Backed by the positive trajectory of the economy and an increase in the size of the population, retail volume sales of breakfast cereals are anticipated to grow at a steady pace over the forecast period. With the prospect of higher disposable incomes and decline in unemployment, which will support the trend towards busier lifestyles, Filipino consumers will likely demand more convenient breakfast options, as they try to minimise preparation time.
With Filipino consumers showing a greater interest in health and wellness, brands that are able to offer nutritional benefits will continue to reap the stronger rewards during the forecast period. While hot cereals are already favoured by health conscious individuals looking to improve their diet, there is scope for family breakfast cereals and children’s cereals to expand in this respect.
While Liwayway Marketing Corp has been trying to expand its Oishi brand within children’s breakfast cereals, it is anticipated that international players such as Nestlé Philippines and Pepsi-Cola Products Philippines will continue to contribute the bulk of retail value sales during the forecast period. However, despite the dominance of these international players, there is scope for potential new entrants to tap into the e-commerce channel, which is not limited by physical constraints, allowing the stock of a wider range of items.
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Understand the latest market trends and future growth opportunities for the Breakfast Cereals industry in Philippines with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Breakfast Cereals industry in Philippines, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Breakfast Cereals
This is the aggregation of ready-to-eat (RTE) and hot cereals.
See All of Our DefinitionsThis report originates from Passport, our Breakfast Cereals research and analysis database.
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