Breakfast cereals is slated for further positive volume growth over the forecast period and this is set to be due largely to the growing consumer interest in healthier eating as part of a healthier lifestyle. In particular, hot cereals has very strong prospects for a robust sales performance over the forecast period as increasing numbers of Georgian consumers are expected to turn to hot cereals more often as a way of making their breakfasts healthier.
Despite the fact that breakfast cereals generally are very much in line with the tenets of the health and wellness trend, it is not expected that any of the leading players in breakfast cereals will promote their products by explicit reference to health and wellness attributes such as naturally healthy ingredients before the end of the forecast period. Nevertheless, with consumer awareness of the negative health implications of a diet that is high in sugar growing, it is inevitable that significant numbers of Georgians will eventually demand reduced sugar breakfast cereals.
The forecast period is expected to see a proliferation of different products in hot cereals and this is likely to support the particularly positive performance that is expected to be seen in the category. At the end of the review period, the range of products available in hot cereals was dominated by old-based porridge, a dish which has long been popular among Georgians of all income levels.
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This is the aggregation of ready-to-eat (RTE) and hot cereals.See All of Our Definitions
This report originates from Passport, our Breakfast Cereals research and analysis database.
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