Competitive Landscape
Efes Kazakhstan Strengthens Its Leadership as Carlsberg Kazakhstan Loses Share
Beer in Kazakhstan in 2025 remained highly concentrated, with the top two companies, Efes Kazakhstan and Carlsberg Kazakhstan, holding a combined total volume share of 68%. Efes Kazakhstan increased its lead, reaching a 37% share, up from 34% in 2020, while Carlsberg Kazakhstan's share declined significantly from 36% in 2020 to 30% in 2025.
Galanz Bottlers Revives Baltika and Fuels Competitive Innovation
The reintroduction of the Baltika brand under Galanz Bottlers in 2025 represents a significant development in the competitive landscape, particularly given the prior interruption due to changes in Russian regulations. By securing distribution rights for Baltika, Galanz Bottlers can re-enter the beer space with an established and recognisable brand that previously held an important position in Kazakhstan’s beer market.
Delivery:
Files are delivered directly into your account soon after payment is received and any tax is certification is verified (where applicable).
This report comes in PDF with additional info in Excel included.
Overview:
Understand the latest market trends and future growth opportunities for the Beer industry in Kazakhstan with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Beer industry in Kazakhstan, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty
The Beer in Kazakhstan report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Beer in Kazakhstan?
- Where is consumer demand for Beer focussed?
- Which is being consumed more; beer, wine or spirits?
- Where is demand growing? Stagnating?
- How is the operating environment for alcoholic drinks changing?
- Which are the leading brands in Kazakhstan?
- How are products distributed in Kazakhstan?
- What are the key trends in new product development?
- Do consumers want value for money or added value?
- How will macroeconomic context and shifting cultural values shape future growth?
- How will COVID-19 and recession impact the alcoholic drinks industry?
- Where is future growth expected to be most dynamic?
Beer in Kazakhstan - Category analysis
Key Data Insights
Beer Summary
Value-Conscious Consumers Shape Beer's Return to Growth
Lager Remains Dominant as Non-Alcoholic Beer Rises in Line with Moderation Trends
Efes Kazakhstan Drives Premiumisation and Flavour Innovation to Capture Evolving Demand
Premium Lager Brands Are Set to Accelerate Growth as Prices Rise
Premium and Flavoured Beers Will Drive Value Creation through 2030
Efes Kazakhstan Strengthens Its Leadership as Carlsberg Kazakhstan Loses Share
Galanz Bottlers Revives Baltika and Fuels Competitive Innovation
Supermarkets and Hypermarkets Gain Share as Small Local Grocers Lose Ground
Retail E-Commerce Remains a Niche but Shows Potential
Alcoholic Drinks in Kazakhstan - Industry Overview
2025 Developments
Key Data Insights
Players Focus on Flavour Innovation to Attract Younger Consumers of Legal Drinking Age
Consumer Preferences Shift beyond Tradition Towards Experimentation and Moderation
Innovation and Affordability Will Define the Next Phase of Alcoholic Drinks Growth
Modern Spirits and Cocktail Culture Is Set to Drive Portfolio Diversification and Premiumisation
Market Leaders Strengthen Their Position through Diversification and Distribution
Supermarkets and Food/Drink/Tobacco Specialists Grow as Small Local Grocers Lose Ground
Hybrid E-Commerce Models Expand but Remain Niche Amid Regulation
On-Trade Drives Innovation as Off-Trade Sustains Volume Growth
Legislation
Legal Purchasing Age and Legal Drinking Age
Drink Driving
Advertising
Smoking Ban
Opening Hours
On-Trade Establishments
Taxation and Duty Levies
Contraband/Parallel Trade
Duty Free
Cross-Border/Private Imports
Country Reports Disclaimer
The following categories and subcategories are included:
Beer
-
- Ale
- Sorghum
- Weissbier/Weizen/Wheat Beer
-
- Flavoured/Mixed Lager
-
-
- Domestic Premium Lager
- Imported Premium Lager
-
- Domestic Mid-Priced Lager
- Imported Mid-Priced Lager
-
- Domestic Economy Lager
- Imported Economy Lager
-
-
-
- Domestic Premium Lager
- Domestic Mid-Priced Lager
- Domestic Economy Lager
-
- Imported Premium Lager
- Imported Mid-Priced Lager
- Imported Economy Lager
-
-
- Low Alcohol Beer
-
- Standard Non Alcoholic Beer
- Malta Style Non Alcoholic Beer
- Stout
Beer
An alcoholic drink usually brewed from malt, sugar, hops and water and fermented with yeast. Some beers are made by fermenting a cereal, especially barley, and therefore not flavoured by hops. Alcohol content for beer is varied – anything up to and over 14% ABV (alcohol by volume), although 3.5% to 5% is most common. Beer is the aggregation of lager, dark beer, stout and non/low alcohol beer.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders.
- Track key industry trends, opportunities and threats.
- Inform your marketing, brand, strategy and market development, sales and supply functions.
This report originates from Passport, our Beer research and analysis database.
NEW REPORT GUARANTEE
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extraction Free!