In line with the growing health and wellness trend and the ongoing popularity of traditional products, players will be looking to provide Irish consumers with a range of traditional and instant porridge oat products across the forecast period. Simpler items, such as flakes and oats, which evoke nostalgia in Irish consumers, will ensure that cereal sales remain stable during the anticipated period.
Despite the demand for traditional products, there will be a continuous need for novel flavours and product types within breakfast cereal. As such, players will focus on diversifying their portfolios to maintain loyal customers' attention.
Sales of breakfast cereals will mainly take place in large retailers, such as supermarkets and discounters, over the forecast period, which offer the most competitive prices. Trends in breakfast cereals will also be influenced by reduced consumer spending power due to the ongoing financial impacts of COVID-19, as well as price rises.
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Understand the latest market trends and future growth opportunities for the Breakfast Cereals industry in Ireland with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
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Breakfast Cereals
This is the aggregation of ready-to-eat (RTE) and hot cereals.
See All of Our DefinitionsThis report originates from Passport, our Breakfast Cereals research and analysis database.
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