Children’s breakfast cereals demonstrated the fastest value growth in 2022, which is connected with their strong popularity among kids and convenience during the morning period. Children’s breakfast cereals are healthy and typically come in bright packaging, which helps to make them more appealing to children who do not like to eat breakfast at home.
In 2022, muesli and granola reported the fastest volume growth, which is connected to a growing trend towards healthy breakfasts among both kids and adults. Manufacturers are working on developing a greater assortment of such breakfast cereals.
Balti Veski AS maintained the largest share in breakfast cereals in 2022 and is also expected to increase its value share, strengthening the company’s lead in the category. The continued growth of the company is thanks to the fact that it has the largest assortment of breakfast cereals available.
Family breakfast cereals will show the fastest volume growth over the forecast period as they can be eaten by a range of family members and are thus a cost-effective option. The product contains a lot of micronutrients, phosphorus, magnesium, vitamins A and E, as well as vegetable fibre which is beneficial to health.
Children’s breakfast cereals will show the second-fastest volume growth over the forecast period. This is thanks to the wide range of flavours and child-focused packaging.
In foodservice, muesli and granola are expected to see positive growth. This is connected to the popularity of muesli and granola in fitness bars.
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Understand the latest market trends and future growth opportunities for the Breakfast Cereals industry in Estonia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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Breakfast Cereals
This is the aggregation of ready-to-eat (RTE) and hot cereals.
See All of Our DefinitionsThis report originates from Passport, our Breakfast Cereals research and analysis database.
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