The popularity of draught beer through off-trade in Kazakhstan is due to consumers’ perception that this type of beer is fresher and has a richer flavour. In addition, the flourishing position of draught beer is derived from its affordable prices through independent small grocers and specialist food/drink/tobacco stores.
2018 witnessed a growing interest in dark beer, because local consumers are interested in trying new flavours and enjoying new experiences. The increasing demand for dark beer is due to the gradual development of a beer culture in the country.
Beer benefits from the fact that Kazakhstanis tend to opt for alcoholic drinks with lower ABV content. In response to the increase in healthy lifestyles in Kazakhstan, increasing numbers of consumers are shifting from spirits, especially vodka and brandy, towards beer consumption.
Efes and Carlsberg dominated beer in 2018, due to the confident development of domestic manufacturers. For instance, in 2018 Shymkent Pivo improved its performance after experiencing some financial difficulties.
Carlsberg launched the brand Garage with the flavour of cowberry and introduced new brand BeerKhan with a local, traditional design for its packaging, and 10-11% alcohol content, due to the growing demand amongst some consumers for stronger beer in 2018. Perviy Pivzavod launched Chinese lager under Yichang, which is made from rice and has a unique flavour.
Beer in Kazakhstan is strongly dominated by two international manufacturers, Efes and Carlsberg due to strong brand recognition, wide product portfolios, and well-established distribution systems. Therefore, the competitive landscape is not predicted to experience a noticeable shift in leadership over the forecast period.
You have no recently viewed reports.
Why not browse through our Featured or Trending Reports to see what we have to offer?
Delivery: Files are delivered directly into your account within a few minutes of purchase.
Discover the latest market trends and uncover sources of future market growth for the Beer industry in Kazakhstan with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
If you're in the Beer industry in Kazakhstan, our research will save you time and money while empowering you to make informed, profitable decisions.
The Beer in Kazakhstan market research report includes:
Our market research reports answer questions such as:
Why buy this report?
This industry report originates from Passport, our Alcoholic Drinks market research database.