Breakfast cereals is expected to record a stronger CAGR over the forecast period versus the historic period. It should be noted that the historic period includes the natural slump after the peak sales seen during the era of the pandemic lockdowns.
Hot cereals is seeing the strongest growth in 2022 and is expected to remain robust over the forecast period. This favourable performance will be assisted by the continuous efforts of the leading brand, Quaker (from Pepsi-Cola Products Philippines Inc), to stimulate consumption of hot cereals by using it as an ingredient in different recipes.
Although breakfast cereals adequately address consumers’ desire for a healthy and convenient breakfast option, it should be noted that the category is expected to continually face challenges with substitutes such as rice meals and baked goods. Breakfast cereals also face substitution with cereal bars, although to a lesser degree since snack bars are not really popular locally.
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Understand the latest market trends and future growth opportunities for the Breakfast Cereals industry in Philippines with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Breakfast Cereals industry in Philippines, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Breakfast Cereals
This is the aggregation of ready-to-eat (RTE) and hot cereals.
See All of Our DefinitionsThis report originates from Passport, our Breakfast Cereals research and analysis database.
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