Executive Summary

Nov 2018
PROSPECTS
New economy formats to soften the fall in retail volume sales

In order to soften the fall in retail volume sales before the decline in real wages, companies launched new economy packaging at the end of 2017. The intention is to offer the same product at a more attractive price for consumers.

Low tradition of consumption limits development

One of the main problems for manufacturers of breakfast cereals is that there is little or no tradition of consuming such products in Argentina. The per capita retail volume consumption of breakfast cereals in Argentina is below the Latin American average.

Private label consolidates participation

Although, private label has gained ground in the review period, development is slow as the category is dominated by brands offering low prices. For this reason, it is very difficult for chained retailers to develop private label breakfast cereals that can compete with branded rivals and secure satisfactory profitability.

COMPETITIVE LANDSCAPE
Arcor SAIC presents a new line of children's breakfast cereals

At the end of 2017, Arcor SAIC presented its new line of children’s breakfast cereals and permanently discontinued old brands like Mogul, launched in 2012 when the company ventured into the category. The new line is composed of four varieties (Azuroso, Fruggo, Crokolo and Mielita), which are presented as superheroes, each with a special skill to protect the environment.

A concentrated competitive landscape

Breakfast cereals is concentrated, with three companies expected to maintain well over on half of retail value sales in 2018. National companies are set to occupy the top two positions in retail value share terms, as they offer significantly cheaper options and prices than multinationals like Kellogg Argentina or Nestlé Argentina.

Supermarkets leads distribution

Supermarkets is predicted to remain the main distribution format for breakfast cereals in 2018. Unlike categories in which “other” grocery retailers is gaining ground, boosted by wholesalers, this is not the case with breakfast cereals.

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Breakfast Cereals in Argentina

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Overview

Discover the latest market trends and uncover sources of future market growth for the Breakfast cereals industry in Argentina with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Breakfast cereals industry in Argentina, our research will save you time and money while empowering you to make informed, profitable decisions.

The Breakfast cereals in Argentina market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth  
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Breakfast cereals in Argentina?
  • What are the major brands in Argentina?
  • How will increasingly volatile wheat commodity prices impact retail prices and sales performance?
  • What are the market opportunities for high fibre products?
  • Given mounting concerns over childhood obesity, what does the future hold for children’s breakfast cereal?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Packaged Food market research database.

Breakfast Cereals in Argentina - Category analysis

HEADLINES

PROSPECTS

New economy formats to soften the fall in retail volume sales
Low tradition of consumption limits development
Private label consolidates participation

COMPETITIVE LANDSCAPE

Arcor SAIC presents a new line of children's breakfast cereals
A concentrated competitive landscape
Supermarkets leads distribution

CATEGORY DATA

Table 1 Sales of Breakfast Cereals by Category: Volume 2013-2018
Table 2 Sales of Breakfast Cereals by Category: Value 2013-2018
Table 3 Sales of Breakfast Cereals by Category: % Volume Growth 2013-2018
Table 4 Sales of Breakfast Cereals by Category: % Value Growth 2013-2018
Table 5 NBO Company Shares of Breakfast Cereals: % Value 2014-2018
Table 6 LBN Brand Shares of Breakfast Cereals: % Value 2015-2018
Table 7 Distribution of Breakfast Cereals by Format: % Value 2013-2018
Table 8 Forecast Sales of Breakfast Cereals by Category: Volume 2018-2023
Table 9 Forecast Sales of Breakfast Cereals by Category: Value 2018-2023
Table 10 Forecast Sales of Breakfast Cereals by Category: % Volume Growth 2018-2023
Table 11 Forecast Sales of Breakfast Cereals by Category: % Value Growth 2018-2023

Packaged Food in Argentina - Industry Overview

EXECUTIVE SUMMARY

Packaged food sales fall for third consecutive year
Promotions and discounts to maintain sales
Small companies take advantage of SanCor crisis
Other grocery retailers continue to gain ground
Recovery of packaged food sales expected

FOODSERVICE

Sales to Foodservice
Small companies supply large customers
Unpackaged food wins sales share
Sales of packaged food to foodservice fall again
Consumer Foodservice
Fast food wins customers
Value sales grow below rate of inflation
Encouraging horizon for consumer foodservice

CATEGORY DATA

Table 12 Foodservice Sales of Packaged Food by Category: Volume 2013-2018
Table 13 Foodservice Sales of Packaged Food by Category: % Volume Growth 2013-2018
Table 14 Forecast Foodservice Sales of Packaged Food by Category: Volume 2018-2023
Table 15 Forecast Foodservice Sales of Packaged Food by Category: % Volume Growth 2018-2023

MARKET DATA

Table 16 Sales of Packaged Food by Category: Volume 2013-2018
Table 17 Sales of Packaged Food by Category: Value 2013-2018
Table 18 Sales of Packaged Food by Category: % Volume Growth 2013-2018
Table 19 Sales of Packaged Food by Category: % Value Growth 2013-2018
Table 20 GBO Company Shares of Packaged Food: % Value 2014-2018
Table 21 NBO Company Shares of Packaged Food: % Value 2014-2018
Table 22 LBN Brand Shares of Packaged Food: % Value 2015-2018
Table 23 Penetration of Private Label by Category: % Value 2013-2018
Table 24 Distribution of Packaged Food by Format: % Value 2013-2018
Table 25 Distribution of Packaged Food by Format and Category: % Value 2018
Table 26 Forecast Sales of Packaged Food by Category: Volume 2018-2023
Table 27 Forecast Sales of Packaged Food by Category: Value 2018-2023
Table 28 Forecast Sales of Packaged Food by Category: % Volume Growth 2018-2023
Table 29 Forecast Sales of Packaged Food by Category: % Value Growth 2018-2023

SOURCES

Summary 1 Research Sources