Breakfast cereals is slated for a moderate positive sales performance during the forecast period. The category is expected to continue expanding, thanks largely to rapid urbanisation and the increasingly hectic lifestyles of busy urban professionals.
The forecast period is expected to see the rising health consciousness of the Serbian population continue to have a major influence over breakfast cereals. In particular, demand is expected to centre on hot cereals, muesli and granola and healthier type of flakes as these are widely regarded as the healthiest and most nutritious types of breakfast cereals and certainly an excellent way to start the day, nutrition-wise.
Most types of breakfast cereals are rarely seen as an economical breakfast option generally and this means that the price sensitivity of the Serbian population at a time of high inflation is likely to have a negative impact on demand for breakfast cereals during the forecast period. This is likely to apply especially to muesli and granola, the category of breakfast cereals which tend to be more expensive than other types of breakfast cereals and considerably more expensive than other breakfast options.
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Understand the latest market trends and future growth opportunities for the Breakfast Cereals industry in Serbia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
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Breakfast Cereals
This is the aggregation of ready-to-eat (RTE) and hot cereals.
See All of Our DefinitionsThis report originates from Passport, our Breakfast Cereals research and analysis database.
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