrictions during 2021
Craft beer experiences sluggish growth, caused by consumer uncertainty and price positioning
Non-alcoholic beer’s growth slows significantly, due to easing of alcohol bans

PROSPECTS AND OPPORTUNITIES

Non-alcoholic and flavoured options projected to grow strongly over the forecast period
Improving supply stability of raw materials to become increasingly prevalent
South Africa remains attractive in terms of affordable beer prices, facilitating stable demand over the forecast period

CATEGORY BACKGROUND

Lager price band methodology
Summary 1 Lager by Price Band 2021 Table 1 Number of Breweries 2016-2021

CATEGORY DATA

Table 2 Sales of Beer by Category: Total Volume 2016-2021 Table 3 Sales of Beer by Category: Total Value 2016-2021 Table 4 Sales of Beer by Category: % Total Volume Growth 2016-2021 Table 5 Sales of Beer by Category: % Total Value Growth 2016-2021 Table 6 Sales of Beer by Off-trade vs On-trade: Volume 2016-2021 Table 7 Sales of Beer by Off-trade vs On-trade: Value 2016-2021 Table 8 Sales of Beer by Off-trade vs On-trade: % Volume Growth 2016-2021 Table 9 Sales of Beer by Off-trade vs On-trade: % Value Growth 2016-2021 Table 10 Sales of Beer by Craft vs Standard 2016-2021 Table 11 GBO Company Shares of Beer: % Total Volume 2017-2021 Table 12 NBO Company Shares of Beer: % Total Volume 2017-2021 Table 13 LBN Brand Shares of Beer: % Total Volume 2018-2021 Table 14 Forecast Sales of Beer by Category: Total Volume 2021-2026 Table 15 Forecast Sales of Beer by Category: Total Value 2021-2026 Table 16 Forecast Sales of Beer by Category: % Total Volume Growth 2021-2026 Table 17 Forecast Sales of Beer by Category: % Total Value Growth 2021-2026

Alcoholic Drinks in South Africa - Industry Overview

EXECUTIVE SUMMARY

Alcoholic drinks in 2021: The big picture
2021 key trends
Competitive landscape
Retailing developments
On-trade vs off-trade split
What next for alcoholic drinks?
Chart 1 Alcoholic Drinks Off-Trade Volume Sales Growth Scenarios: 2019-2026 Chart 2 Alcoholic Drinks On-Trade Volume Sales Growth Scenarios: 2019-2026 Chart 3 Alcoholic Drinks Impact of Soft Drivers on Off-Trade Volume Sales: 2019-2026 Chart 4 Alcoholic Drinks Impact of Soft Drivers on On-Trade Volume Sales: 2019-2026

MARKET BACKGROUND

Legislation
Legal purchasing age and legal drinking age Drink driving Advertising Smoking ban Opening hours On-trade establishments Summary 2 Number of On-trade Establishments by Type 2016-2021

TAXATION AND DUTY LEVIES

Summary 3 Taxation and Duty Levies on Alcoholic Drinks 2021

OPERATING ENVIRONMENT

Contraband/parallel trade
Duty free
Cross-border/private imports

KEY NEW PRODUCT LAUNCHES

Outlook

MARKET INDICATORS

Table 18 Retail Consumer Expenditure on Alcoholic Drinks 2016-2021

MARKET DATA

Table 19 Sales of Alcoholic Drinks by Category: Total Volume 2016-2021 Table 20 Sales of Alcoholic Drinks by Category: Total Value 2016-2021 Table 21 Sales of Alcoholic Drinks by Category: % Total Volume Growth 2016-2021 Table 22 Sales of Alcoholic Drinks by Category: % Total Value Growth 2016-2021 Table 23 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Volume 2021 Table 24 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Value 2021 Table 25 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Volume 2021 Table 26 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Value 2021 Table 27 GBO Company Shares of Alcoholic Drinks: % Total Volume 2017-2021 Table 28 Distribution of Alcoholic Drinks by Format: % Off-trade Value 2016-2021 Table 29 Distribution of Alcoholic Drinks by Format and by Category: % Off-trade Volume 2021 Table 30 Forecast Sales of Alcoholic Drinks by Category: Total Volume 2021-2026 Table 31 Forecast Sales of Alcoholic Drinks by Category: Total Value 2021-2026 Table 32 Forecast Sales of Alcoholic Drinks by Category: % Total Volume Growth 2021-2026 Table 33 Forecast Sales of Alcoholic Drinks by Category: % Total Value Growth 2021-2026

DISCLAIMER

SOURCES

Summary 4 Research Sources
The following categories and subcategories are included:

Beer

    • Ale
    • Sorghum
    • Weissbier/Weizen/Wheat Beer
    • Flavoured/Mixed Lager
        • Domestic Premium Lager
        • Imported Premium Lager
        • Domestic Mid-Priced Lager
        • Imported Mid-Priced Lager
        • Domestic Economy Lager
        • Imported Economy Lager
        • Domestic Premium Lager
        • Domestic Mid-Priced Lager
        • Domestic Economy Lager
        • Imported Premium Lager
        • Imported Mid-Priced Lager
        • Imported Economy Lager
    • Low Alcohol Beer
    • Non Alcoholic Beer
  • Stout

Beer

An alcoholic drink usually brewed from malt, sugar, hops and water and fermented with yeast. Some beers are made by fermenting a cereal, especially barley, and therefore not flavoured by hops. Alcohol content for beer is varied – anything up to and over 14% ABV (alcohol by volume), although 3.5% to 5% is most common. Beer is the aggregation of lager, dark beer, stout and non/low alcohol beer.

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This report originates from Passport, our Beer research and analysis database.

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