The developing health and wellness trend, along with the introduction of Colombia’s black seals regulation, which comes into force in December 2022, will likely constrain demand for RTE cereals. Those products which are regarded as healthy such as muesli and granola will likely be the hardest hit, with consumers not always conscious of the excess sugar used in many of these products.
Hot cereals will likely remain the most dynamic category within breakfast cereals during the forecast period, with the high fibre content and clean labels of many of these products likely to continue attracting new consumers. Although oats are a pretty basic product with not much added value, beyond some added flavours, the success of the category lies in the wide range of possibilities in terms of preparations, which should ensure hot cereals remains a popular option.
RTE cereals is a relatively fragmented category with a wide range of options targeting different consumer groups. Aside from major players such as Kellogg, Alimentos Polar and Nestlé, there is also an important presence of smaller brands, particularly in flakes, muesli and granola, and rice-based chocolate cereals.
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Understand the latest market trends and future growth opportunities for the Breakfast Cereals industry in Colombia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
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Breakfast Cereals
This is the aggregation of ready-to-eat (RTE) and hot cereals.
See All of Our DefinitionsThis report originates from Passport, our Breakfast Cereals research and analysis database.
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