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Breakfast Cereals in Greece

December 2020
USD 990
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Overview:

Understand the latest market trends and future growth opportunities for the Breakfast Cereals industry in Greece with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.

Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.

If you're in the Breakfast Cereals industry in Greece, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.

The Breakfast Cereals in Greece report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volume and value sizes, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent research methodology, conducted in-country

This report answers:

  • What is the market size of Breakfast Cereals in Greece?
  • Which are the leading brands in Breakfast Cereals in Greece?
  • How are products distributed in Breakfast Cereals in Greece?
  • How is the rise of e-commerce and/or the expansion of modern grocery retail impacting traditional retail?
  • What are the key health and wellness concerns driving, or challenging, sales in Breakfast Cereals?
  • How significant are vegan and vegetarian dietary requirements in determining sales growth in Greece?
  • How has COVID-19 impacted consumer demand? To what extent have lockdown, home seclusion and stockpiling boosted sales? Will the longer term economic repercussions of the pandemic stimulate or suppress future growth?
  • Where is future growth expected to be most dynamic?
  • How significant will values-based claims, such as sustainability and ethical labelling, be in supporting future growth and brand equity?

Breakfast Cereals in Greece - Category analysis

KEY DATA FINDINGS

2020 IMPACT

Private label sales of breakfast cereals increase as the pandemic negatively affects consumers’ household incomes, but hot cereals sales are boosted in 2020
Nestlé Hellas maintains its lead despite a continuously declining share
Chocolate flavoured cereal or oats? These cereals although contrary in nature remain popular in Greece in 2020

RECOVERY AND OPPORTUNITIES

Sales likely to be boosted by the perception of breakfast cereals as a healthier option over the forecast period
Breakfast cereals a dynamic category with large scope for growth over the forecast period thanks to the health trend
Home baking – threat or growth driver?

CATEGORY DATA

Table 1 Sales of Breakfast Cereals by Category: Volume 2015-2020 Table 2 Sales of Breakfast Cereals by Category: Value 2015-2020 Table 3 Sales of Breakfast Cereals by Category: % Volume Growth 2015-2020 Table 4 Sales of Breakfast Cereals by Category: % Value Growth 2015-2020 Table 5 NBO Company Shares of Breakfast Cereals: % Value 2016-2020 Table 6 LBN Brand Shares of Breakfast Cereals: % Value 2017-2020 Table 7 Distribution of Breakfast Cereals by Format: % Value 2015-2020 Table 8 Forecast Sales of Breakfast Cereals by Category: Volume 2020-2025 Table 9 Forecast Sales of Breakfast Cereals by Category: Value 2020-2025 Table 10 Forecast Sales of Breakfast Cereals by Category: % Volume Growth 2020-2025 Table 11 Forecast Sales of Breakfast Cereals by Category: % Value Growth 2020-2025

Packaged Food in Greece - Industry Overview

EXECUTIVE SUMMARY

COVID-19 impact on packaged food
COVID-19 country impact
Company response
Retailing shift
Foodservice vs retail split
What next for packaged food?

FOODSERVICE

Sales to Foodservice
Sales of packaged food to foodservice outlets negatively affected by COVID-19 Sales of dairy products to foodservice outlets negatively impacted by the pandemic in 2020 Stockpiling affects foodservice outlets negatively as consumers finish stockpiled goods first
Consumer Foodservice
Government supports foodservice outlets by decreasing VAT in 2020 Third party food apps and in-house delivery services assist foodservice outlets in their survival during COVID-19 Decline in tourism affects consumer foodservice negatively in 2020
Category Data
Chart 1 Packaged Food Value Sales Growth Scenarios: 2017-2024 Chart 2 Packaged Food Impact of Drivers on Value Sales: 2016-2024 Table 12 Foodservice Sales of Packaged Food by Category: Volume 2015-2020 Table 13 Foodservice Sales of Packaged Food by Category: % Volume Growth 2015-2020 Table 14 Forecast Foodservice Sales of Packaged Food by Category: Volume 2020-2025 Table 15 Forecast Foodservice Sales of Packaged Food by Category: % Volume Growth 2020-2025

MARKET DATA

Table 16 Sales of Packaged Food by Category: Volume 2015-2020 Table 17 Sales of Packaged Food by Category: Value 2015-2020 Table 18 Sales of Packaged Food by Category: % Volume Growth 2015-2020 Table 19 Sales of Packaged Food by Category: % Value Growth 2015-2020 Table 20 GBO Company Shares of Packaged Food: % Value 2016-2020 Table 21 NBO Company Shares of Packaged Food: % Value 2016-2020 Table 22 LBN Brand Shares of Packaged Food: % Value 2017-2020 Table 23 Penetration of Private Label by Category: % Value 2015-2020 Table 24 Distribution of Packaged Food by Format: % Value 2015-2020 Table 25 Distribution of Packaged Food by Format and Category: % Value 2020 Table 26 Forecast Sales of Packaged Food by Category: Volume 2020-2025 Table 27 Forecast Sales of Packaged Food by Category: Value 2020-2025 Table 28 Forecast Sales of Packaged Food by Category: % Volume Growth 2020-2025 Table 29 Forecast Sales of Packaged Food by Category: % Value Growth 2020-2025

GLOBAL MACROECONOMIC ENVIRONMENT

GLOBAL INDUSTRY ENVIRONMENT

DISCLAIMER

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SOURCES

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Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This report originates from Passport, our Breakfast Cereals research and analysis database.

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