The two most important trends influencing demand for staple foods during the forecast period are expected to be the convenience trend and the health and wellness trend and it is expected that both of these dominant consumer megatrends will be highly favourable for sales of breakfast cereals. Consumers are increasingly focused on improving the diet as a way of maintaining good health and this is encouraging them to prefer breakfast cereals over less healthy breakfast options.
The high inflation that swept across Europe during 2022 reinforced the position of private label as the leading player in breakfast cereals. While the economic situation is expected to improve during the forecast period, many consumers have become accustomed to buying private label breakfast cereals since the onset of the COVID-19 pandemic and the combination of low price and high quality that private label represents is expected to ensure that private label remains the leading player in breakfast cereals throughout forecast period.
E-commerce is expected to record a strong performance in the retail distribution of breakfast cereals during the forecast period as people living in Slovenians biggest cities increasingly demand convenience as their lifestyles become increasingly hectic. Many people became more aware of the convenience that e-commerce represents at the peak of the COVID-19 pandemic, when they became accustomed to buying a range of products, including breakfast cereals, without having to leave home.
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Understand the latest market trends and future growth opportunities for the Breakfast Cereals industry in Slovenia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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Breakfast Cereals
This is the aggregation of ready-to-eat (RTE) and hot cereals.
See All of Our DefinitionsThis report originates from Passport, our Breakfast Cereals research and analysis database.
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