The health and wellness trend is set to continue to support demand for breakfast cereals during the forecast period. In consumers’ minds, typical breakfast cereals ingredients such as oats and berries are considered good for health and chime with the growing popularity of natural products, as consumers adopt an increasingly holistic and preventive approach to health and wellbeing.
As well as a general rise in health awareness, consumers are displaying an increase in body consciousness, particularly amongst younger generations. Social media is playing a key role in the rise in consumer body consciousness, promoting ideal body types, while influencers suggest diets and exercise regimens.
The penetration of breakfast cereals in Vietnam remains very low, so there is plenty of room for growth, particularly in an environment where local consumers are becoming more health conscious. Over the forecast period, breakfast cereals are expected to benefit from greater shelf space and price promotions, such as combos or gifts with drinking milk products like Oatta or Calbee, which will help consumers unaccustomed to these products to understand that they are consumed with milk.
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Understand the latest market trends and future growth opportunities for the Breakfast Cereals industry in Vietnam with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Breakfast Cereals industry in Vietnam, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
This is the aggregation of ready-to-eat (RTE) and hot cereals.See All of Our Definitions
This report originates from Passport, our Breakfast Cereals research and analysis database.
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