As the urban population grows, consumers are expected to continue to shift from traditional breakfasts, such as pap (corn meal), to more convenient breakfast cereals over the forecast period. The convenience offered by breakfast cereals is also a key driver of the transition from unpackaged meals to packaged breakfast cereals.
Growing competition is expected to boost performance within breakfast cereals over the course of the forecast period. In particular, competition is expected to grow in other RTE cereals and children’s breakfast cereals, which are the most dynamic categories.
Hot cereals is expected to grow well over the forecast period, benefiting from its health positioning as it is promoted as being good for the heart, having been negatively impacted by the poor economy and rising prices. Growth will be further boosted by growing competition, with local brands such as Good Morning and Infinity having established a strong presence against the traditionally dominant Quaker Oats due to offering more affordable packs.
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Understand the latest market trends and future growth opportunities for the Breakfast Cereals industry in Nigeria with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Breakfast Cereals industry in Nigeria, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Breakfast Cereals
This is the aggregation of ready-to-eat (RTE) and hot cereals.
See All of Our DefinitionsThis report originates from Passport, our Breakfast Cereals research and analysis database.
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