Executive Summary

Nov 2018
PROSPECTS
Shift towards Western-style breakfasts boosts sales

Breakfast cereals is expected to post healthy retail current value sales growth in 2018, as Westernised eating habits influence breakfast choices. The trend is accompanied by a general increase in health and wellness awareness, not least related to gluten and reduced sugar consumption.

High average unit prices discourage price-sensitive consumers

Average unit prices for breakfast cereals continued to rise in retail current value terms in 2018. High prices were driven by high import tariffs and transportation costs, which hampered distribution to more remote and rural areas, where price-sensitivity is very high.

Limits to the development of breakfast cereals

Despite anticipated sales growth, the development of breakfast cereals is expected to be restricted by generally low consumer product awareness and a lack of advertising and marketing. Flakes is set to continue to positioned as the cheapest type of breakfast cereal, but remain out of reach for low-income consumers.

COMPETITIVE LANDSCAPE
Weetabix leads the way

Weetabix is projected to remain the leading player in retail value share terms in 2018, although private label is expected to account for the highest share. The main reason for Weetabix’s success is a large portfolio of products under the Tilo’s brand, distributed through modern grocery retailers.

Private label enjoys a strong presence in breakfast cereals

Private label remains a strong presence in breakfast cereals in Cameroon. In 2018, private label is expected to continue to account for the highest retail value share, well above that of the leading company, Weetabix.

Lack of interest from domestic players

International standard brands are set to retain the leading positions in breakfast cereals in 2018. Despite positive retail volume and current value growth for breakfast cereals, there is a general lack of interest from domestic companies.

Want to find out more about this report?
Request more information
Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

Your Recently Viewed Reports

Breakfast Cereals in Cameroon

Samples (FAQs about samples):

Delivery: Files are delivered directly into your account within a few minutes of purchase.

Overview

Discover the latest market trends and uncover sources of future market growth for the Breakfast cereals industry in Cameroon with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Breakfast cereals industry in Cameroon, our research will save you time and money while empowering you to make informed, profitable decisions.

The Breakfast cereals in Cameroon market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth  
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Breakfast cereals in Cameroon?
  • What are the major brands in Cameroon?
  • How will increasingly volatile wheat commodity prices impact retail prices and sales performance?
  • What are the market opportunities for high fibre products?
  • Given mounting concerns over childhood obesity, what does the future hold for children’s breakfast cereal?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Packaged Food market research database.

Packaged Food in Cameroon - Industry Overview

EXECUTIVE SUMMARY

Packaged food records strong retail value growth
Rise of the middle class fuels sales of economy and standard packaged foods
A mix of domestic and international players characterise the fragmented packaged food market
Traditional grocery retailers characterise sales, despite rise of modern grocery retailers
Packaged food set to record positive growth over the forecast period

FOODSERVICE

Sales to Foodservice
Growth in sales of packaged food to foodservice, though sales remain negligible
Few relationships between foodservice businesses and packaged food manufacturers
Lack of infrastructure and competition limit foodservice growth
Category Data
Table 1 Foodservice Sales of Packaged Food by Category: Volume 2013-2018
Table 2 Foodservice Sales of Packaged Food by Category: % Volume Growth 2013-2018
Table 3 Forecast Foodservice Sales of Packaged Food by Category: Volume 2018-2023
Table 4 Forecast Foodservice Sales of Packaged Food by Category: % Volume Growth 2018-2023

MARKET DATA

Table 5 Sales of Packaged Food by Category: Volume 2013-2018
Table 6 Sales of Packaged Food by Category: % Volume Growth 2013-2018
Table 7 Sales of Packaged Food by Category: % Value Growth 2013-2018
Table 8 GBO Company Shares of Packaged Food: % Value 2014-2018
Table 9 NBO Company Shares of Packaged Food: % Value 2014-2018
Table 10 LBN Brand Shares of Packaged Food: % Value 2015-2018
Table 11 Penetration of Private Label by Category: % Value 2013-2018
Table 12 Distribution of Packaged Food by Format: % Value 2013-2018
Table 13 Distribution of Packaged Food by Format and Category: % Value 2018
Table 14 Forecast Sales of Packaged Food by Category: Volume 2018-2023
Table 15 Forecast Sales of Packaged Food by Category: Value 2018-2023
Table 16 Forecast Sales of Packaged Food by Category: % Volume Growth 2018-2023
Table 17 Forecast Sales of Packaged Food by Category: % Value Growth 2018-2023

SOURCES

Summary 1 Research Sources