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Breakfast Cereals in the Netherlands

November 2020
USD 990
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Overview:

Understand the latest market trends and future growth opportunities for the Breakfast Cereals industry in Netherlands with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.

Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.

If you're in the Breakfast Cereals industry in Netherlands, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.

The Breakfast Cereals in Netherlands report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volume and value sizes, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent research methodology, conducted in-country

This report answers:

  • What is the market size of Breakfast Cereals in Netherlands?
  • Which are the leading brands in Breakfast Cereals in Netherlands?
  • How are products distributed in Breakfast Cereals in Netherlands?
  • How is the rise of e-commerce and/or the expansion of modern grocery retail impacting traditional retail?
  • What are the key health and wellness concerns driving, or challenging, sales in Breakfast Cereals?
  • How significant are vegan and vegetarian dietary requirements in determining sales growth in Netherlands?
  • How has COVID-19 impacted consumer demand? To what extent have lockdown, home seclusion and stockpiling boosted sales? Will the longer term economic repercussions of the pandemic stimulate or suppress future growth?
  • Where is future growth expected to be most dynamic?
  • How significant will values-based claims, such as sustainability and ethical labelling, be in supporting future growth and brand equity?

Breakfast Cereals in the Netherlands - Category analysis

KEY DATA FINDINGS

2020 IMPACT

Coronavirus (COVID-19) lockdown boosts sales as consumers stockpile to ensure supply of breakfast cereals
Hot cereals benefits from strong health trend as consumers seek warm, nutritious and filling breakfast options
Smaller players continue to challenge the long-time leaders as their healthier options attract growing interest from consumers

RECOVERY AND OPPORTUNITIES

Slowdown in growth anticipated in the short term, before improving as improving price-quality ratios lure consumers
Private label continues to grow in importance as retailers develop their ranges of healthier and more premium offerings
Concerns over unhealthy ingredients set to lead to further innovation in terms of ingredients, higher fibre and reduced or more natural sugar products

CATEGORY DATA

Table 1 Sales of Breakfast Cereals by Category: Volume 2015-2020 Table 2 Sales of Breakfast Cereals by Category: Value 2015-2020 Table 3 Sales of Breakfast Cereals by Category: % Volume Growth 2015-2020 Table 4 Sales of Breakfast Cereals by Category: % Value Growth 2015-2020 Table 5 NBO Company Shares of Breakfast Cereals: % Value 2016-2020 Table 6 LBN Brand Shares of Breakfast Cereals: % Value 2017-2020 Table 7 Distribution of Breakfast Cereals by Format: % Value 2015-2020 Table 8 Forecast Sales of Breakfast Cereals by Category: Volume 2020-2025 Table 9 Forecast Sales of Breakfast Cereals by Category: Value 2020-2025 Table 10 Forecast Sales of Breakfast Cereals by Category: % Volume Growth 2020-2025 Table 11 Forecast Sales of Breakfast Cereals by Category: % Value Growth 2020-2025

Packaged Food in the Netherlands - Industry Overview

EXECUTIVE SUMMARY

COVID-19 impact on packaged food
COVID-19 country impact
Company response
Retailing shift
Foodservice vs retail split
What next for packaged food?

FOODSERVICE

Sales to Foodservice
Sales to foodservice fall sharply as the COVID-19 lockdown leads to the closure of foodservice establishments from mid-March-June, with further restrictions on operations emerging through the year Campaigns for the transition to a mainly plant-based diet and the rising number of vegetarian/vegan restaurants offer newer growth avenues for food suppliers Food supply and health and traceability concerns foster a growing emphasis on locally produced packaged food
Consumer Foodservice
Lockdown closures and restrictions lead to sharp sales declines in consumer foodservice, with many outlets forced to shut down Home food preparation trend set to prove robust as consumers continue to embrace home-centred lifestyles in an uncertain environment Growing popularity of ethnic and international cuisines offers new, less tapped or wider growth avenues for consumer foodservice in a shrinking landscape
Category Data
Chart 1 Packaged Food Value Sales Growth Scenarios: 2018-2025 Chart 2 Packaged Food Impact of Drivers on Value Sales: 2017-2025 Table 12 Foodservice Sales of Packaged Food by Category: Volume 2015-2020 Table 13 Foodservice Sales of Packaged Food by Category: % Volume Growth 2015-2020 Table 14 Forecast Foodservice Sales of Packaged Food by Category: Volume 2020-2025 Table 15 Forecast Foodservice Sales of Packaged Food by Category: % Volume Growth 2020-2025

MARKET DATA

Table 16 Sales of Packaged Food by Category: Volume 2015-2020 Table 17 Sales of Packaged Food by Category: Value 2015-2020 Table 18 Sales of Packaged Food by Category: % Volume Growth 2015-2020 Table 19 Sales of Packaged Food by Category: % Value Growth 2015-2020 Table 20 GBO Company Shares of Packaged Food: % Value 2016-2020 Table 21 NBO Company Shares of Packaged Food: % Value 2016-2020 Table 22 LBN Brand Shares of Packaged Food: % Value 2017-2020 Table 23 Penetration of Private Label by Category: % Value 2015-2020 Table 24 Distribution of Packaged Food by Format: % Value 2015-2020 Table 25 Distribution of Packaged Food by Format and Category: % Value 2020 Table 26 Forecast Sales of Packaged Food by Category: Volume 2020-2025 Table 27 Forecast Sales of Packaged Food by Category: Value 2020-2025 Table 28 Forecast Sales of Packaged Food by Category: % Volume Growth 2020-2025 Table 29 Forecast Sales of Packaged Food by Category: % Value Growth 2020-2025

GLOBAL MACROECONOMIC ENVIRONMENT

GLOBAL INDUSTRY ENVIRONMENT

DISCLAIMER

SOURCES

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  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This report originates from Passport, our Breakfast Cereals research and analysis database.

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