Having seen its performance in 2020 and 2021 boosted by the development of the COVID-19 crisis, breakfast cereals is expected to see a less dynamic performance during the forecast period. Muesli and granola, in particular, may see a declining performance.
In response to the growing demand for children’s breakfast cereals, prominent players, Quaker, Nestlé, and Kellogg, have all launched new products or more new flavours in an effort to gain market share. In 2021, Standard Foods Corp’s Quaker launched its special children’s cereal in Taiwan, named KuKuLo.
E-commerce has made significant gains in its share of the distribution of breakfast cereals. Muesli and granola, in particular, has benefited from the shift to e-commerce due to home seclusion during the pandemic.
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Understand the latest market trends and future growth opportunities for the Breakfast Cereals industry in Taiwan with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Breakfast Cereals industry in Taiwan, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
This is the aggregation of ready-to-eat (RTE) and hot cereals.See All of Our Definitions
This report originates from Passport, our Breakfast Cereals research and analysis database.
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