Breakfast cereals will register healthy constant value and volume growth over the forecast period. A growing population, along with increased urbanisation which is leading to more choice, will support growth in volume sales.
While Weetabix will continue to be the most popular breakfast cereal over the forecast period, there is a growing consumer base that are looking to avoid wheat and gluten, due to health concerns. This presents an opportunity for other breakfast cereal options to gain value share over the forecast period, by emphasising their gluten-free benefits.
Consumers will increasingly focus on healthier options within breakfast cereals. This includes breakfast cereals with a low sugar content or with fortified/functional claims.
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This is the aggregation of ready-to-eat (RTE) and hot cereals.See All of Our Definitions
This report originates from Passport, our Breakfast Cereals research and analysis database.
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