Beer in Serbia is expected to see stable growth in total volume terms over the forecast period, supported by a return to relative normality after the pandemic. Unit price growth will likely be stimulated by the rising cost of production, with raw materials and shipping costs likely to continue rising, at least in the early years of the forecast period.
Elevated inflation and increased pressure of disposable income is expected to further increase the price sensitivity of Serbian consumers, at least during the early part of the forecast period. Some consumers are projected to look to decrease their consumption of beer in order to make savings, while others are expected to switch to less expensive beer.
Beer producers are expected to continue investing in the promotion of beer in Serbia. More marketing activities, like beer festivals, promotional games and prize draws, and social responsibility events are expected to take place in Serbia during the forecast period as players look to ensure that younger drinkers (of a legal drinking age) continue to drink beer and do not switch to other types of alcoholic drinks.
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An alcoholic drink usually brewed from malt, sugar, hops and water and fermented with yeast. Some beers are made by fermenting a cereal, especially barley, and therefore not flavoured by hops. Alcohol content for beer is varied – anything up to and over 14% ABV (alcohol by volume), although 3.5% to 5% is most common. Beer is the aggregation of lager, dark beer, stout and non/low alcohol beer.See All of Our Definitions
This report originates from Passport, our Beer research and analysis database.
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