Breakfast cereals is set to return to growth in retail volume terms, and see higher growth in current value terms in the forecast period. This is despite the continued decline projected for muesli and granola.
Despite the poor performance expected for muesli and granola, overall breakfast cereals is set to see growth in the forecast period, due to the strong growth of hot cereals. The population is ageing in China, and therefore the number of people aged 65+ is expanding, and hot cereals are seen as “food as medicine” and have a high degree of acceptance amongst this age group.
The pandemic equipped a larger number of consumers with the ability to shop online, which will continue to help e-commerce increase its share of sales of breakfast cereals in the forecast period. At the same time, different from in the past, when the role of e-commerce was mainly to sell products, many leading brands are regarding it as an important way to communicate directly with consumers, especially via s-commerce and through live selling.
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Understand the latest market trends and future growth opportunities for the Breakfast Cereals industry in China with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Breakfast Cereals industry in China, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
This is the aggregation of ready-to-eat (RTE) and hot cereals.See All of Our Definitions
This report originates from Passport, our Breakfast Cereals research and analysis database.
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