Despite the ending of pandemic-related restrictions, beer is expected to see limited volume growth over the forecast period. Demand will be negatively impacted by price hikes, with the cost of a pint of beer expected to increase in 2023, as the leading players seek to retain their profit margins.
Sales of non-alcoholic beer will continue to grow during the forecast period. Health and wellness concerns will be a significant driver of this trend, with more consumers choosing to drink alcohol-free alternatives at least some of the time.
Craft beers account for a fairly limited share of beer volumes in Ireland. During the pandemic, the collapse of the on-trade channel hit the craft sector particularly hard since micro-brewers relied heavily on these outlets.
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Understand the latest market trends and future growth opportunities for the Beer industry in Ireland with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Beer industry in Ireland, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty
Beer
An alcoholic drink usually brewed from malt, sugar, hops and water and fermented with yeast. Some beers are made by fermenting a cereal, especially barley, and therefore not flavoured by hops. Alcohol content for beer is varied – anything up to and over 14% ABV (alcohol by volume), although 3.5% to 5% is most common. Beer is the aggregation of lager, dark beer, stout and non/low alcohol beer.
See All of Our DefinitionsThis report originates from Passport, our Beer research and analysis database.
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