Breakfast cereals is expected to demonstrate moderate growth over the forecast period aided by the growing popularity of these products among young people in Lithuania. Healthier products will drive growth in the category helping to bolster consumer perceptions of cereals in general.
Strong growth in hot cereals is expected to continue into the forecast period supported by product development from large and also local player, such as Malsena. The company presents a range of hot cereal options in both sweet and savoury segments.
When it comes to RTE cereals, the health and ‘better for you’ claims are set to be the major focus during the forecast period. With parental concerns regarding the nutritional value of many children breakfast cereal growing, category players will do their best to tackle this concern by reducing sugar and ensuring products have a higher nutritional value.
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Understand the latest market trends and future growth opportunities for the Breakfast Cereals industry in Lithuania with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Breakfast Cereals industry in Lithuania, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
This is the aggregation of ready-to-eat (RTE) and hot cereals.See All of Our Definitions
This report originates from Passport, our Breakfast Cereals research and analysis database.
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