Heading into the forecast period, many local consumers are expected to remain under financial strain. Rising fuel prices, rolling blackouts and strong food inflation are expected to continue, which will place further pressure on household budgets.
The growing demand for on-the-go breakfast solutions is expected to impact retail demand for breakfast cereals. Players such as Tiger Consumer Brands are investing in developing portable breakfast solutions, such as cereal or energy bars.
As consumers return to basics in terms of diet, fibre remains a key focus for health-conscious South Africans. To address this demand, Futurelife relaunched its Wheat Smart Foods, which claims to offer 25% of the daily dietary fibre requirements in one meal solution.
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Understand the latest market trends and future growth opportunities for the Breakfast Cereals industry in South Africa with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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This is the aggregation of ready-to-eat (RTE) and hot cereals.See All of Our Definitions
This report originates from Passport, our Breakfast Cereals research and analysis database.
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