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Country Report

Breakfast cereals in

Breakfast Cereals in Nigeria

Dec 2020

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

2020 IMPACT

Changing tastes and less time to cook boost demand for breakfast cereals

With consumers spending more time at home due to COVID-19 social measures, they had more time for sit-down home breakfasts. Thus, sales of breakfast cereals will remain positive in 2020, although they were somewhat impacted by economic uncertainty and weakening incomes due to job losses and high inflation.

Nestlé maintains top place thanks to Golden Morn and smaller packaging options

Nestlé Nigeria will continue to lead breakfast cereals in value terms in 2020, after taking the top place from Kellogg Co in 2016 in the economic crash. This is partly due to the ongoing popularity of its Golden Morn brand, which drives other breakfast cereals, (though the launch of new brand Sunvita Choco Crunch by Promisador in 2019 has also helped to boost the range of affordable products in other breakfast cereals).

Children’s breakfast cereals increasingly favoured for the morning routine

Breakfast cereals had already been exhibiting strong growth prior to the COVID-19 crisis, driven by the strong child population growth and children being major consumers of breakfast cereals. In 2020, with school closures and children spending an increased time at home, children’s breakfast cereals received further demand, with busy and stressed parents finding it preferable to provide breakfast cereals for their young children, as opposed to cooking meals each morning.

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Breakfast Cereals Market Sample Report Breakfast Cereals Market Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Delivery: Files are delivered directly into your account within a few minutes of purchase.

Overview

Discover the latest market trends and uncover sources of future market growth for the Breakfast cereals industry in Nigeria with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Breakfast cereals industry in Nigeria, our research will save you time and money while empowering you to make informed, profitable decisions.

The Breakfast cereals in Nigeria market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Breakfast cereals in Nigeria?
What are the major brands in Nigeria?
How will increasingly volatile wheat commodity prices impact retail prices and sales performance?
What are the market opportunities for high fibre products?
Given mounting concerns over childhood obesity, what does the future hold for children’s breakfast cereal?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Packaged Food market research database.

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Breakfast Cereals in Nigeria - Category analysis

KEY DATA FINDINGS

2020 IMPACT

Changing tastes and less time to cook boost demand for breakfast cereals

Nestlé maintains top place thanks to Golden Morn and smaller packaging options

Children’s breakfast cereals increasingly favoured for the morning routine

RECOVERY AND OPPORTUNITIES

Breakfast cereals set to grow in line with recovering economy

Player competition and health trend set to drive new product innovations

Changing tastes and less time to cook set to boost breakfast cereals’ demand

CATEGORY DATA

Table 1 Sales of Breakfast Cereals by Category: Volume 2015-2020
Table 2 Sales of Breakfast Cereals by Category: Value 2015-2020
Table 3 Sales of Breakfast Cereals by Category: % Volume Growth 2015-2020
Table 4 Sales of Breakfast Cereals by Category: % Value Growth 2015-2020
Table 5 NBO Company Shares of Breakfast Cereals: % Value 2016-2020
Table 6 LBN Brand Shares of Breakfast Cereals: % Value 2017-2020
Table 7 Distribution of Breakfast Cereals by Format: % Value 2015-2020
Table 8 Forecast Sales of Breakfast Cereals by Category: Volume 2020-2025
Table 9 Forecast Sales of Breakfast Cereals by Category: Value 2020-2025
Table 10 Forecast Sales of Breakfast Cereals by Category: % Volume Growth 2020-2025
Table 11 Forecast Sales of Breakfast Cereals by Category: % Value Growth 2020-2025

Packaged Food in Nigeria - Industry Overview

EXECUTIVE SUMMARY

COVID-19 impact on packaged food

COVID-19 country impact

Company response

Retailing shift

Foodservice vs retail split

What next for packaged food?

FOODSERVICE

Sales to Foodservice

Foodservice declines as providers can only offer take away services
Major foodservice ingredients, such as edible oils, experience worst performances
Sauces, dressings and condiments a key driver for foodservice

Consumer Foodservice

Young, urban population and rise in number of employed women will encourage consumers to eat out as economy recovers
Third-party delivery platforms benefit from changes in consumer lifestyles
Independents continue to dominate consumer foodservice benefitting from lax enforcement of COVID-19 measures

Category Data

Chart 1 Packaged Food Value Sales Growth Scenarios: 2017-2024
Chart 2 Packaged Food Impact of Drivers on Value Sales: 2016-2024
Table 12 Foodservice Sales of Packaged Food by Category: Volume 2015-2020
Table 13 Foodservice Sales of Packaged Food by Category: % Volume Growth 2015-2020
Table 14 Forecast Foodservice Sales of Packaged Food by Category: Volume 2020-2025
Table 15 Forecast Foodservice Sales of Packaged Food by Category: % Volume Growth 2020-2025

MARKET DATA

Table 16 Sales of Packaged Food by Category: Volume 2015-2020
Table 17 Sales of Packaged Food by Category: Value 2015-2020
Table 18 Sales of Packaged Food by Category: % Volume Growth 2015-2020
Table 19 Sales of Packaged Food by Category: % Value Growth 2015-2020
Table 20 GBO Company Shares of Packaged Food: % Value 2016-2020
Table 21 NBO Company Shares of Packaged Food: % Value 2016-2020
Table 22 LBN Brand Shares of Packaged Food: % Value 2017-2020
Table 23 Distribution of Packaged Food by Format: % Value 2015-2020
Table 24 Distribution of Packaged Food by Format and Category: % Value 2020
Table 25 Forecast Sales of Packaged Food by Category: Volume 2020-2025
Table 26 Forecast Sales of Packaged Food by Category: Value 2020-2025
Table 27 Forecast Sales of Packaged Food by Category: % Volume Growth 2020-2025
Table 28 Forecast Sales of Packaged Food by Category: % Value Growth 2020-2025

Megatrends

Country Report

Breakfast Cereals in Nigeria

New Report Guarantee

Executive Summary

New Report Guarantee

2020 IMPACT

Changing tastes and less time to cook boost demand for breakfast cereals

Nestlé maintains top place thanks to Golden Morn and smaller packaging options

Children’s breakfast cereals increasingly favoured for the morning routine

Samples

Overview

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Samples (FAQs about samples):

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Table of Contents

Breakfast Cereals in Nigeria - Category analysis

KEY DATA FINDINGS

2020 IMPACT

Changing tastes and less time to cook boost demand for breakfast cereals

Nestlé maintains top place thanks to Golden Morn and smaller packaging options

Children’s breakfast cereals increasingly favoured for the morning routine

RECOVERY AND OPPORTUNITIES

Breakfast cereals set to grow in line with recovering economy

Player competition and health trend set to drive new product innovations

Changing tastes and less time to cook set to boost breakfast cereals’ demand

CATEGORY DATA

Packaged Food in Nigeria - Industry Overview

EXECUTIVE SUMMARY

COVID-19 impact on packaged food

COVID-19 country impact

Company response

Retailing shift

Foodservice vs retail split

What next for packaged food?

FOODSERVICE

Sales to Foodservice

Consumer Foodservice

Category Data

MARKET DATA

GLOBAL MACROECONOMIC ENVIRONMENT

GLOBAL INDUSTRY ENVIRONMENT

DISCLAIMER

DEFINITIONS

SOURCES

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