The growth of breakfast cereals over the forecast period is set to be the result of the growing health and wellness trend, with cereals perceived as healthy and suitable for diets, especially those with added vitamins and minerals that can improve the immune system. However, the consumption base is not expected to grow, as high inflation rates limit the consumer base to high-income families and professionals in urban areas.
Modern retailing is expected to maintain the majority of sales for breakfast cereal over the forecast period, promoting cereals within stores. Due to the strongest presence of modern retailing for sales of breakfast cereals, private label is expected to increase its share over the forecast period.
The hot cereals niche is expected to continue growing over the forecast period; however, its strong performance of its growth is also due to the limited size of the landscape. Beyond hot cereals, the highest dynamics is expected from muesli and granola, with sales benefiting from the perception of these being natural, healthy products to complement a healthy diet and lifestyle.
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Understand the latest market trends and future growth opportunities for the Breakfast Cereals industry in Romania with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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This is the aggregation of ready-to-eat (RTE) and hot cereals.See All of Our Definitions
This report originates from Passport, our Breakfast Cereals research and analysis database.
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