Competitive Landscape
Oranjeboom Bierbrauwerij Bv Loses Share as Barbican Innovates
Beer in Qatar is moderately concentrated, with Heineken NV maintaining the lead at 22% total volume share with the Heineken brand. This was followed by Oranjeboom Bierbrauwerij BV, with 21%.
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Overview:
Understand the latest market trends and future growth opportunities for the Beer industry in Qatar with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Beer industry in Qatar, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty
The Beer in Qatar report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Beer in Qatar?
- Where is consumer demand for Beer focussed?
- Which is being consumed more; beer, wine or spirits?
- Where is demand growing? Stagnating?
- How is the operating environment for alcoholic drinks changing?
- Which are the leading brands in Qatar?
- How are products distributed in Qatar?
- What are the key trends in new product development?
- Do consumers want value for money or added value?
- How will macroeconomic context and shifting cultural values shape future growth?
- How will COVID-19 and recession impact the alcoholic drinks industry?
- Where is future growth expected to be most dynamic?
Beer in Qatar - Category analysis
Key Data Insights
Beer Summary
Beer Sustains Resilient Growth through Broad Appeal and Tourism Support
Non/Low Alcoholic Beer Overtakes Standard Lager in Volume Sales
Global Brands Intensify Competition While Targeting Young Male Consumers of Legal Drinking Age
Beer Is Set for Steady Growth as Tourism and Competition Drive Future Demand
Non/Low Alcohol Beer Is Set to Drive Future Growth Despite Potential Tax Headwinds
Tourism Growth and Intensifying Competition Will Reshape Beer Market Strategies
Oranjeboom Bierbrauwerij Bv Loses Share as Barbican Innovates
Hypermarkets Expand Share through Competitive Pricing and Broad Access
Retail E-Commerce Grows as Shoppers Seek Convenience and Variety
On-Trade Venues Drive Demand with Extended Happy Hour Promotions
Alcoholic Drinks in Qatar - Industry Overview
2025 Developments
Key Data Insights
Tourism and Expatriate Demand Sustain Growth in Alcoholic Drinks
Beer’S Affordability and Appeal Drive Volume Leadership Despite Lower Prices
Qatar Distribution Company Introduces New World Wines to Meet Shifting Tastes
Hospitality Expansion and Tourism Are Set to Drive Future Alcoholic Drinks Demand
Beer Appeals to Expatriates as Affordability Will Continue to Drive Consumption
Younger Consumers of Legal Drinking Age Will Embrace Moderation, Shaping Future Sales
Competitive Pressures Rise as Leading Brands Expand Their Portfolios
Barbican Reclaims Momentum by Targeting Affordability and Accessibility
Qatar Distribution Company Controls Access as Specialists Retain the Lead
Permit Holders Drive Off-Trade Sales as On-Trade Remains Restricted
Qdc Expands Digital Reach, but E-Commerce Remains Tightly Controlled
Legislation
Legal Purchasing Age and Legal Drinking Age
Drink Driving
Advertising
Smoking Ban
Opening Hours
On-Trade Establishments
Taxation and Duty Levies
Contraband/Parallel Trade
Duty Free
Cross-Border/Private Imports
Country Reports Disclaimer
The following categories and subcategories are included:
Beer
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- Ale
- Sorghum
- Weissbier/Weizen/Wheat Beer
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- Flavoured/Mixed Lager
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- Domestic Premium Lager
- Imported Premium Lager
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- Domestic Mid-Priced Lager
- Imported Mid-Priced Lager
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- Domestic Economy Lager
- Imported Economy Lager
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- Domestic Premium Lager
- Domestic Mid-Priced Lager
- Domestic Economy Lager
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- Imported Premium Lager
- Imported Mid-Priced Lager
- Imported Economy Lager
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- Low Alcohol Beer
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- Standard Non Alcoholic Beer
- Malta Style Non Alcoholic Beer
- Stout
Beer
An alcoholic drink usually brewed from malt, sugar, hops and water and fermented with yeast. Some beers are made by fermenting a cereal, especially barley, and therefore not flavoured by hops. Alcohol content for beer is varied – anything up to and over 14% ABV (alcohol by volume), although 3.5% to 5% is most common. Beer is the aggregation of lager, dark beer, stout and non/low alcohol beer.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders.
- Track key industry trends, opportunities and threats.
- Inform your marketing, brand, strategy and market development, sales and supply functions.
This report originates from Passport, our Beer research and analysis database.
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