The new labelling law enacted in 2021 will represent a serious threat to breakfast cereals’ development during the forecast period. Consumers perceive breakfast cereals to be a healthy product, but several brands will have to display black octagons warning of an excess of sugar, which will negatively impact consumer confidence.
PepsiCo lost value share over the review period because of several issues and is expected to hold a negligible share in 2022. Moreover, the company is unlikely to be able to gain back ground in the short term.
E-commerce is likely to emerge as the most dynamic retail distribution channel for breakfast cereals in Argentina over the forecast period. Many Argentinian consumers have come to realise the convenience and value for money that e-commerce represents since the onset of the COVID-19 pandemic.
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Understand the latest market trends and future growth opportunities for the Breakfast Cereals industry in Argentina with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Breakfast Cereals industry in Argentina, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
This is the aggregation of ready-to-eat (RTE) and hot cereals.See All of Our Definitions
This report originates from Passport, our Breakfast Cereals research and analysis database.
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