The rate of growth in retail current value sales of breakfast cereals will steadily accelerate over the course of the forecast period. The return to school and the resumption of pre-pandemic lifestyles will play a key role in this.
Over the forecast period, consumers are expected to continue looking for healthier breakfast cereals, with the health and wellness trend playing a role in this by raising consumer awareness of the negative health effects associated with sugar. Notably, demand for cereals that offer lower levels of sugar, no added sugar or sugar substitutes is expected to grow.
Hot cereals will be the top performer in breakfast cereals during the forecast period (ahead of children’s breakfast cereals) in terms of its rate of growth in retail current value sales. In particular, the healthy image of oatmeal will attract local consumers, particularly those with an interest in health and wellness.
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Understand the latest market trends and future growth opportunities for the Breakfast Cereals industry in Dominican Republic with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
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This is the aggregation of ready-to-eat (RTE) and hot cereals.See All of Our Definitions
This report originates from Passport, our Breakfast Cereals research and analysis database.
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