Breakfast cereals are set for a slowdown in growth over the forecast period, with retail volume growth is set to continue to weaken in 2023, as cross-border trade with Sweden has resumed. Furthermore, as most people are returning to the office this will mean less time for sit-down breakfasts at home, which will continue to negatively affect breakfast cereals.
Health-positioned breakfast cereals are expected to post a further increase in value sales over the forecast period. Busier lifestyles and a stronger health focus will result in rising consumer demand for convenient and healthy breakfast alternatives.
E-commerce is expected to be the fastest growing channel over the forecast period, having seen accelerated use during the COVID-19 pandemic as consumers avoided trips to physical stores during periods of lockdown. Kolonial.
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Understand the latest market trends and future growth opportunities for the Breakfast Cereals industry in Norway with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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Breakfast Cereals
This is the aggregation of ready-to-eat (RTE) and hot cereals.
See All of Our DefinitionsThis report originates from Passport, our Breakfast Cereals research and analysis database.
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