Executive Summary

Nov 2018
PROSPECTS
Breakfast cereals are in competition with old habits

The breakfast scene in Croatia is changing constantly, maybe not rapidly, but the trend is there. Croatians are devoting more time to their breakfasts than before, knowing the importance of the first meal of the day.

Consumer base is growing

The consumer base is changing, and not just due to demographic changes, as even the “traditional” generations such as baby boomers are re-evaluating their eating habits, trying to cut their intake of sugar and fats in the morning. Newer generations, starting with generation X, have taken upon themselves the unthankful task of breaking with the tradition of eating a heavier, bread-based breakfast, usually entering into conflict with their parents.

Novelty-thirsty consumers

Well behind the trends of the Western world, it can now be said that those in Croatia who actively try to eat more healthily are no longer on the margins of society. The traditional majority no longer frown upon healthy eaters and are in fact in the process of reviewing their own eating habits, with old practices standing in the way.

COMPETITIVE LANDSCAPE
Prevailing multinationals

While for breakfast cereals it cannot be said that brand loyalty is strong, the brand name still seems to make a difference. Multinationals by default invest more in advertising and this brings results, particularly in the category of children’s breakfast cereals.

Lino is the leading brand

Lino is actually an umbrella designation for a number of single brands originating from baby food. Single brand names are created by adding the main ingredient to the root word “Lino”: Cokolino, Keksolino, Rižolino, Grisolino, Karamelino, Frutolino, Vanillino, Medolino and so on.

Good conditions for economy brands

The above-mentioned low brand loyalty is a fertile ground for economy products. Daily use of breakfast cereals can quickly add costs to a household budget.

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Breakfast Cereals in Croatia

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Overview

Discover the latest market trends and uncover sources of future market growth for the Breakfast cereals industry in Croatia with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Breakfast cereals industry in Croatia, our research will save you time and money while empowering you to make informed, profitable decisions.

The Breakfast cereals in Croatia market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth  
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Breakfast cereals in Croatia?
  • What are the major brands in Croatia?
  • How will increasingly volatile wheat commodity prices impact retail prices and sales performance?
  • What are the market opportunities for high fibre products?
  • Given mounting concerns over childhood obesity, what does the future hold for children’s breakfast cereal?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Packaged Food market research database.

Packaged Food in Croatia - Industry Overview

EXECUTIVE SUMMARY

Packaged food in Croatia still revolves around traditional staples
Modest but positive market performance witnessed in 2018
Agrokor crisis has major implications for packaged food in Croatia
Croatians express outrage over being treated as second best
Health concerns set to exert growing influence over packaged food choices

FOODSERVICE

Sales to Foodservice
Agrokor crisis brings trouble for Velpro
Leading foodservice suppliers not exclusively focused on this activity
High costs and logistical challenges discourage entry of large specialist foodservice suppliers
Category Data
Table 1 Foodservice Sales of Packaged Food by Category: Volume 2013-2018
Table 2 Foodservice Sales of Packaged Food by Category: % Volume Growth 2013-2018
Table 3 Forecast Foodservice Sales of Packaged Food by Category: Volume 2018-2023
Table 4 Forecast Foodservice Sales of Packaged Food by Category: % Volume Growth 2018-2023

MARKET DATA

Table 5 Sales of Packaged Food by Category: Volume 2013-2018
Table 6 Sales of Packaged Food by Category: Value 2013-2018
Table 7 Sales of Packaged Food by Category: % Volume Growth 2013-2018
Table 8 Sales of Packaged Food by Category: % Value Growth 2013-2018
Table 9 GBO Company Shares of Packaged Food: % Value 2014-2018
Table 10 NBO Company Shares of Packaged Food: % Value 2014-2018
Table 11 LBN Brand Shares of Packaged Food: % Value 2015-2018
Table 12 Penetration of Private Label by Category: % Value 2013-2018
Table 13 Distribution of Packaged Food by Format: % Value 2013-2018
Table 14 Distribution of Packaged Food by Format and Category: % Value 2018
Table 15 Forecast Sales of Packaged Food by Category: Volume 2018-2023
Table 16 Forecast Sales of Packaged Food by Category: Value 2018-2023
Table 17 Forecast Sales of Packaged Food by Category: % Volume Growth 2018-2023
Table 18 Forecast Sales of Packaged Food by Category: % Value Growth 2018-2023

SOURCES

Summary 1 Research Sources