Trade sources estimate that one third of Dutch consumers choose breakfast cereals as a convenient breakfast option, although rising health concerns over the amount of sugar contained in these products is forcing manufacturers to reduce sugar levels and increase the fibre content. The criticism of high sugar levels is particularly strong in children’s breakfast cereals, with parents increasingly focused on healthy over convenience products.
Hot cereals is set to experience a positive development in the forecast period. Consumer demand for healthier breakfast options is forcing producers such as Quaker to innovate with zero sugar options.
Private label is expected to continue to make inroads and gain retail value share as the economic recession increases the pressure on more expensive branded products. Major supermarket chains such as Albert Heijn and Jumbo Supermarkten have invested heavily in their private label ranges to exert pressure on branded rivals and compete with discounters.
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Understand the latest market trends and future growth opportunities for the Breakfast Cereals industry in Netherlands with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Breakfast Cereals industry in Netherlands, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
This is the aggregation of ready-to-eat (RTE) and hot cereals.See All of Our Definitions
This report originates from Passport, our Breakfast Cereals research and analysis database.
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